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Jun 2026
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TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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28.9K
Revenue
Jun 26
12.2K
Sessions
Jun 26
2.0-2.5%
Conv. rate
Jun 26
$100-125
AOV
Jun 26
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Ellie.com is an e-commerce website that offers a range of products for sale. It offers various apparel items such as activewear, fitness clothing, and accessories online. The site allows shoppers to choose from an extensive collection of stylish workout gear and accessories to meet their fitness needs.

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ellie.com Annual Revenue and Growth

ellie.com's annual sales on its online store amounted to $571.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$571.8K
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
ellie.com revenue by year

ellie.com's monthly revenueOVER TIME
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Over the past three months, ellie.com revenue has experienced decline of 37%, compared to the preceding three months.

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ellie.com revenue decline for last six months
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OVERVIEW
In June 2026, ellie.com generated $28,946 in online sales, falling short of the BEAUTY AND COSMETICS median revenue of $40,079, while the industry leader, ulta.com, reached a staggering $147,480,051. The site achieved a conversion rate between 2.00-2.50%, below the high of 4.53% and above the low of 1.17%. With an average order value (AOV) of $100-125, ellie.com is again below the category high of $208 but above the low of $52. Additionally, it recorded 12,169 sessions, significantly less than the median of 16,700, with the top competitor, sephora.com, boasting 57,073,774 sessions.
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ellie.com competitors

In June 2026, ellie.com generated a revenue of $28,946 from 249 transactions, with a conversion rate between 2.00-2.50% and an average order value (AOV) of $100-125 over 12,169 sessions. In comparison, thefitboxx.com outperformed ellie.com with a revenue of $90,326, facilitating 1,198 transactions at a higher conversion rate of 5.00-5.50% across 22,001 sessions, but with a lower AOV of $75-100. Meanwhile, elliemaestudios.com struggled significantly, posting a revenue of $9,615 from only 31 transactions, and a conversion rate of 0.50-1.00%, despite having a much higher AOV of $300-325 from 3,341 sessions. Overall, while ellie.com sits in the middle of the competitive landscape, it has a solid conversion rate but lags in revenue compared to thefitboxx.com.

thefitboxx.com screenshot
#1 thefitboxx.com
90.3K
Revenue
22K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
elliemaestudios.com screenshot
#2 elliemaestudios.com
9.6K
Revenue
3.3K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
ellie.com vs top market performers
ellie.com
top retailers
conversion rate vs average order value for ellie.com and its competitors
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Revenue share by device at ellie.com

In June large majority of sales on ellie.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In June large majority of sales on ellie.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

Industries ellie.com operates in

ellie.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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ellie.com channels

Identify top traffic channels that drive growth for ellie.comand discover how performance of traffic channels has changed over time.

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ellie.com Google Ads spend

Evaluate ellie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ellie.com devices

Review ellie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ellie.com top markets

Explore ellie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ellie.com country & global rank

Assess the ranking of ellie.com among other retailers within its primary country and worldwide.

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