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Nov 2025
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Home/Insights/Retailers/driftaway.coffee
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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154.6K
Revenue
Nov 25
49.9K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Driftaway.coffee is a website that offers a variety of freshly roasted coffees sourced from different regions of the world. Customers can choose from different subscription options, where they receive personalized coffee selections based on their taste preferences. The website also provides information about the farmers and regions from where the coffee is sourced.

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driftaway.coffee Annual Revenue and Growth

driftaway.coffee's annual sales on its online store amounted to $2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
driftaway.coffee revenue by year

driftaway.coffee's monthly revenueOVER TIME
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Over the past three months, driftaway.coffee revenue has experienced growth of 84%, compared to the preceding three months.

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driftaway.coffee revenue growth for last six months
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OVERVIEW
In November 2025, driftaway.coffee achieved impressive online sales revenue of $154,634, significantly exceeding the food and drink/beverages median of $41,147. Its conversion rate ranged from 2.00% to 2.50%, above the low benchmark of 1.65%, yet below the industry's high of 5.12%. The average order value (AOV) fell between $125 and $150, markedly lower than the high of $263. With 49,861 sessions, driftaway.coffee outperformed the median of 9,805 but trailed behind totalwine.com’s extraordinary 12,159,791 sessions, illustrating solid performance in a competitive market.
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driftaway.coffee competitors

In November 2025, driftaway.coffee had a revenue of $154,634 with 1,221 transactions and 49,861 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, deathwishcoffee.com had the highest revenue at $315,433 with 3,979 transactions and 178,149 sessions, but a lower AOV of $75-100. The Roasterie had the lowest revenue at $47,207, but the highest conversion rate of 3.00-3.50%. coffeebean.com had the highest number of transactions at 4,426 and the highest sessions at 243,346, with an AOV of $75-100. Redrosetea had the lowest revenue at $25,246 but a high conversion rate of 2.50-3.00%. Adagio had the highest revenue at $895,316, with 8,844 transactions and 437,850 sessions, and a higher AOV of $100-125, similar to driftaway.coffee.

deathwishcoffee.com screenshot
#1 deathwishcoffee.com
315.4K
Revenue
178.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
theroasterie.com screenshot
#2 theroasterie.com
47.2K
Revenue
23.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
coffeebean.com screenshot
#3 coffeebean.com
386.2K
Revenue
243.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
redrosetea.com screenshot
#4 redrosetea.com
25.2K
Revenue
13.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
adagio.com screenshot
#5 adagio.com
895.3K
Revenue
437.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
driftaway.coffee vs top market performers
driftaway.coffee
top retailers
conversion rate vs average order value for driftaway.coffee and its competitors
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Revenue share by device at driftaway.coffee

In November large majority of sales on driftaway.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on driftaway.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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driftaway.coffee channels

Identify top traffic channels that drive growth for driftaway.coffeeand discover how performance of traffic channels has changed over time.

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driftaway.coffee Google Ads spend

Evaluate driftaway.coffee's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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driftaway.coffee devices

Review driftaway.coffee's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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driftaway.coffee top markets

Explore driftaway.coffee's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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driftaway.coffee country & global rank

Assess the ranking of driftaway.coffee among other retailers within its primary country and worldwide.

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