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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for mima.demima.de

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592.7K
Revenue
Jan 26
69.8K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Maschinen, Werkzeuge und Zubehör rund um`s Holzhandwerk online bestellen | mima.de: ✓ Portofrei ab 60€ ✓ schnelle Lieferung ✓ kompetente Beratung.

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mima.de Annual Revenue and Growth

mima.de's annual sales on its online store amounted to $6.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$6.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
mima.de revenue by year

mima.de's monthly revenueOVER TIME
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Over the past three months, mima.de revenue has experienced growth of 15%, compared to the preceding three months.

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mima.de revenue growth for last six months
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OVERVIEW
In January 2026, mima.de, operating in the home and garden sector, achieved online sales of $592,701, significantly surpassing the median of $122,772. Its conversion rate ranged from 1.50% to 2.00%, below the high of 3.41%, while the average order value (AOV) was between $475 and $500, below the high of $677. With 69,785 sessions, mima.de exceeded the median of 34,453 but lagged far behind the market leader, homedepot.com, which recorded an astonishing $1.46 billion in revenue and 138,848,672 sessions, illustrating mima.de's room for growth in this competitive industry.
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mima.de competitors

When comparing mima.de to its competitors in January 2026, it is evident that mima.de falls behind in terms of revenue, transactions, and sessions. mima.de generated a revenue of $592,701 from 1,190 transactions and 69,785 sessions, with an average order value (AOV) of $475-$500 and a conversion rate of 1.50-2.00%. In contrast, the top-performing competitor, sautershop.de, outperformed mima.de with a revenue of $1,896,529 from 4,791 transactions and 212,879 sessions, boasting an AOV of $375-$400 and a conversion rate of 2.00-2.50%. Other competitors like holz-metall.info, toolnation.de, rubart.de, and passiontec.de also surpassed mima.de in various metrics, such as AOV, conversion rate, and overall revenue, showcasing the areas where mima.de could improve to remain competitive in the market.

sautershop.de screenshot
#1 sautershop.de
1.9M
Revenue
212.9K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
holz-metall.info screenshot
#2 holz-metall.info
875.4K
Revenue
88.6K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
toolnation.de screenshot
#3 toolnation.de
350.2K
Revenue
64.7K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
rubart.de screenshot
#4 rubart.de
439.6K
Revenue
95.1K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
passiontec.de screenshot
#5 passiontec.de
1M
Revenue
104.9K
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
mima.de vs top market performers
mima.de
top retailers
conversion rate vs average order value for mima.de and its competitors
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Revenue share by device at mima.de

In January large majority of sales on mima.de, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on mima.de, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mima.de channels

Identify top traffic channels that drive growth for mima.deand discover how performance of traffic channels has changed over time.

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mima.de Google Ads spend

Evaluate mima.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mima.de devices

Review mima.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mima.de top markets

Explore mima.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mima.de country & global rank

Assess the ranking of mima.de among other retailers within its primary country and worldwide.

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