Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for ellie.comellie.com

Start benchmarking for free
Sign in with GoogleSign up with Google
30.9K
Revenue
20.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
Loading...

Ellie.com is an e-commerce website that offers a range of products for sale. It offers various apparel items such as activewear, fitness clothing, and accessories online. The site allows shoppers to choose from an extensive collection of stylish workout gear and accessories to meet their fitness needs.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

ellie.com's revenueOVER TIME
View real-time data

Over the past three months, ellie.com revenue has experienced decline of 61%, compared to the preceding three months.

View real-time data
ellie.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2025, ellie.com in the BEAUTY AND COSMETICS industry had a revenue of $30,909, a conversion rate of 1.00-1.50%, an AOV of $100-125, and 20,404 sessions. The largest revenue in the category was ulta.com at $96,002,620, the highest conversion rate was 4.51%, the highest AOV was $213, and the highest number of sessions was 38,510,361 from sephora.com, with a median revenue of $46,882 and median sessions of 19,997.
Read more

ellie.com competitors

In May 2025, ellie.com outperformed its competitors in terms of revenue, with $30,909 compared to elliemaestudios.com's $14,425 and thefitboxx.com's $18,435. In terms of transactions, ellie.com also excelled with 281 transactions, while elliemaestudios.com had 45 transactions and thefitboxx.com had 238 transactions. However, when looking at sessions, ellie.com had 20,404 sessions, which was lower than the elliemaestudios.com's 5,122 sessions but higher than thefitboxx.com's 4,833 sessions. The average order value (AOV) for ellie.com ranged from $100-125, while elliemaestudios.com had an AOV of $300-325 and thefitboxx.com had an AOV of $75-100. Additionally, ellie.com's conversion rate fell between 1.00-1.50, while elliemaestudios.com had a conversion rate of 0.50-1.00 and thefitboxx.com had a conversion rate of 4.50-5.00. Overall, ellie.com demonstrated strong performance across revenue, transactions, AOV, and conversion rate compared to its competitors in May 2025.

thefitboxx.com screenshot
#1 thefitboxx.com
18.4K
Revenue
4.8K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
elliemaestudios.com screenshot
#2 elliemaestudios.com
14.4K
Revenue
5.1K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
ellie.com vs top market performers
ellie.com
top retailers
conversion rate vs average order value for ellie.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at ellie.com

In May large majority of sales on ellie.com, 53% was finalized on mobile devices, with 47% of sales coming from desktop devices.

In May large majority of sales on ellie.com, 53% was finalized on mobile devices, with 47% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

ellie.com channels

Identify top traffic channels that drive growth for ellie.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

ellie.com Google Ads spend

Evaluate ellie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

ellie.com devices

Review ellie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

ellie.com top markets

Explore ellie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

ellie.com country & global rank

Assess the ranking of ellie.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard