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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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92K
Revenue
Sep 25
42.6K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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City Mill is a Hardware Store in Hawaii. Locally own and operated, City Mill has been serving Hawaii for over 120 years. City Mill is your lumber, building materials, home and garden, paint, plumbing and electrical headquarters

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citymill.com's monthly revenueOVER TIME
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Over the past three months, citymill.com revenue has experienced decline of 25%, compared to the preceding three months.

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citymill.com revenue decline for last six months
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OVERVIEW
In September 2025, citymill.com generated $92,013 in online sales, significantly surpassing the food and drink/groceries median of $38,144, with a conversion rate of 1.00-1.50%, below the high benchmark of 5.26% and just above the low of 1.32%. Their average order value (AOV) ranged from $125-150, while the category's high AOV is $182 and low is $46. citymill.com had 42,636 sessions, well above the median of 14,912, yet dwarfed by kroger.com's 38,495,850 sessions, the largest in the industry. Overall, citymill.com shows strong performance amidst competitive pressures.
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citymill.com competitors

In September 2025, citymill.com generated a revenue of $92,013 from 617 transactions with 42,636 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, Shell Lumber had a significantly higher revenue of $365,932 with 1,078 transactions and 117,938 sessions, and a higher AOV of $325-350, but a lower conversion rate of 0.50-1.00%. Hardware and Tools had a lower revenue of $1,039 from only 4 transactions and 141 sessions, with a higher AOV of $250-275 and a much higher conversion rate of 2.50-3.00%. Coast Portland had a revenue of $481,267 with 2,635 transactions and 117,459 sessions, an AOV of $175-200, and a conversion rate of 2.00-2.50%. Igloo Coolers outperformed all with a revenue of $744,620 from 7,463 transactions and 610,034 sessions, but with a lower AOV of $75-100, and the same conversion rate as citymill.com at 1.00-1.50%.

shelllumber.com screenshot
#1 shelllumber.com
365.9K
Revenue
117.9K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
hardwareandtools.com screenshot
#2 hardwareandtools.com
1K
Revenue
141.4
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
coastportland.com screenshot
#3 coastportland.com
481.3K
Revenue
117.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
igloocoolers.com screenshot
#4 igloocoolers.com
744.6K
Revenue
610K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
citymill.com vs top market performers
citymill.com
top retailers
conversion rate vs average order value for citymill.com and its competitors
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Revenue share by device at citymill.com

In September large majority of sales on citymill.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In September large majority of sales on citymill.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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citymill.com channels

Identify top traffic channels that drive growth for citymill.comand discover how performance of traffic channels has changed over time.

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citymill.com Google Ads spend

Evaluate citymill.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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citymill.com devices

Review citymill.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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citymill.com top markets

Explore citymill.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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citymill.com country & global rank

Assess the ranking of citymill.com among other retailers within its primary country and worldwide.

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