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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for mima.demima.de

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496.4K
Revenue
52.6K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Maschinen, Werkzeuge und Zubehör rund um`s Holzhandwerk online bestellen | mima.de: ✓ Portofrei ab 60€ ✓ schnelle Lieferung ✓ kompetente Beratung.

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mima.de's revenueOVER TIME
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Over the past three months, mima.de revenue has experienced decline of 31%, compared to the preceding three months.

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mima.de revenue decline for last six months
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OVERVIEW
mima.de in the home_and_garden industry had a revenue of $496,433 in May 2025, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $500-525. It received 52,588 sessions during the month. The largest online store in the category was homedepot.com with a revenue of $1,523,750,068, a conversion rate of 3.35%, and an AOV of $677, attracting 181,263,132 sessions. The median revenue in the industry was $131,378, with a median AOV of $500-525 and median sessions of 36,055. The lowest conversion rate was 0.68% and the lowest AOV was $94.
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mima.de competitors

In May 2025, mima.de faces tough competition from its competitors in terms of revenue and transactions. When compared to rubart.de, mima.de lags behind in revenue with €496,433 compared to rubart.de's €587,346. rubart.de also has a higher number of transactions at 2,328 compared to mima.de's 989. sautershop.de outperforms mima.de in revenue with €860,594 and has more transactions at 2,168. However, mima.de surpasses toolnation.de in both revenue and transactions. holz-metall.info stands out with the highest revenue of €808,871 and a relatively high average order value of €650-675. passiontec.de leads the pack with the highest revenue of €979,382 and the most transactions at 3,431, along with a significantly higher conversion rate. Overall, mima.de competes well in some aspects but has room for improvement in revenue and transactions compared to its competitors in May 2025.

sautershop.de screenshot
#1 sautershop.de
860.6K
Revenue
131.7K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
holz-metall.info screenshot
#2 holz-metall.info
808.9K
Revenue
68.6K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
toolnation.de screenshot
#3 toolnation.de
452K
Revenue
87.3K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
rubart.de screenshot
#4 rubart.de
587.3K
Revenue
139.1K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
passiontec.de screenshot
#5 passiontec.de
979.4K
Revenue
98.2K
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
mima.de vs top market performers
mima.de
top retailers
conversion rate vs average order value for mima.de and its competitors
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Revenue share by device at mima.de

In May large majority of sales on mima.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices.

In May large majority of sales on mima.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices.
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mima.de channels

Identify top traffic channels that drive growth for mima.deand discover how performance of traffic channels has changed over time.

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mima.de Google Ads spend

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mima.de devices

Review mima.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mima.de top markets

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mima.de country & global rank

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