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Sep 2026
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Home/Insights/Retailers/driftaway.coffee
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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56.8K
Revenue
Sep 26
48.6K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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Driftaway.coffee is a website that offers a variety of freshly roasted coffees sourced from different regions of the world. Customers can choose from different subscription options, where they receive personalized coffee selections based on their taste preferences. The website also provides information about the farmers and regions from where the coffee is sourced.

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driftaway.coffee Annual Revenue and Growth

driftaway.coffee's annual sales on its online store amounted to $1.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
driftaway.coffee revenue by year

driftaway.coffee's monthly revenueOVER TIME
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Over the past three months, driftaway.coffee revenue has experienced decline of 26%, compared to the preceding three months.

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driftaway.coffee revenue decline for last six months
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OVERVIEW
driftaway.coffee generated $56,800 in revenue from online sales in September 2026, significantly higher than a typical beverages store's $35,100. With a conversion rate of 1.00-1.50%, driftaway.coffee is within the category's typical range of 1.45% to 4.83%. Its average order value (AOV) of $100-125 also falls within the typical range of $62 to $278. Additionally, the store attracted 48,600 sessions, far exceeding a typical beverages store's 8,843 sessions per month, demonstrating strong engagement and interest in its offerings.
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driftaway.coffee competitors

driftaway.coffee trails its competitors most significantly in revenue, generating $56,800 compared to adagio.com's $570,000, which is well ahead of all other competitors. In September 2026, driftaway.coffee recorded 539 transactions, ranking fifth behind adagio.com with 4,524 transactions and deathwishcoffee.com at 3,747. driftaway.coffee had 48,600 sessions, placing it fourth, while adagio.com led with 295,000 sessions. Although driftaway.coffee's average order value (AOV) ranges from $100-125, which is competitive, its conversion rate of 1.00-1.50% matches that of coffeebean.com, while others like theroasterie.com and deathwishcoffee.com outperform with rates up to 2.50%. Overall, driftaway.coffee presents a solid offering but faces challenges in revenue and transaction metrics compared to its key competitors.

deathwishcoffee.com screenshot
#1 deathwishcoffee.com
331K
Revenue
220.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
theroasterie.com screenshot
#2 theroasterie.com
44.8K
Revenue
24.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
coffeebean.com screenshot
#3 coffeebean.com
205.5K
Revenue
192.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
redrosetea.com screenshot
#4 redrosetea.com
25K
Revenue
17.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
adagio.com screenshot
#5 adagio.com
570.4K
Revenue
295.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
driftaway.coffee vs top market performers
driftaway.coffee
top retailers
conversion rate vs average order value for driftaway.coffee and its competitors
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Revenue share by device at driftaway.coffee

In September large majority of sales on driftaway.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on driftaway.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries driftaway.coffee operates in

driftaway.coffee is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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driftaway.coffee channels

Identify top traffic channels that drive growth for driftaway.coffeeand discover how performance of traffic channels has changed over time.

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driftaway.coffee Google Ads spend

Evaluate driftaway.coffee's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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driftaway.coffee devices

Review driftaway.coffee's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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driftaway.coffee top markets

Explore driftaway.coffee's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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driftaway.coffee country & global rank

Assess the ranking of driftaway.coffee among other retailers within its primary country and worldwide.

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