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Apr 2026
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Home/Insights/Retailers/driftaway.coffee
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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67.1K
Revenue
Apr 26
48.6K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Driftaway.coffee is a website that offers a variety of freshly roasted coffees sourced from different regions of the world. Customers can choose from different subscription options, where they receive personalized coffee selections based on their taste preferences. The website also provides information about the farmers and regions from where the coffee is sourced.

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driftaway.coffee Annual Revenue and Growth

driftaway.coffee's annual sales on its online store amounted to $1.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
driftaway.coffee revenue by year

driftaway.coffee's monthly revenueOVER TIME
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Over the past three months, driftaway.coffee revenue has experienced decline of 42%, compared to the preceding three months.

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driftaway.coffee revenue decline for last six months
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OVERVIEW
In April 2026, driftaway.coffee generated $67,092 in online sales, significantly outperforming the food and drink industry median of $34,444, while maintaining a conversion rate of 1.00-1.50%, slightly below the industry high of 4.52%. The average order value ranged from $100 to $125, considerably lower than the high of $268 but above the low of $59. With 48,577 sessions, driftaway.coffee had fewer interactions compared to the industry median of 9,739, and far behind totalwine.com, which led with 8,623,849 sessions, indicating potential areas for growth in customer engagement and marketing strategies.
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driftaway.coffee competitors

In April 2026, driftaway.coffee generated $67,092 in revenue from 547 transactions and 48,577 sessions, achieving an average order value (AOV) of $100-125 with a conversion rate between 1.00-1.50%. In comparison, deathwishcoffee.com reported significantly higher revenue of $246,681, with 3,300 transactions and 230,068 sessions, yielding an AOV of $50-75 and the same conversion rate range. Similarly, coffeebean.com also outperformed driftaway.coffee, recording $250,718 in revenue with 2,921 transactions across 201,617 sessions, but with a slightly lower AOV of $75-100. In contrast, adagio.com dominated the metrics with a revenue of $375,640 from 3,494 transactions and 280,348 sessions, maintaining an AOV of $100-125 and the same conversion rate range. Meanwhile, therroasterie.com and redrosetea.com lagged behind, showing revenues of $38,226 and $26,554 respectively, despite achieving higher conversion rates of 2.00-2.50%.

deathwishcoffee.com screenshot
#1 deathwishcoffee.com
246.7K
Revenue
230.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
theroasterie.com screenshot
#2 theroasterie.com
38.2K
Revenue
25.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
coffeebean.com screenshot
#3 coffeebean.com
250.7K
Revenue
201.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
redrosetea.com screenshot
#4 redrosetea.com
26.6K
Revenue
19.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
adagio.com screenshot
#5 adagio.com
375.6K
Revenue
280.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
driftaway.coffee vs top market performers
driftaway.coffee
top retailers
conversion rate vs average order value for driftaway.coffee and its competitors
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Revenue share by device at driftaway.coffee

In April large majority of sales on driftaway.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on driftaway.coffee, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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driftaway.coffee channels

Identify top traffic channels that drive growth for driftaway.coffeeand discover how performance of traffic channels has changed over time.

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driftaway.coffee Google Ads spend

Evaluate driftaway.coffee's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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driftaway.coffee devices

Review driftaway.coffee's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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driftaway.coffee top markets

Explore driftaway.coffee's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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driftaway.coffee country & global rank

Assess the ranking of driftaway.coffee among other retailers within its primary country and worldwide.

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