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Sep 2025
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Home/Insights/Retailers/driftaway.coffee
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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82.3K
Revenue
Sep 25
58.2K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Driftaway.coffee is a website that offers a variety of freshly roasted coffees sourced from different regions of the world. Customers can choose from different subscription options, where they receive personalized coffee selections based on their taste preferences. The website also provides information about the farmers and regions from where the coffee is sourced.

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driftaway.coffee Annual Revenue and Growth

driftaway.coffee's annual sales on its online store amounted to $2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
driftaway.coffee revenue by year

driftaway.coffee's monthly revenueOVER TIME
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Over the past three months, driftaway.coffee revenue has experienced decline of 10%, compared to the preceding three months.

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driftaway.coffee revenue decline for last six months
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OVERVIEW
In September 2025, driftaway.coffee generated $82,268 in online sales, significantly outperforming the median revenue of $40,541 in the FOOD AND DRINK sector, while its conversion rate ranged from 1.00-1.50%, below the high of 4.83%, and its average order value (AOV) fell between $100-125, compared to the industry high of $269. With 58,153 sessions, driftaway.coffee also lagged behind the sector median of 9,968 sessions, reflecting a unique market position within a competitive landscape, especially against industry leader totalwine.com, which dominated with over $65 million in sales and over 7 million sessions.
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driftaway.coffee competitors

In September 2025, when comparing driftaway.coffee to its competitors in the coffee industry, it is evident that each company has its own strengths and weaknesses. While driftaway.coffee had a revenue of $82,268 with 780 transactions and 58,153 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50, some of its competitors outperformed in certain aspects. For instance, adagio.com had the highest revenue of $580,226 with 5,237 transactions and 341,958 sessions, offering an AOV of $100-125 and a conversion rate of 1.50-2.00. However, driftaway.coffee showed a strong performance in terms of conversion rate compared to most competitors, showcasing a competitive edge in customer retention and engagement. Overall, each company excelled in different areas, making them all viable options in the coffee market.

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#1 deathwishcoffee.com
215.3K
Revenue
211.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
theroasterie.com screenshot
#2 theroasterie.com
33.8K
Revenue
20.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
coffeebean.com screenshot
#3 coffeebean.com
254.6K
Revenue
238.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
redrosetea.com screenshot
#4 redrosetea.com
19.7K
Revenue
15.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
adagio.com screenshot
#5 adagio.com
580.2K
Revenue
342K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
driftaway.coffee vs top market performers
driftaway.coffee
top retailers
conversion rate vs average order value for driftaway.coffee and its competitors
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Revenue share by device at driftaway.coffee

In September large majority of sales on driftaway.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on driftaway.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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driftaway.coffee channels

Identify top traffic channels that drive growth for driftaway.coffeeand discover how performance of traffic channels has changed over time.

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driftaway.coffee Google Ads spend

Evaluate driftaway.coffee's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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driftaway.coffee devices

Review driftaway.coffee's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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driftaway.coffee top markets

Explore driftaway.coffee's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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driftaway.coffee country & global rank

Assess the ranking of driftaway.coffee among other retailers within its primary country and worldwide.

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