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May 2025
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Home/Insights/Retailers/driftaway.coffee
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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68.4K
Revenue
53.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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Driftaway.coffee is a website that offers a variety of freshly roasted coffees sourced from different regions of the world. Customers can choose from different subscription options, where they receive personalized coffee selections based on their taste preferences. The website also provides information about the farmers and regions from where the coffee is sourced.

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driftaway.coffee's revenueOVER TIME
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Over the past three months, driftaway.coffee revenue has experienced decline of 41%, compared to the preceding three months.

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driftaway.coffee revenue decline for last six months
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OVERVIEW
In May 2025, driftaway.coffee's online sales revenue in the FOOD AND DRINK industry was $68,421, with a median revenue of $38,998, while totalwine.com led with $71,383,985. The conversion rate for driftaway.coffee was 1.00-1.50%, compared to a high of 5.03% and a low of 1.37% in the industry. The AOV for driftaway.coffee ranged from $100-125, with a high of $277 and a low of $59. The store had 53,124 sessions, below totalwine.com's 8,141,951, but above the median of 10,585 sessions in FOOD AND DRINK.
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driftaway.coffee competitors

In May 2025, driftaway.coffee generated $68,421 in revenue from 669 transactions and 53,124 sessions, with an Average Order Value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. Compared to its competitors, driftaway.coffee falls behind in revenue compared to adagio.com, which raked in $503,757 from 4,737 transactions and 414,902 sessions. However, driftaway.coffee outperforms redrosetea.com, coffeebean.com, deathwishcoffee.com, and theroasterie.com in terms of conversion rate, coming in on par with adagio.com in this aspect. Additionally, driftaway.coffee's AOV matches that of adagio.com, positioning them as premium coffee brands in the market. Overall, driftaway.coffee holds its ground in key metrics against competitors in the coffee industry, showcasing strong potential for growth and continued success.

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299.5K
Revenue
199.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
theroasterie.com screenshot
#2 theroasterie.com
81.7K
Revenue
38.6K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
coffeebean.com screenshot
#3 coffeebean.com
301.7K
Revenue
218.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
redrosetea.com screenshot
#4 redrosetea.com
28.3K
Revenue
16.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
adagio.com screenshot
#5 adagio.com
503.8K
Revenue
414.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
driftaway.coffee vs top market performers
driftaway.coffee
top retailers
conversion rate vs average order value for driftaway.coffee and its competitors
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Revenue share by device at driftaway.coffee

In May large majority of sales on driftaway.coffee, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices.

In May large majority of sales on driftaway.coffee, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices.
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driftaway.coffee channels

Identify top traffic channels that drive growth for driftaway.coffeeand discover how performance of traffic channels has changed over time.

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driftaway.coffee Google Ads spend

Evaluate driftaway.coffee's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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driftaway.coffee devices

Review driftaway.coffee's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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driftaway.coffee top markets

Explore driftaway.coffee's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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driftaway.coffee country & global rank

Assess the ranking of driftaway.coffee among other retailers within its primary country and worldwide.

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