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Sep 2025
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Home/Insights/Retailers/detroitgrooming.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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13.3K
Revenue
Sep 25
6.2K
Sessions
Sep 25
4.5-5.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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detroitgrooming.com is a website that sells grooming products and accessories. Their inventory includes a wide variety of items such as beard oils, hair products, shaving tools and kits, fragrance and skincare products for men. They aim to meet the grooming needs of customers seeking high-quality personal care products.

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detroitgrooming.com Annual Revenue and Growth

detroitgrooming.com's annual sales on its online store amounted to $317.8K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$317.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
detroitgrooming.com revenue by year

detroitgrooming.com's monthly revenueOVER TIME
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Over the past three months, detroitgrooming.com revenue has experienced decline of 45%, compared to the preceding three months.

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detroitgrooming.com revenue decline for last six months
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OVERVIEW
In September 2025, Detroit Grooming generated $13,342 in online sales, significantly below the BEAUTY AND COSMETICS median of $40,540, with a conversion rate of 4.50-5.00%, slightly above the industry benchmark of 4.54%. The Average Order Value (AOV) ranged from $25-50, far lower than the high end of $203, while sessions totaled 6,240, compared to the median of 18,928 in the sector. Despite outperforming some metrics like conversion rate, the overall performance highlights potential for growth when juxtaposed with industry leaders such as Ulta, which reported a staggering $93,223,020 in revenue.
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detroitgrooming.com competitors

In September 2025, detroitgrooming.com reported revenue of $13,342 from 299 transactions and 6,240 sessions, with an average order value (AOV) of $25-50 and a conversion rate of 4.50-5.00%. Comparing this data to its competitors, beardbalm.us generated only $496 in revenue from 3 transactions and 148 sessions, with a higher AOV of $125-150 but a lower conversion rate of 2.00-2.50%. On the other hand, merchantandrhoades.com outperformed detroitgrooming.com with revenue of $26,799 from 153 transactions and 4,562 sessions, boasting a higher AOV of $175-200 and a conversion rate of 3.00-3.50%. Overall, detroitgrooming.com falls behind in revenue and transaction numbers compared to its competitors, but maintains a competitive AOV and conversion rate.

beardbalm.us screenshot
#1 beardbalm.us
496.3
Revenue
148.4
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
merchantandrhoades.com screenshot
#2 merchantandrhoades.com
26.8K
Revenue
4.6K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
detroitgrooming.com vs top market performers
detroitgrooming.com
top retailers
conversion rate vs average order value for detroitgrooming.com and its competitors
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Revenue share by device at detroitgrooming.com

In September large majority of sales on detroitgrooming.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In September large majority of sales on detroitgrooming.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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detroitgrooming.com channels

Identify top traffic channels that drive growth for detroitgrooming.comand discover how performance of traffic channels has changed over time.

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detroitgrooming.com Google Ads spend

Evaluate detroitgrooming.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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detroitgrooming.com devices

Review detroitgrooming.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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detroitgrooming.com top markets

Explore detroitgrooming.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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detroitgrooming.com country & global rank

Assess the ranking of detroitgrooming.com among other retailers within its primary country and worldwide.

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