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Sep 2025
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Home/Insights/Retailers/elitefts.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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528.6K
Revenue
Sep 25
269.2K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$500-600
AOV
Sep 25
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Elitefts.com is a well-known online platform that offers a wide range of strength training and powerlifting equipment. They sell various fitness gear such as barbells, squat racks, bench presses, and apparel. Additionally, they provide knowledge resources through their articles, videos, and training programs to assist individuals in enhancing their athletic performance.

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elitefts.com Annual Revenue and Growth

elitefts.com's annual sales on its online store amounted to $16.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$16.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
elitefts.com revenue by year

elitefts.com's monthly revenueOVER TIME
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Over the past three months, elitefts.com revenue has experienced decline of 24%, compared to the preceding three months.

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elitefts.com revenue decline for last six months
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OVERVIEW
In September 2025, elitefts.com generated $528,631 in online sales, significantly exceeding the sports industry median of $77,565, although it falls short of the leading competitor, garmin.com, which achieved $183,476,907. The site's conversion rate was low at 0.00-0.50%, well below the industry's high of 3.05% and even below its low of 0.59%. The average order value (AOV) ranged between $575-600, slightly above the industry's high of $539, while the total sessions reached 269,246, notably less than the top player, garmin.com, with 47,231,640 sessions, and the median of 30,275 sessions.
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elitefts.com competitors

When comparing elitefts.com to its competitors in September 2025, elitefts.com stands out with a revenue of $528,631 from 909 transactions and 269,246 sessions. The average order value (AOV) ranges from $575 to $600, with a conversion rate between 0.00% to 0.50%. In contrast, jtsstrength.com has a revenue of $21,821 from 95 transactions and 89,646 sessions, with an AOV of $225 to $250 and a similar conversion rate. titan.fitness leads with a revenue of $2,270,475 from 9,125 transactions and 774,814 sessions, a consistent AOV, and a higher conversion rate of 1.00% to 1.50%. roguefitness.com dominates with a revenue of $14,197,274 from 60,663 transactions and 1,710,780 sessions, an AOV of $225 to $250, and a conversion rate of 3.50% to 4.00%. jimwendler.com and muscleandstrength.com fall in between in terms of revenue, transactions, sessions, AOV, and conversion rates.

jtsstrength.com screenshot
#1 jtsstrength.com
21.8K
Revenue
89.6K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
titan.fitness screenshot
#2 titan.fitness
2.3M
Revenue
774.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
roguefitness.com screenshot
#3 roguefitness.com
14.2M
Revenue
1.7M
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
jimwendler.com screenshot
#4 jimwendler.com
172.6K
Revenue
148K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
muscleandstrength.com screenshot
#5 muscleandstrength.com
8.1M
Revenue
4.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
elitefts.com vs top market performers
elitefts.com
top retailers
conversion rate vs average order value for elitefts.com and its competitors
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Revenue share by device at elitefts.com

In September large majority of sales on elitefts.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on elitefts.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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elitefts.com channels

Identify top traffic channels that drive growth for elitefts.comand discover how performance of traffic channels has changed over time.

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elitefts.com Google Ads spend

Evaluate elitefts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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elitefts.com devices

Review elitefts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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elitefts.com top markets

Explore elitefts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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elitefts.com country & global rank

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