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Home/Insights/Retailers/elitefts.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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463.8K
Revenue
Aug 25
259.5K
Sessions
Aug 25
0.0-0.5%
Conv. rate
Aug 25
$500-600
AOV
Aug 25
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Elitefts.com is a well-known online platform that offers a wide range of strength training and powerlifting equipment. They sell various fitness gear such as barbells, squat racks, bench presses, and apparel. Additionally, they provide knowledge resources through their articles, videos, and training programs to assist individuals in enhancing their athletic performance.

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elitefts.com Annual Revenue and Growth

elitefts.com's annual sales on its online store amounted to $16.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$16.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
elitefts.com revenue by year

elitefts.com's monthly revenueOVER TIME
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Over the past three months, elitefts.com revenue has experienced decline of 38%, compared to the preceding three months.

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elitefts.com revenue decline for last six months
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OVERVIEW
In August 2025, elitefts.com, an elite sports website, generated $463,785 in online sales with a conversion rate of 0.00-0.50% and an average order value (AOV) of $575-600. With 259,451 sessions, elitefts.com outperformed the median sessions in the SPORTS category at 32,111 but lagged behind garmin.com, the largest online store in the industry with $184,578,426 in revenue and 47,251,662 sessions. Despite falling short of the high conversion rate of 2.98% and AOV of $542, elitefts.com is on a strong trajectory in the competitive sports e-commerce landscape.
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elitefts.com competitors

In August 2025, elitefts.com outperformed its competitors in terms of revenue, with a total of $463,785. Although not the highest revenue earner, elitefts.com had a solid number of transactions at 806, indicating a high level of customer engagement. In terms of sessions, elitefts.com had a respectable 259,451 visits to the site. The average order value (AOV) ranged between $575-$600, showing that customers were willing to spend a significant amount per transaction. The conversion rate fell within the range of 0.00-0.50, reflecting a decent rate of turning sessions into transactions. In comparison, some competitors like titan.fitness and roguefitness.com had higher revenues, but elitefts.com stood out for its solid performance across multiple domains.

jtsstrength.com screenshot
#1 jtsstrength.com
14.8K
Revenue
63.8K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
titan.fitness screenshot
#2 titan.fitness
2.3M
Revenue
803K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
roguefitness.com screenshot
#3 roguefitness.com
16.4M
Revenue
1.9M
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
jimwendler.com screenshot
#4 jimwendler.com
198.4K
Revenue
187.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
muscleandstrength.com screenshot
#5 muscleandstrength.com
8.9M
Revenue
4.7M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
elitefts.com vs top market performers
elitefts.com
top retailers
conversion rate vs average order value for elitefts.com and its competitors
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Revenue share by device at elitefts.com

In August large majority of sales on elitefts.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on elitefts.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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elitefts.com channels

Identify top traffic channels that drive growth for elitefts.comand discover how performance of traffic channels has changed over time.

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elitefts.com Google Ads spend

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elitefts.com devices

Review elitefts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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elitefts.com top markets

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elitefts.com country & global rank

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