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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for mima.demima.de

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569K
Revenue
Apr 26
64.6K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$400-500
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Maschinen, Werkzeuge und Zubehör rund um`s Holzhandwerk online bestellen | mima.de: ✓ Portofrei ab 60€ ✓ schnelle Lieferung ✓ kompetente Beratung.

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mima.de Annual Revenue and Growth

mima.de's annual sales on its online store amounted to $6.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$6.3M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
mima.de revenue by year

mima.de's monthly revenueOVER TIME
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Over the past three months, mima.de revenue has experienced decline of 13%, compared to the preceding three months.

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mima.de revenue decline for last six months
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OVERVIEW
In April 2026, mima.de, operating in the home_and_garden sector, generated $568,998 in online sales, significantly surpassing the median of $116,511, yet still far from the leading competitor, homedepot.com, at $1,327,168,863. With a conversion rate between 1.50% and 2.00%, mima.de is below the industry high of 3.31%, while its average order value (AOV) ranges from $475 to $500, compared to the high of $676. mima.de attracted 64,602 sessions, outperforming the median of 34,309 but trailing the industry leader’s massive 184,735,892 sessions.
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mima.de competitors

In April 2026, competitors like sautershop.de and passiontec.de significantly outperformed mima.de in revenue, generating $859,595 and $873,336, respectively, compared to mima.de's $568,998. While mima.de's transaction count stood at 1,166 with a conversion rate of 1.50-2.00%, sautershop.de recorded 2,149 transactions and a lower conversion rate of 1.00-1.50%. passiontec.de, despite a higher conversion rate of 3.00-3.50%, achieved 3,044 transactions with a similar AOV of $275-300. On the other hand, holz-metall.info surpassed mima.de with a revenue of $662,430 and maintained a higher AOV at $650-675, indicating more valuable purchases despite fewer transactions (1,007). mima.de had a solid session count of 64,602, similar to its competitors, highlighting room for improvement in converting traffic into sales. Overall, while mima.de performs competitively, there's a noticeable gap in revenue and transactions compared to its top rivals.

sautershop.de screenshot
#1 sautershop.de
859.6K
Revenue
164.7K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
holz-metall.info screenshot
#2 holz-metall.info
662.4K
Revenue
65.8K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
toolnation.de screenshot
#3 toolnation.de
241.6K
Revenue
39.5K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
rubart.de screenshot
#4 rubart.de
383.4K
Revenue
74.3K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
passiontec.de screenshot
#5 passiontec.de
873.3K
Revenue
93.7K
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
mima.de vs top market performers
mima.de
top retailers
conversion rate vs average order value for mima.de and its competitors
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Revenue share by device at mima.de

In April large majority of sales on mima.de, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on mima.de, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mima.de channels

Identify top traffic channels that drive growth for mima.deand discover how performance of traffic channels has changed over time.

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mima.de Google Ads spend

Evaluate mima.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mima.de devices

Review mima.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mima.de top markets

Explore mima.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mima.de country & global rank

Assess the ranking of mima.de among other retailers within its primary country and worldwide.

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