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Jul 2026
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Home/Insights/Retailers/elitefts.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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346K
Revenue
Jul 26
167.6K
Sessions
Jul 26
0.0-0.5%
Conv. rate
Jul 26
$500-600
AOV
Jul 26
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Elitefts.com is a well-known online platform that offers a wide range of strength training and powerlifting equipment. They sell various fitness gear such as barbells, squat racks, bench presses, and apparel. Additionally, they provide knowledge resources through their articles, videos, and training programs to assist individuals in enhancing their athletic performance.

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elitefts.com Annual Revenue and Growth

elitefts.com's annual sales on its online store amounted to $8.2M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$8.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
elitefts.com revenue by year

elitefts.com's monthly revenueOVER TIME
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Over the past three months, elitefts.com revenue has experienced decline of 50%, compared to the preceding three months.

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elitefts.com revenue decline for last six months
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OVERVIEW
elitefts.com generated $346,000 in revenue from online sales for the month of July 2026. With 168,000 sessions, elitefts.com significantly outpaces the typical sports retailer's 28,500 sessions. However, its conversion rate of 0.00-0.50% falls below the typical sports retailer's range of 0.64% to 3.02%. The average order value (AOV) for elitefts.com stands at $500-525, which is within the typical sports retailer's range of $82 to $571. While elitefts.com performs well in revenue and traffic, it faces challenges in conversion rates compared to its peers in the sports category.
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elitefts.com competitors

In July 2026, elitefts.com trails its competitors significantly in revenue, ranking 4 of 6 with $346,000, which is $21.6 million less than roguefitness.com. Additionally, elitefts.com records only 662 transactions, placing it 5 of 6, and trailing muscleandstrength.com by 114,000 transactions. While elitefts.com has a decent session count of 168,000, it still ranks 4 of 6 and is behind muscleandstrength.com by 3.8 million sessions. In terms of average order value (AOV), elitefts.com shows a strong performance at $500-525, exceeding competitors like jtsstrength.com, which has an AOV of $225-250. However, its conversion rate remains low at 0.00-0.50%, aligning with the performance of jtsstrength.com, but well below the more successful roguefitness.com, which boasts a conversion rate of 4.00-4.50%.

jtsstrength.com screenshot
#1 jtsstrength.com
11.6K
Revenue
49K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
titan.fitness screenshot
#2 titan.fitness
3.2M
Revenue
880.1K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
roguefitness.com screenshot
#3 roguefitness.com
21.9M
Revenue
2.3M
Sessions
4.0-4.5%
Conv. rate
$225-250
AOV
jimwendler.com screenshot
#4 jimwendler.com
232.9K
Revenue
165.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
muscleandstrength.com screenshot
#5 muscleandstrength.com
11M
Revenue
4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
elitefts.com vs top market performers
elitefts.com
top retailers
conversion rate vs average order value for elitefts.com and its competitors
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Revenue share by device at elitefts.com

In July large majority of sales on elitefts.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on elitefts.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries elitefts.com operates in

elitefts.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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elitefts.com channels

Identify top traffic channels that drive growth for elitefts.comand discover how performance of traffic channels has changed over time.

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elitefts.com Google Ads spend

Evaluate elitefts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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elitefts.com devices

Review elitefts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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elitefts.com top markets

Explore elitefts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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elitefts.com country & global rank

Assess the ranking of elitefts.com among other retailers within its primary country and worldwide.

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