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Mar 2026
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Home/Insights/Retailers/driftaway.coffee
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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79.5K
Revenue
Mar 26
52.7K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
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Driftaway.coffee is a website that offers a variety of freshly roasted coffees sourced from different regions of the world. Customers can choose from different subscription options, where they receive personalized coffee selections based on their taste preferences. The website also provides information about the farmers and regions from where the coffee is sourced.

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driftaway.coffee Annual Revenue and Growth

driftaway.coffee's annual sales on its online store amounted to $1.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
driftaway.coffee revenue by year

driftaway.coffee's monthly revenueOVER TIME
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Over the past three months, driftaway.coffee revenue has experienced decline of 51%, compared to the preceding three months.

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driftaway.coffee revenue decline for last six months
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OVERVIEW
In March 2026, driftaway.coffee reported online sales revenue of $79,524, significantly surpassing the food and drink industry median of $38,467, while also outperforming the largest competitor, totalwine.com. With a conversion rate ranging from 1.00-1.50%, it falls below the high industry benchmark of 4.75%. The average order value (AOV) is $100-125, well below the sector's high of $263. The website attracted 52,683 sessions, markedly lower than totalwine.com’s 8,100,334 sessions but above the industry median of 9,782, indicating potential for growth in traffic and conversion optimization.
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driftaway.coffee competitors

In March 2026, driftaway.coffee generated a revenue of $79,524 from 671 transactions and 52,683 sessions with an average order value (AOV) ranging between $100-125 and a conversion rate of 1.00-1.50%. Compared to its competitors, deathwishcoffee.com led in revenue with $304,150, 3,805 transactions, and 209,884 sessions, but had a lower AOV of $75-100 and a higher conversion rate of 1.50-2.00%. adagio.com also performed well with a revenue of $496,431, 4,275 transactions, and 295,859 sessions, similar AOV as driftaway.coffee, but a comparable conversion rate. On the lower end, the roasterie.com had a revenue of $48,742, 747 transactions, and 27,820 sessions, with a lower AOV of $50-75 and a higher conversion rate of 2.50-3.00%. Overall, driftaway.coffee falls in the middle in terms of revenue and transactions but has a competitive AOV and conversion rate when compared to its competitors in the coffee industry.

deathwishcoffee.com screenshot
#1 deathwishcoffee.com
304.2K
Revenue
209.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
theroasterie.com screenshot
#2 theroasterie.com
48.7K
Revenue
27.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
coffeebean.com screenshot
#3 coffeebean.com
286.5K
Revenue
198.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
redrosetea.com screenshot
#4 redrosetea.com
37.6K
Revenue
22.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
adagio.com screenshot
#5 adagio.com
496.4K
Revenue
295.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
driftaway.coffee vs top market performers
driftaway.coffee
top retailers
conversion rate vs average order value for driftaway.coffee and its competitors
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Revenue share by device at driftaway.coffee

In March large majority of sales on driftaway.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on driftaway.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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driftaway.coffee channels

Identify top traffic channels that drive growth for driftaway.coffeeand discover how performance of traffic channels has changed over time.

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driftaway.coffee Google Ads spend

Evaluate driftaway.coffee's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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driftaway.coffee devices

Review driftaway.coffee's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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driftaway.coffee top markets

Explore driftaway.coffee's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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driftaway.coffee country & global rank

Assess the ranking of driftaway.coffee among other retailers within its primary country and worldwide.

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