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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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26.3K
Revenue
Jul 26
15.9K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Ellie.com is an e-commerce website that offers a range of products for sale. It offers various apparel items such as activewear, fitness clothing, and accessories online. The site allows shoppers to choose from an extensive collection of stylish workout gear and accessories to meet their fitness needs.

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ellie.com Annual Revenue and Growth

ellie.com's annual sales on its online store amounted to $571.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$571.8K
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
ellie.com revenue by year

ellie.com's monthly revenueOVER TIME
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Over the past three months, ellie.com revenue has experienced decline of 24%, compared to the preceding three months.

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ellie.com revenue decline for last six months
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OVERVIEW
ellie.com's revenue for online sales reached $26,300 in July 2026, falling short of a typical beauty and cosmetics store's $39,200 monthly earnings. The site recorded a conversion rate of 1.00-1.50%, which is within the typical range of 1.1% to 4.37%. Its average order value (AOV) stood at $100-125, aligning with a typical beauty and cosmetics store's range of $52 to $207. Additionally, ellie.com attracted 15,900 sessions, slightly below a typical beauty and cosmetics store's 17,100 sessions, while the most-visited, sephora.com, sees 63 million sessions.
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ellie.com competitors

In July 2026, thefitboxx.com reported impressive revenue of $40,900 from 541 transactions across 10,000 sessions, showcasing a conversion rate of 5.00-5.50%. In contrast, ellie.com generated $26,300 with 229 transactions from a significantly higher session count of 15,900, but trails thefitboxx.com by $14,600 in revenue and 312 transactions. Meanwhile, elliemaestudios.com lagged behind with $10,700, just 34 transactions from 3,723 sessions, resulting in a conversion rate of 0.50-1.00%. While ellie.com excels in attracting traffic, its conversion rates and revenue metrics are overshadowed by thefitboxx.com, which leads in both revenue and transactions. Overall, ellie.com holds the advantage in sessions but struggles to convert that traffic effectively compared to its competitors.

thefitboxx.com screenshot
#1 thefitboxx.com
40.9K
Revenue
10K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
elliemaestudios.com screenshot
#2 elliemaestudios.com
10.7K
Revenue
3.7K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
ellie.com vs top market performers
ellie.com
top retailers
conversion rate vs average order value for ellie.com and its competitors
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Revenue share by device at ellie.com

In July large majority of sales on ellie.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In July large majority of sales on ellie.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

Industries ellie.com operates in

ellie.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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ellie.com channels

Identify top traffic channels that drive growth for ellie.comand discover how performance of traffic channels has changed over time.

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ellie.com Google Ads spend

Evaluate ellie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ellie.com devices

Review ellie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ellie.com top markets

Explore ellie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ellie.com country & global rank

Assess the ranking of ellie.com among other retailers within its primary country and worldwide.

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