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May 2026
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Home/Insights/Retailers/elitefts.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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392.4K
Revenue
May 26
205K
Sessions
May 26
0.0-0.5%
Conv. rate
May 26
$500-600
AOV
May 26
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Elitefts.com is a well-known online platform that offers a wide range of strength training and powerlifting equipment. They sell various fitness gear such as barbells, squat racks, bench presses, and apparel. Additionally, they provide knowledge resources through their articles, videos, and training programs to assist individuals in enhancing their athletic performance.

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elitefts.com Annual Revenue and Growth

elitefts.com's annual sales on its online store amounted to $8.2M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$8.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
elitefts.com revenue by year

elitefts.com's monthly revenueOVER TIME
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Over the past three months, elitefts.com revenue has experienced decline of 3.6%, compared to the preceding three months.

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elitefts.com revenue decline for last six months
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OVERVIEW
In May 2026, elitefts.com generated $392,438 in online sales, significantly outperforming the SPORTS industry median of $78,603, though it fell short of the leading competitor, rei.com, at $178,835,132; the site experienced 205,013 sessions, well above the median of 29,369, but far behind rei.com's 54,842,465; with a conversion rate ranging between 0.00-0.50%, elitefts.com lagged significantly compared to the high benchmark of 3.11% in the industry, while its average order value (AOV) of $525-550 was competitive, albeit below the high of $567 seen in the market.
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elitefts.com competitors

As of May 2026, elitefts.com generated $392,438 in revenue with 737 transactions from 205,013 sessions, yielding an average order value (AOV) of $525-550 and a conversion rate of 0.00-0.50%. In comparison, titan.fitness outperformed significantly with a staggering $3,512,008 in revenue from 14,554 transactions across 886,436 sessions, maintaining an AOV of $225-250 and a conversion rate of 1.50-2.00%. Similarly, roguefitness.com led the market with $10,841,994 in revenue and a conversion rate of 2.00-2.50%. Meanwhile, muscleandstrength.com also eclipsed elitefts.com, amassing $12,233,969 in revenue. In contrast, jtsstrength.com and jimwendler.com reported revenues of $33,794 and $159,727, respectively, reflecting much lower market penetration. Thus, elitefts.com, while respectable, is positioned significantly lower than industry leaders in both revenue and transaction volume.

jtsstrength.com screenshot
#1 jtsstrength.com
33.8K
Revenue
64.4K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
titan.fitness screenshot
#2 titan.fitness
3.5M
Revenue
886.4K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
roguefitness.com screenshot
#3 roguefitness.com
10.8M
Revenue
2.1M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
jimwendler.com screenshot
#4 jimwendler.com
159.7K
Revenue
135.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
muscleandstrength.com screenshot
#5 muscleandstrength.com
12.2M
Revenue
4.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
elitefts.com vs top market performers
elitefts.com
top retailers
conversion rate vs average order value for elitefts.com and its competitors
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Revenue share by device at elitefts.com

In May large majority of sales on elitefts.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on elitefts.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries elitefts.com operates in

elitefts.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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elitefts.com channels

Identify top traffic channels that drive growth for elitefts.comand discover how performance of traffic channels has changed over time.

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elitefts.com Google Ads spend

Evaluate elitefts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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elitefts.com devices

Review elitefts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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elitefts.com top markets

Explore elitefts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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elitefts.com country & global rank

Assess the ranking of elitefts.com among other retailers within its primary country and worldwide.

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