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Sep 2024
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Home/Insights/Retailers/driftaway.coffee
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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156.5K
Revenue
99.2K
Sessions
1.5-2.0%
Conversion rate
$75-100
Average order value
Online only revenue for driftaway.coffee, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Driftaway.coffee is a website that offers a variety of freshly roasted coffees sourced from different regions of the world. Customers can choose from different subscription options, where they receive personalized coffee selections based on their taste preferences. The website also provides information about the farmers and regions from where the coffee is sourced.

driftaway.coffee’s revenueOVER TIME
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Over the past three months, driftaway.coffee revenue has experienced decline of 9.1%, compared to the preceding three months.

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driftaway.coffee revenue decline for last six months
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OVERVIEW
In September 2024, driftaway.coffee's online sales revenue was $156,481, well above the FOOD AND DRINK industry median of $54,244, but significantly lower than totalwine.com's $75,745,708. With a conversion rate of 1.50-2.00%, they fall within the average range compared to the industry's high of 5.06% and low of 1.83%. Their AOV of $75-100 is in line with the industry, which has a high of $276 and a low of $54. Despite a session count of 99,236, significantly lower than totalwine.com's 8,024,132, they surpass the industry median of 13,791.
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driftaway.coffee competitors

When comparing driftaway.coffee to its competitors in the coffee industry, we see that driftaway.coffee falls in the middle range in terms of revenue. With a revenue of $156,481 from 1,704 transactions and 99,236 sessions, they have a respectable average order value (AOV) between $75-100 and a conversion rate of 1.50-2.00%. In contrast, some competitors like adagio.com stand out with a significantly higher revenue of $884,962 from 8,619 transactions and 325,575 sessions, boasting a higher AOV of $100-125 and a conversion rate of 2.50-3.00%. Other competitors like coffeebean.com and deathwishcoffee.com also surpass driftaway.coffee in terms of revenue, transactions, and sessions, with varying AOV and conversion rates. Overall, driftaway.coffee holds its ground among competitors but has room for growth to compete with the top performers in the industry.

#1 deathwishcoffee.com
443.9K
Revenue
259.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#2 theroasterie.com
58.7K
Revenue
35.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#3 coffeebean.com
496.5K
Revenue
258.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#4 redrosetea.com
28.5K
Revenue
18.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#5 adagio.com
885K
Revenue
325.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
driftaway.coffee vs top market performers
driftaway.coffee
top retailers
conversion rate vs average order value for driftaway.coffee and its competitors
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driftaway.coffee channels

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driftaway.coffee Google Ads spend

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driftaway.coffee devices

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driftaway.coffee top markets

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driftaway.coffee country & global rank

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