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Oct 2025
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Home/Insights/Retailers/elitefts.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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641.5K
Revenue
Oct 25
256.5K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$500-600
AOV
Oct 25
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Elitefts.com is a well-known online platform that offers a wide range of strength training and powerlifting equipment. They sell various fitness gear such as barbells, squat racks, bench presses, and apparel. Additionally, they provide knowledge resources through their articles, videos, and training programs to assist individuals in enhancing their athletic performance.

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elitefts.com Annual Revenue and Growth

elitefts.com's annual sales on its online store amounted to $16.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$16.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
elitefts.com revenue by year

elitefts.com's monthly revenueOVER TIME
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Over the past three months, elitefts.com revenue has experienced decline of 4.3%, compared to the preceding three months.

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elitefts.com revenue decline for last six months
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OVERVIEW
In October 2025, elitefts.com reported online sales revenue of $641,496, significantly exceeding the sports industry's median of $84,340, although it trails behind the largest competitor, garmin.com, at $185,372,405. The site's conversion rate ranged between 0.00-0.50%, notably lower than the industry high of 3.14%, while its average order value (AOV) stood at $525-550, aligning closely with the sector's high AOV of $550. With 256,484 sessions, elitefts.com also surpassed the median of 29,455 but remained far from the 38,669,098 sessions of leading competitor dickssportinggoods.com.
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elitefts.com competitors

When comparing elitefts.com to its competitors in October 2025, elitefts.com falls behind in terms of revenue with $641,496 compared to roguefitness.com's impressive $17,110,976. In terms of transactions, elitefts.com's 1,169 transactions are significantly lower than muscleandstrength.com's 92,335 transactions. However, elitefts.com has a higher Average Order Value (AOV) range of $525-550 compared to most competitors like titan.fitness and roguefitness.com, who have AOV ranges of $250-275. Additionally, elitefts.com has a comparable conversion rate of 0.00-0.50 to its competitors. Despite not leading in revenue and transactions, elitefts.com holds its own in AOV and conversion rate among the top competitors in the fitness equipment industry.

jtsstrength.com screenshot
#1 jtsstrength.com
11.3K
Revenue
52K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
titan.fitness screenshot
#2 titan.fitness
2.6M
Revenue
770.7K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
roguefitness.com screenshot
#3 roguefitness.com
17.1M
Revenue
1.8M
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
jimwendler.com screenshot
#4 jimwendler.com
186.6K
Revenue
153K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
muscleandstrength.com screenshot
#5 muscleandstrength.com
7M
Revenue
3.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
elitefts.com vs top market performers
elitefts.com
top retailers
conversion rate vs average order value for elitefts.com and its competitors
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Revenue share by device at elitefts.com

In October large majority of sales on elitefts.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on elitefts.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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elitefts.com channels

Identify top traffic channels that drive growth for elitefts.comand discover how performance of traffic channels has changed over time.

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elitefts.com Google Ads spend

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elitefts.com devices

Review elitefts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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elitefts.com top markets

Explore elitefts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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elitefts.com country & global rank

Assess the ranking of elitefts.com among other retailers within its primary country and worldwide.

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