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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for ellie.comellie.com

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22.4K
Revenue
Sep 26
14.5K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$125-150
AOV
Sep 26
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Ellie.com is an e-commerce website that offers a range of products for sale. It offers various apparel items such as activewear, fitness clothing, and accessories online. The site allows shoppers to choose from an extensive collection of stylish workout gear and accessories to meet their fitness needs.

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ellie.com Annual Revenue and Growth

ellie.com's annual sales on its online store amounted to $571.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$571.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
ellie.com revenue by year

ellie.com's monthly revenueOVER TIME
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Over the past three months, ellie.com revenue has experienced decline of 39%, compared to the preceding three months.

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ellie.com revenue decline for last six months
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OVERVIEW
ellie.com's revenue for online sales reached $22,400 in September 2026, falling short of a typical beauty and cosmetics store's $35,500. The site experienced a conversion rate of 1.00-1.50%, which is within the category's typical range of 1.06% to 4.56%. With an average order value (AOV) of $125-150, ellie.com also aligns with the typical beauty and cosmetics store's range of $50 to $214. The site recorded 14,500 sessions, matching the volume seen at a typical beauty and cosmetics store, while the most-visited, sephora.com, garners 66.1 million sessions.
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ellie.com competitors

In September 2026, thefitboxx.com reported a revenue of $16,900, which trails behind ellie.com’s revenue of $22,400. While ellie.com leads in revenue and sessions with 14,500, it ranks second in transactions, processing 176 compared to thefitboxx.com's 206. thefitboxx.com also boasts a strong conversion rate of 5.50-6.00%, significantly higher than ellie.com’s conversion rate of 1.00-1.50%. Meanwhile, elliemaestudios.com achieved a revenue of $14,200 and a conversion rate of 0.50-1.00%, placing it behind both competitors. However, elliemaestudios.com has a notably high AOV of 350-375, indicating a strong premium product offering. Overall, ellie.com outperforms its competitors in revenue and sessions but falls short in transaction volume compared to thefitboxx.com, illustrating distinct strengths and weaknesses within this competitive landscape.

thefitboxx.com screenshot
#1 thefitboxx.com
16.9K
Revenue
3.7K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
elliemaestudios.com screenshot
#2 elliemaestudios.com
14.2K
Revenue
4.1K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
ellie.com vs top market performers
ellie.com
top retailers
conversion rate vs average order value for ellie.com and its competitors
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Revenue share by device at ellie.com

In September large majority of sales on ellie.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In September large majority of sales on ellie.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

Industries ellie.com operates in

ellie.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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ellie.com channels

Identify top traffic channels that drive growth for ellie.comand discover how performance of traffic channels has changed over time.

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ellie.com Google Ads spend

Evaluate ellie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ellie.com devices

Review ellie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ellie.com top markets

Explore ellie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ellie.com country & global rank

Assess the ranking of ellie.com among other retailers within its primary country and worldwide.

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