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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for ellie.comellie.com

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56.4K
Revenue
May 26
25.5K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$100-125
AOV
May 26
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Ellie.com is an e-commerce website that offers a range of products for sale. It offers various apparel items such as activewear, fitness clothing, and accessories online. The site allows shoppers to choose from an extensive collection of stylish workout gear and accessories to meet their fitness needs.

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ellie.com Annual Revenue and Growth

ellie.com's annual sales on its online store amounted to $571.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$571.8K
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
ellie.com revenue by year

ellie.com's monthly revenueOVER TIME
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Over the past three months, ellie.com revenue has experienced decline of 33%, compared to the preceding three months.

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ellie.com revenue decline for last six months
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OVERVIEW
In May 2026, ellie.com generated $56,405 in online sales, outperforming the BEAUTY AND COSMETICS median of $41,533, while its conversion rate ranged from 1.50% to 2.00%, below the high of 4.55%. The average order value (AOV) was between $100 and $125, considerably lower than the industry high of $205, with a total of 25,510 sessions, surpassing the median of 16,416 but far from the highest session count of 60,095,887 at sephora.com, reflecting a solid but competitive standing in the market.
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ellie.com competitors

In May 2026, ellie.com generated $56,405 in revenue from 498 transactions across 25,510 sessions, achieving a conversion rate of 1.50-2.00% with an average order value (AOV) of $100-125. In comparison, thefitboxx.com outperformed with $86,512 in revenue, 1,155 transactions, and a higher conversion rate of 5.00-5.50%, despite having fewer sessions at 22,718 and a lower AOV of $50-75. Meanwhile, elliemaestudios.com struggled with just $12,606 in revenue, 43 transactions, and 5,345 sessions, resulting in a conversion rate of only 0.50-1.00% and a significantly higher AOV of $275-300. Overall, while ellie.com demonstrates solid performance, it faces stiff competition from thefitboxx.com, particularly in terms of conversion efficiency and transaction volume.

thefitboxx.com screenshot
#1 thefitboxx.com
86.5K
Revenue
22.7K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
elliemaestudios.com screenshot
#2 elliemaestudios.com
12.6K
Revenue
5.3K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
ellie.com vs top market performers
ellie.com
top retailers
conversion rate vs average order value for ellie.com and its competitors
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Revenue share by device at ellie.com

In May large majority of sales on ellie.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In May large majority of sales on ellie.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

Industries ellie.com operates in

ellie.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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ellie.com channels

Identify top traffic channels that drive growth for ellie.comand discover how performance of traffic channels has changed over time.

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ellie.com Google Ads spend

Evaluate ellie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ellie.com devices

Review ellie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ellie.com top markets

Explore ellie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ellie.com country & global rank

Assess the ranking of ellie.com among other retailers within its primary country and worldwide.

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