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Aug 2025
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Home/Insights/Retailers/driftaway.coffee
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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66.4K
Revenue
Aug 25
62.3K
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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Driftaway.coffee is a website that offers a variety of freshly roasted coffees sourced from different regions of the world. Customers can choose from different subscription options, where they receive personalized coffee selections based on their taste preferences. The website also provides information about the farmers and regions from where the coffee is sourced.

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driftaway.coffee Annual Revenue and Growth

driftaway.coffee's annual sales on its online store amounted to $2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
driftaway.coffee revenue by year

driftaway.coffee's monthly revenueOVER TIME
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Over the past three months, driftaway.coffee revenue has experienced decline of 23%, compared to the preceding three months.

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driftaway.coffee revenue decline for last six months
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OVERVIEW
In August 2025, driftaway.coffee's online sales revenue was $66,381, exceeding the median revenue for the FOOD AND DRINK category at $43,184. The conversion rate for driftaway.coffee was between 0.50-1.00%, while a very high conversion rate in the category was 4.77% and a very low was 1.36%. The average order value (AOV) for driftaway.coffee was $100-125, with a very high AOV in the category at $275 and a very low at $56. The number of sessions for driftaway.coffee was 62,255, falling below the highest sessions of 8,179,145 from totalwine.com, with a median sessions of 11,356 in the category.
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driftaway.coffee competitors

In August 2025, driftaway.coffee reported a revenue of $66,381 from 560 transactions with 62,255 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 0.50-1.00. When compared to its competitors, deathwishcoffee.com leads with a revenue of $205,521 from 2,839 transactions and 211,445 sessions, with an AOV of $50-75 and a conversion rate of 1.00-1.50. The closest competitor in terms of revenue is coffeebean.com with $252,736 revenue from 3,257 transactions and 220,743 sessions, featuring an AOV of $75-100 and a conversion rate of 1.00-1.50. In terms of AOV, adagio.com matches driftaway.coffee with a revenue of $509,142 from 4,637 transactions and 373,982 sessions, displaying an AOV of $100-125 and a conversion rate of 1.00-1.50. Despite stiff competition, driftaway.coffee holds its own in the specialty coffee market.

deathwishcoffee.com screenshot
#1 deathwishcoffee.com
205.5K
Revenue
211.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
theroasterie.com screenshot
#2 theroasterie.com
46.2K
Revenue
30.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
coffeebean.com screenshot
#3 coffeebean.com
252.7K
Revenue
220.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
redrosetea.com screenshot
#4 redrosetea.com
17.6K
Revenue
14.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
adagio.com screenshot
#5 adagio.com
509.1K
Revenue
374K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
driftaway.coffee vs top market performers
driftaway.coffee
top retailers
conversion rate vs average order value for driftaway.coffee and its competitors
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Revenue share by device at driftaway.coffee

In August large majority of sales on driftaway.coffee, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on driftaway.coffee, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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driftaway.coffee channels

Identify top traffic channels that drive growth for driftaway.coffeeand discover how performance of traffic channels has changed over time.

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driftaway.coffee Google Ads spend

Evaluate driftaway.coffee's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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driftaway.coffee devices

Review driftaway.coffee's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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driftaway.coffee top markets

Explore driftaway.coffee's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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driftaway.coffee country & global rank

Assess the ranking of driftaway.coffee among other retailers within its primary country and worldwide.

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