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May 2026
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Home/Insights/Retailers/driftaway.coffee
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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92.7K
Revenue
May 26
48.9K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$100-125
AOV
May 26
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Driftaway.coffee is a website that offers a variety of freshly roasted coffees sourced from different regions of the world. Customers can choose from different subscription options, where they receive personalized coffee selections based on their taste preferences. The website also provides information about the farmers and regions from where the coffee is sourced.

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driftaway.coffee Annual Revenue and Growth

driftaway.coffee's annual sales on its online store amounted to $1.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
driftaway.coffee revenue by year

driftaway.coffee's monthly revenueOVER TIME
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Over the past three months, driftaway.coffee revenue has experienced decline of 21%, compared to the preceding three months.

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driftaway.coffee revenue decline for last six months
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OVERVIEW
In May 2026, driftaway.coffee generated $92,736 in online sales, significantly outperforming the food and drink industry median of $38,214, while also maintaining a conversion rate of 1.50-2.00%, which is slightly above the low end of the industry's range. With an average order value (AOV) of $100-125, driftaway.coffee is positioned well below the industry high of $271. The store attracted 48,901 sessions, notably lower than the highest competitor, totalwine.com, which boasted 9,833,531 sessions, but still near the median of 9,722 for the food and drink category, highlighting its competitive presence in the market.
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driftaway.coffee competitors

In May 2026, driftaway.coffee generated $92,736 in revenue from 753 transactions across 48,901 sessions, achieving a conversion rate between 1.50% and 2.00%. Compared to competitors, deathwishcoffee.com led with $345,733 in revenue from 4,246 transactions and a conversion rate of 2.00% to 2.50%. coffeebean.com outperformed with $359,947 and a similar conversion rate range. adagio.com, while having a higher revenue of $534,589, showed a lower conversion rate of 1.00% to 1.50%. In contrast, therasterie.com and redrosetea.com reported revenues of $53,446 and $45,067, respectively, both maintaining higher conversion rates between 2.50% and 3.00%. driftaway.coffee's average order value (AOV) is competitive, matching that of adagio.com, but the lower conversion rate suggests potential for improvement in attracting more customers compared to its more successful peers.

deathwishcoffee.com screenshot
#1 deathwishcoffee.com
345.7K
Revenue
184.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
theroasterie.com screenshot
#2 theroasterie.com
53.4K
Revenue
35.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
coffeebean.com screenshot
#3 coffeebean.com
359.9K
Revenue
225.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
redrosetea.com screenshot
#4 redrosetea.com
45.1K
Revenue
24K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
adagio.com screenshot
#5 adagio.com
534.6K
Revenue
327.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
driftaway.coffee vs top market performers
driftaway.coffee
top retailers
conversion rate vs average order value for driftaway.coffee and its competitors
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Revenue share by device at driftaway.coffee

In May large majority of sales on driftaway.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on driftaway.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries driftaway.coffee operates in

driftaway.coffee is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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driftaway.coffee channels

Identify top traffic channels that drive growth for driftaway.coffeeand discover how performance of traffic channels has changed over time.

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driftaway.coffee Google Ads spend

Evaluate driftaway.coffee's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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driftaway.coffee devices

Review driftaway.coffee's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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driftaway.coffee top markets

Explore driftaway.coffee's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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driftaway.coffee country & global rank

Assess the ranking of driftaway.coffee among other retailers within its primary country and worldwide.

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