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Jul 2026
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Home/Insights/Retailers/driftaway.coffee
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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65.5K
Revenue
Jul 26
49.9K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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Driftaway.coffee is a website that offers a variety of freshly roasted coffees sourced from different regions of the world. Customers can choose from different subscription options, where they receive personalized coffee selections based on their taste preferences. The website also provides information about the farmers and regions from where the coffee is sourced.

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driftaway.coffee Annual Revenue and Growth

driftaway.coffee's annual sales on its online store amounted to $1.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
driftaway.coffee revenue by year

driftaway.coffee's monthly revenueOVER TIME
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Over the past three months, driftaway.coffee revenue has experienced growth of 15%, compared to the preceding three months.

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driftaway.coffee revenue growth for last six months
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OVERVIEW
driftaway.coffee generated $65,500 in revenue from online sales in July 2026, outperforming a typical beverages store, which sees around $39,400 monthly. The site attracted 49,900 sessions, significantly higher than a typical beverages store's 10,500 sessions. However, its conversion rate, ranging from 0.50-1.00%, falls below the typical beverages category range of 1.45% to 4.91%. Additionally, driftaway.coffee's average order value (AOV) of $125-150 is within the typical beverages category range of $60 to $271, reflecting its solid positioning in the market.
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driftaway.coffee competitors

In July 2026, driftaway.coffee trails its competitors most significantly in transactions, ranking last with only 437 compared to adagio.com, which leads with 3,635. While driftaway.coffee generates a revenue of $65,500, it lags behind adagio.com by $356,000. Additionally, driftaway.coffee has 49,900 sessions, which is considerably lower than adagio.com’s 325,000 sessions. Despite this, driftaway.coffee maintains an AOV range of $125-150, which is competitive, though lower than adagio.com’s $100-125. In terms of conversion rates, driftaway.coffee falls within 0.50-1.00%, whereas adagio.com leads with 1.00-1.50%. Overall, driftaway.coffee needs to enhance its transaction volume and traffic to compete effectively against the stronger players like adagio.com.

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driftaway.coffee vs top market performers
driftaway.coffee
top retailers
conversion rate vs average order value for driftaway.coffee and its competitors
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Revenue share by device at driftaway.coffee

In July large majority of sales on driftaway.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on driftaway.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries driftaway.coffee operates in

driftaway.coffee is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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driftaway.coffee channels

Identify top traffic channels that drive growth for driftaway.coffeeand discover how performance of traffic channels has changed over time.

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driftaway.coffee Google Ads spend

Evaluate driftaway.coffee's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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driftaway.coffee devices

Review driftaway.coffee's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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driftaway.coffee top markets

Explore driftaway.coffee's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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driftaway.coffee country & global rank

Assess the ranking of driftaway.coffee among other retailers within its primary country and worldwide.

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