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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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76.2K
Revenue
Nov 25
36.4K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Ellie.com is an e-commerce website that offers a range of products for sale. It offers various apparel items such as activewear, fitness clothing, and accessories online. The site allows shoppers to choose from an extensive collection of stylish workout gear and accessories to meet their fitness needs.

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ellie.com Annual Revenue and Growth

ellie.com's annual sales on its online store amounted to $1.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ellie.com revenue by year

ellie.com's monthly revenueOVER TIME
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Over the past three months, ellie.com revenue has experienced growth of 79%, compared to the preceding three months.

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ellie.com revenue growth for last six months
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OVERVIEW
In November 2025, ellie.com generated $76,239 in online sales, significantly above the BEAUTY AND COSMETICS median of $52,547, with a conversion rate of 1.50-2.00%, which is competitive but below the high of 5.32%. Its average order value (AOV) ranged from $100-125, also underperforming compared to the category high of $204. With 36,412 sessions, ellie.com surpassed the median of 19,748, although it falls short of sephora.com’s leading figure of 76,114,809, highlighting opportunities for growth in traffic and conversion. Overall, ellie.com shows promising performance relative to its industry peers.
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ellie.com competitors

In November 2025, when comparing ellie.com to its competitors, ellie.com stands out with a revenue of $76,239, generated from 658 transactions and 36,412 sessions. The average order value (AOV) for ellie.com falls between $100-$125, with a conversion rate ranging from 1.50% to 2.00%. In comparison, thefitboxx.com generates slightly higher revenue at $81,143 but with fewer transactions and sessions. Their AOV is lower at $75-$100, but they have a significantly higher conversion rate of 6.50% to 7.00%. On the other hand, elliemaestudios.com has a lower revenue of $13,201 with only 42 transactions and 5,438 sessions. However, their AOV is much higher at $300-$325, but their conversion rate is the lowest among the competitors at 0.50% to 1.00%. Overall, ellie.com's performance metrics fall within competitive ranges among its counterparts.

thefitboxx.com screenshot
#1 thefitboxx.com
81.1K
Revenue
16K
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
elliemaestudios.com screenshot
#2 elliemaestudios.com
13.2K
Revenue
5.4K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
ellie.com vs top market performers
ellie.com
top retailers
conversion rate vs average order value for ellie.com and its competitors
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Revenue share by device at ellie.com

In November large majority of sales on ellie.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In November large majority of sales on ellie.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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ellie.com channels

Identify top traffic channels that drive growth for ellie.comand discover how performance of traffic channels has changed over time.

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ellie.com Google Ads spend

Evaluate ellie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ellie.com devices

Review ellie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ellie.com top markets

Explore ellie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ellie.com country & global rank

Assess the ranking of ellie.com among other retailers within its primary country and worldwide.

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