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Jul 2025
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Home/Insights/Retailers/driftaway.coffee
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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67.3K
Revenue
69.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
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Driftaway.coffee is a website that offers a variety of freshly roasted coffees sourced from different regions of the world. Customers can choose from different subscription options, where they receive personalized coffee selections based on their taste preferences. The website also provides information about the farmers and regions from where the coffee is sourced.

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driftaway.coffee's revenueOVER TIME
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Over the past three months, driftaway.coffee revenue has experienced decline of 32%, compared to the preceding three months.

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driftaway.coffee revenue decline for last six months
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OVERVIEW
In July 2025, driftaway.coffee's online sales revenue was $67,300, with a conversion rate of 0.50-1.00% and an average order value of $100-125. The store had 69,586 sessions, significantly lower than totalwine.com's 8,074,123 sessions. Despite having a higher revenue than the median in the FOOD AND DRINK industry ($42,449), driftaway.coffee's performance metrics such as conversion rate and average order value are relatively average. With room for improvement in key areas, driftaway.coffee has the potential to increase its revenue and compete more effectively within the industry.
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driftaway.coffee competitors

In July 2025, driftaway.coffee reported a revenue of $67,300 with 609 transactions and 69,586 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 0.50-1.00. Comparatively, deathwishcoffee.com leads the pack with a revenue of $251,972 from 3,358 transactions and 242,277 sessions, a slightly lower AOV of $75-100 but a higher conversion rate of 1.00-1.50. theroasterie.com follows with $74,176 revenue from 1,168 transactions and 44,345 sessions, showcasing a lower AOV of $50-75 but an impressive conversion rate of 2.50-3.00. coffeebean.com and adagio.com are strong competitors as well, with revenue of $276,729 and $447,312 respectively, each with over 3,000 transactions and strong AOV and conversion rates in line with the industry standard. redrosetea.com lags behind in revenue, transactions, and sessions compared to the other competitors.

deathwishcoffee.com screenshot
#1 deathwishcoffee.com
252K
Revenue
242.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
theroasterie.com screenshot
#2 theroasterie.com
74.2K
Revenue
44.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
coffeebean.com screenshot
#3 coffeebean.com
276.7K
Revenue
238.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
redrosetea.com screenshot
#4 redrosetea.com
31.8K
Revenue
21.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
adagio.com screenshot
#5 adagio.com
447.3K
Revenue
326.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
driftaway.coffee vs top market performers
driftaway.coffee
top retailers
conversion rate vs average order value for driftaway.coffee and its competitors
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Revenue share by device at driftaway.coffee

In July large majority of sales on driftaway.coffee, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on driftaway.coffee, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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driftaway.coffee channels

Identify top traffic channels that drive growth for driftaway.coffeeand discover how performance of traffic channels has changed over time.

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driftaway.coffee Google Ads spend

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driftaway.coffee devices

Review driftaway.coffee's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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driftaway.coffee top markets

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driftaway.coffee country & global rank

Assess the ranking of driftaway.coffee among other retailers within its primary country and worldwide.

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