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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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42.2K
Revenue
Aug 25
28.3K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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Ellie.com is an e-commerce website that offers a range of products for sale. It offers various apparel items such as activewear, fitness clothing, and accessories online. The site allows shoppers to choose from an extensive collection of stylish workout gear and accessories to meet their fitness needs.

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ellie.com Annual Revenue and Growth

ellie.com's annual sales on its online store amounted to $1.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ellie.com revenue by year

ellie.com's monthly revenueOVER TIME
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Over the past three months, ellie.com revenue has experienced decline of 6.9%, compared to the preceding three months.

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ellie.com revenue decline for last six months
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OVERVIEW
In August 2025, ellie.com, a BEAUTY AND COSMETICS website, generated $42,165 in online sales, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $100-125. Compared to the industry median AOV of $43,264 and a very high AOV of $202, ellie.com falls within the mid-range. With 28,256 sessions, ellie.com surpassed the industry median of 22,297 but lagged behind sephora.com, the leader with 44,212,513 sessions. Despite not being at the top in terms of revenue, conversion rate, AOV, or sessions, ellie.com maintained steady performance within the BEAUTY AND COSMETICS industry.
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ellie.com competitors

In August 2025, ellie.com outperformed its competitors in terms of revenue, transactions, sessions, and conversion rate. ellie.com generated $42,165 in revenue from 384 transactions and 28,256 sessions, with an average order value (AOV) ranging between $100-125 and a conversion rate of 1.00-1.50%. In comparison, thefitboxx.com generated $13,394 in revenue from 183 transactions and 3,240 sessions, with an AOV of $50-75 and a conversion rate of 5.50-6.00%. Similarly, elliemaestudios.com generated $16,076 in revenue from 52 transactions and 6,604 sessions, with an AOV of $300-325 and a conversion rate of 0.50-1.00%. Overall, ellie.com demonstrated superior performance across all metrics when compared to its competitors in the same domain.

thefitboxx.com screenshot
#1 thefitboxx.com
13.4K
Revenue
3.2K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
elliemaestudios.com screenshot
#2 elliemaestudios.com
16.1K
Revenue
6.6K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
ellie.com vs top market performers
ellie.com
top retailers
conversion rate vs average order value for ellie.com and its competitors
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Revenue share by device at ellie.com

In August large majority of sales on ellie.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In August large majority of sales on ellie.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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ellie.com channels

Identify top traffic channels that drive growth for ellie.comand discover how performance of traffic channels has changed over time.

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ellie.com Google Ads spend

Evaluate ellie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ellie.com devices

Review ellie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ellie.com top markets

Explore ellie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ellie.com country & global rank

Assess the ranking of ellie.com among other retailers within its primary country and worldwide.

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