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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for mima.demima.de

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510.9K
Revenue
Jul 26
55.7K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$400-500
AOV
Jul 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Maschinen, Werkzeuge und Zubehör rund um`s Holzhandwerk online bestellen | mima.de: ✓ Portofrei ab 60€ ✓ schnelle Lieferung ✓ kompetente Beratung.

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mima.de Annual Revenue and Growth

mima.de's annual sales on its online store amounted to $6.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$6.3M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
mima.de revenue by year

mima.de's monthly revenueOVER TIME
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Over the past three months, mima.de revenue has experienced decline of 1.4%, compared to the preceding three months.

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mima.de revenue decline for last six months
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OVERVIEW
mima.de operates in the home and garden category and has demonstrated strong performance metrics for the month of July 2026. With revenue from online sales at $511,000, it significantly outperforms an average home and garden store, which generates around $118,000 monthly. The site achieved a conversion rate of 1.50-2.00%, comfortably within the category's typical range of 0.64% to 3.35%. Additionally, mima.de's average order value (AOV) of $475-500 is also within the typical range of $99 to $687, while sessions totaled 55,700, exceeding the average home and garden store's 33,500.
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mima.de competitors

The most striking gap is in revenue, where mima.de trails passiontec.de by $489,000. In July 2026, mima.de generated $511,000 from 1,062 transactions across 55,700 sessions, resulting in an average order value (AOV) of $475-500 and a conversion rate of 1.50-2.00%. Meanwhile, passiontec.de achieved remarkable figures with $1 million in revenue, 4,029 transactions, and 124,000 sessions, leading to an AOV of $250-275 and a conversion rate of 3.00-3.50%. Competitors like sautershop.de and holz-metall.info also outperformed mima.de, with revenues of $681,000 and $742,000, respectively. Overall, mima.de ranks 4th in revenue, 5th in transactions, and 5th in sessions, clearly facing challenges compared to its rivals.

sautershop.de screenshot
#1 sautershop.de
681.5K
Revenue
90.4K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
holz-metall.info screenshot
#2 holz-metall.info
742.5K
Revenue
72.3K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
toolnation.de screenshot
#3 toolnation.de
234.8K
Revenue
47.7K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
rubart.de screenshot
#4 rubart.de
388.1K
Revenue
84.1K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
passiontec.de screenshot
#5 passiontec.de
1M
Revenue
124.3K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
mima.de vs top market performers
mima.de
top retailers
conversion rate vs average order value for mima.de and its competitors
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Revenue share by device at mima.de

In July large majority of sales on mima.de, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on mima.de, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries mima.de operates in

mima.de is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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mima.de channels

Identify top traffic channels that drive growth for mima.deand discover how performance of traffic channels has changed over time.

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mima.de Google Ads spend

Evaluate mima.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mima.de devices

Review mima.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mima.de top markets

Explore mima.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mima.de country & global rank

Assess the ranking of mima.de among other retailers within its primary country and worldwide.

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