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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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64.9K
Revenue
Jan 26
35.1K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Ellie.com is an e-commerce website that offers a range of products for sale. It offers various apparel items such as activewear, fitness clothing, and accessories online. The site allows shoppers to choose from an extensive collection of stylish workout gear and accessories to meet their fitness needs.

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ellie.com Annual Revenue and Growth

ellie.com's annual sales on its online store amounted to $571.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$571.8K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
ellie.com revenue by year

ellie.com's monthly revenueOVER TIME
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Over the past three months, ellie.com revenue has experienced growth of 58%, compared to the preceding three months.

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ellie.com revenue growth for last six months
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OVERVIEW
In January 2026, ellie.com achieved $64,924 in online sales, outperforming the BEAUTY AND COSMETICS median of $51,477, though significantly trailing ulta.com's $104,496,353. Its conversion rate ranged from 1.50% to 2.00%, below the sector's high of 4.7% and above its low of 1.19%. The average order value (AOV) was between $100 and $125, still shy of the impressive $194 high for the category. With 35,104 sessions, ellie.com exceeded the median of 22,631 but fell short of ulta.com's dominant 47,691,438 sessions, reflecting a competitive market landscape in lifestyle and beauty e-commerce.
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ellie.com competitors

In January 2026, ellie.com reported a revenue of $64,924 with 632 transactions and 35,104 sessions, resulting in an average order value (AOV) range of $100-$125 and a conversion rate of 1.50-2.00%. In comparison, thefitboxx.com outperformed ellie.com with a revenue of $68,981 from 914 transactions and 14,093 sessions, boasting an AOV range of $75-$100 but with a significantly higher conversion rate of 6.00-6.50%. On the other hand, elliemaestudios.com had lower revenue at $14,063 from 50 transactions and 6,082 sessions, but a higher AOV range of $275-$300, with a lower conversion rate of 0.50-1.00% compared to ellie.com. Overall, ellie.com falls in the middle in terms of revenue and conversion rate among its competitors, with room for growth in sessions and transactions to potentially increase revenue.

thefitboxx.com screenshot
#1 thefitboxx.com
69K
Revenue
14.1K
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
elliemaestudios.com screenshot
#2 elliemaestudios.com
14.1K
Revenue
6.1K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
ellie.com vs top market performers
ellie.com
top retailers
conversion rate vs average order value for ellie.com and its competitors
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Revenue share by device at ellie.com

In January large majority of sales on ellie.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In January large majority of sales on ellie.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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ellie.com channels

Identify top traffic channels that drive growth for ellie.comand discover how performance of traffic channels has changed over time.

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ellie.com Google Ads spend

Evaluate ellie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ellie.com devices

Review ellie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ellie.com top markets

Explore ellie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ellie.com country & global rank

Assess the ranking of ellie.com among other retailers within its primary country and worldwide.

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