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Home/Insights/Retailers/mima.de

TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

mima.de

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541.6K

Revenue

Oct 25

61.8K

Sessions

Oct 25

1.5-2.0%

Conv. rate

Oct 25

$400-500

AOV

Oct 25

Main country of store: GERMANY
Website category: HOME AND GARDEN

Maschinen, Werkzeuge und Zubehör rund um`s Holzhandwerk online bestellen | mima.de: ✓ Portofrei ab 60€ ✓ schnelle Lieferung ✓ kompetente Beratung.

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mima.de's monthly revenueOVER TIME
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Over the past three months, mima.de revenue has experienced growth of 18%, compared to the preceding three months.

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mima.de revenue growth for last six months

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OVERVIEW

In October 2025, mima.de generated $541,595 in online sales, significantly outperforming the home_and_garden median of $117,921, yet falling short of industry leader homedepot.com at $1,418,970,899. Its conversion rate ranged from 1.50% to 2.00%, below the high benchmark of 3.47% but above the low of 0.7%. The average order value (AOV) stood between $475 and $500, compared to a high of $676 and a low of $94 in the sector. mima.de attracted 61,838 sessions, exceeding the median of 30,856 but trailing far behind homedepot.com, which garnered 152,722,965 sessions.

mima.de competitors

In October 2025, mima.de reported a revenue of 541,595 with 1,099 transactions and 61,838 sessions, resulting in an AOV of 475-500 and a conversion rate of 1.50-2.00. Comparatively, sautershop.de led in revenue with 1,574,207, 4,057 transactions, and 131,780 sessions, boasting an AOV of 375-400 and a conversion rate of 3.00-3.50. holz-metall.info followed closely behind mima.de with a revenue of 815,602, 1,231 transactions, and 68,622 sessions, showing an AOV of 650-675 and a conversion rate of 1.50-2.00. toolnation.de, rubart.de, and passiontec.de also presented competitive metrics in revenue, transactions, sessions, AOV, and conversion rate compared to mima.de in the online marketplace in October 2025.

#1 sautershop.de

1.6M

Revenue

131.8K

Sessions

3.0-3.5%

Conv. rate

$375-400

AOV

#2 holz-metall.info

815.6K

Revenue

68.6K

Sessions

1.5-2.0%

Conv. rate

$600-700

AOV

#3 toolnation.de

313.5K

Revenue

59.4K

Sessions

1.0-1.5%

Conv. rate

$400-500

AOV

#4 rubart.de

605.5K

Revenue

120.7K

Sessions

1.5-2.0%

Conv. rate

$250-275

AOV

#5 passiontec.de

923.2K

Revenue

92.1K

Sessions

3.0-3.5%

Conv. rate

$300-325

AOV

CLOSEST COMPETITORSby revenue

toolnation.de

werkzeugstore24.de

TOP MARKET PERFORMERSby revenue

mima.de vs top market performers

mima.de

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Revenue share by device at mima.de

In October large majority of sales on mima.de, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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mima.de channels

Identify top traffic channels that drive growth for mima.deand discover how performance of traffic channels has changed over time.

mima.de Google Ads spend

Evaluate mima.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

mima.de devices

Review mima.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

mima.de top markets

Explore mima.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.