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Jan 2026
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Home/Insights/Retailers/driftaway.coffee
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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70.9K
Revenue
Jan 26
54.6K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Driftaway.coffee is a website that offers a variety of freshly roasted coffees sourced from different regions of the world. Customers can choose from different subscription options, where they receive personalized coffee selections based on their taste preferences. The website also provides information about the farmers and regions from where the coffee is sourced.

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driftaway.coffee Annual Revenue and Growth

driftaway.coffee's annual sales on its online store amounted to $1.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
driftaway.coffee revenue by year

driftaway.coffee's monthly revenueOVER TIME
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Over the past three months, driftaway.coffee revenue has experienced growth of 31%, compared to the preceding three months.

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driftaway.coffee revenue growth for last six months
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OVERVIEW
In January 2026, driftaway.coffee generated $70,851 in online sales, surpassing the FOOD AND DRINK median of $46,974, but trailing totalwine.com’s impressive $99,065,104. The site’s conversion rate ranged from 1.00-1.50%, notably lower than the industry high of 5.07%, with sessions at 54,555, well below the median of 11,152. Additionally, driftaway.coffee's average order value (AOV) was between $100-125, significantly lower than the industry high of $275. Despite solid revenue performance, there remains considerable room for improvement in conversion and session engagement to enhance overall competitiveness in the market.
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driftaway.coffee competitors

In January 2026, driftaway.coffee reported a revenue of $70,851 with 675 transactions and 54,555 sessions. Their average order value (AOV) ranges from $100 to $125, and their conversion rate is between 1.00% and 1.50%. Compared to competitors, Death Wish Coffee had the highest revenue at $524,928 with 7,413 transactions and 210,928 sessions. The Roasterie reported a revenue of $42,392 with 781 transactions and 27,872 sessions. Coffee Bean had a revenue of $311,895 with 3,965 transactions and 207,207 sessions. Red Rose Tea reported a revenue of $35,057 with 516 transactions and 20,748 sessions. Adagio had the highest revenue at $864,113 with 8,665 transactions and 437,782 sessions. In terms of AOV and conversion rate, driftaway.coffee falls in the mid-range compared to its competitors, showcasing potential for growth in these areas.

deathwishcoffee.com screenshot
#1 deathwishcoffee.com
524.9K
Revenue
210.9K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
theroasterie.com screenshot
#2 theroasterie.com
42.4K
Revenue
27.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
coffeebean.com screenshot
#3 coffeebean.com
311.9K
Revenue
207.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
redrosetea.com screenshot
#4 redrosetea.com
35.1K
Revenue
20.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
adagio.com screenshot
#5 adagio.com
864.1K
Revenue
437.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
driftaway.coffee vs top market performers
driftaway.coffee
top retailers
conversion rate vs average order value for driftaway.coffee and its competitors
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Revenue share by device at driftaway.coffee

In January large majority of sales on driftaway.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on driftaway.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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driftaway.coffee channels

Identify top traffic channels that drive growth for driftaway.coffeeand discover how performance of traffic channels has changed over time.

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driftaway.coffee Google Ads spend

Evaluate driftaway.coffee's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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driftaway.coffee devices

Review driftaway.coffee's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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driftaway.coffee top markets

Explore driftaway.coffee's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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driftaway.coffee country & global rank

Assess the ranking of driftaway.coffee among other retailers within its primary country and worldwide.

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