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Aug 2026
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Home/Insights/Retailers/driftaway.coffee
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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67K
Revenue
Aug 26
57.8K
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Driftaway.coffee is a website that offers a variety of freshly roasted coffees sourced from different regions of the world. Customers can choose from different subscription options, where they receive personalized coffee selections based on their taste preferences. The website also provides information about the farmers and regions from where the coffee is sourced.

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driftaway.coffee Annual Revenue and Growth

driftaway.coffee's annual sales on its online store amounted to $1.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
driftaway.coffee revenue by year

driftaway.coffee's monthly revenueOVER TIME
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Over the past three months, driftaway.coffee revenue has experienced decline of 4.8%, compared to the preceding three months.

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driftaway.coffee revenue decline for last six months
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OVERVIEW
driftaway.coffee's revenue for online sales in August 2026 was $67,000, significantly higher than a typical beverages store, which generates around $43,300 a month. With 57,800 sessions, it far exceeds the typical beverages store's 11,100 sessions. The conversion rate, ranging from 0.50-1.00%, falls below the typical beverages store rate of 1.44% to 5.03%. Additionally, the average order value (AOV) of $125-150 is within the typical beverages category range of $58 to $271, reflecting solid engagement in this competitive market.
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driftaway.coffee competitors

In August 2026, driftaway.coffee trails significantly in revenue, generating $67,000 compared to adagio.com’s $415,000, which leads the pack. While driftaway.coffee has 506 transactions, coffeebean.com outperforms with 3,695 transactions, showcasing a notable gap in customer conversion. driftaway.coffee sees 57,800 sessions, falling short of adagio.com’s 296,000 sessions. The average order value for driftaway.coffee ranges between $125-150, which is competitive against adagio.com’s $100-125 and deathwishcoffee.com’s $75-100. Despite lower overall performance, driftaway.coffee maintains a conversion rate of 0.50-1.00%, while theroasterie.com and redrosetea.com lead with higher rates. The data illustrates that while driftaway.coffee has strengths in order value, it still faces challenges in broader market metrics.

deathwishcoffee.com screenshot
#1 deathwishcoffee.com
257.8K
Revenue
219.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
theroasterie.com screenshot
#2 theroasterie.com
57.2K
Revenue
33.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
coffeebean.com screenshot
#3 coffeebean.com
343.1K
Revenue
229.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
redrosetea.com screenshot
#4 redrosetea.com
25.9K
Revenue
21.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
adagio.com screenshot
#5 adagio.com
415.4K
Revenue
295.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
driftaway.coffee vs top market performers
driftaway.coffee
top retailers
conversion rate vs average order value for driftaway.coffee and its competitors
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Revenue share by device at driftaway.coffee

In August large majority of sales on driftaway.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on driftaway.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries driftaway.coffee operates in

driftaway.coffee is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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driftaway.coffee channels

Identify top traffic channels that drive growth for driftaway.coffeeand discover how performance of traffic channels has changed over time.

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driftaway.coffee Google Ads spend

Evaluate driftaway.coffee's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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driftaway.coffee devices

Review driftaway.coffee's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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driftaway.coffee top markets

Explore driftaway.coffee's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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driftaway.coffee country & global rank

Assess the ranking of driftaway.coffee among other retailers within its primary country and worldwide.

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