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May 2024
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Home/Insights/Retailers/driftaway.coffee
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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186K
Revenue
124.2K
Sessions
1.5-2.0%
Conversion rate
$75-100
Average order value
Online only revenue for driftaway.coffee, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Driftaway.coffee is a website that offers a variety of freshly roasted coffees sourced from different regions of the world. Customers can choose from different subscription options, where they receive personalized coffee selections based on their taste preferences. The website also provides information about the farmers and regions from where the coffee is sourced.

driftaway.coffee’s revenueOVER TIME
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Over the past three months, driftaway.coffee revenue has experienced growth of 14%, compared to the preceding three months.

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driftaway.coffee revenue growth for last six months
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OVERVIEW
In May 2024, driftaway.coffee's revenue for online sales was $186,013, with a conversion rate of 1.50-2.00% and an AOV of $75-100. The store had 124,152 sessions, while the industry median sessions were 31,678. The largest online store in the FOOD AND DRINK category was totalwine.com with $110,264,419 in revenue. A high conversion rate in the industry is 4.65%, while a low conversion rate is 1.81%. The highest AOV in the industry is $273, and the lowest is $53. totalwine.com had the highest number of sessions at 12,483,453.
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driftaway.coffee competitors

When comparing driftaway.coffee to its competitors in the coffee industry based on May 2024 data, driftaway.coffee falls in the middle in terms of revenue with $186,013. In terms of transactions, it has 1,916 which is higher than redrosetea.com and ther Roasterie but lower than coffeebean.com, deathwishcoffee.com, and adagio.com. With 124,152 sessions, driftaway.coffee has more traffic than redrosetea.com and ther Roasterie but less than coffeebean.com, deathwishcoffee.com, and adagio.com. The average order value (AOV) for driftaway.coffee falls within the range of $75-100, similar to coffeebean.com, and the conversion rate is also consistent at 1.50-2.00% across all competitors except for adagio.com which has a higher conversion rate. Overall, driftaway.coffee competes well in terms of revenue and AOV but could work on increasing transactions and sessions to match the higher-performing competitors.

#1 deathwishcoffee.com
444.8K
Revenue
294.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#2 theroasterie.com
47.8K
Revenue
41.9K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
#3 coffeebean.com
548K
Revenue
321.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#4 redrosetea.com
90.7K
Revenue
63.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#5 adagio.com
1M
Revenue
306.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
driftaway.coffee vs top market performers
driftaway.coffee
top retailers
conversion rate vs average order value for driftaway.coffee and its competitors
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driftaway.coffee channels

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driftaway.coffee Google Ads spend

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driftaway.coffee devices

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driftaway.coffee top markets

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driftaway.coffee country & global rank

Assess the ranking of driftaway.coffee among other retailers within its primary country and worldwide.

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