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Sep 2025
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Home/Insights/Retailers/carawayhome.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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3.2M
Revenue
Sep 25
957.3K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
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Carawayhome.com offers cookware products enabling customers to prepare meals efficiently. Their collection comprises non-toxic ceramic-coated pots, pans, and accessories. With a focus on sustainability, Caraway provides a range of stylish, durable, and easy-to-clean kitchen essentials. The offerings aim to provide a healthier cooking experience for individuals.

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carawayhome.com Annual Revenue and Growth

carawayhome.com's annual sales on its online store amounted to $54.5M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$54.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
carawayhome.com revenue by year

carawayhome.com's monthly revenueOVER TIME
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Over the past three months, carawayhome.com revenue has experienced growth of 0.42%, compared to the preceding three months.

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carawayhome.com revenue growth for last six months
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OVERVIEW
In September 2025, carawayhome.com generated $3,197,626 in online sales, significantly exceeding the FOOD AND DRINK median of $38,144, though it trails behind industry leader kroger.com, which earned $315,080,626. With a conversion rate of 1.00-1.50%, carawayhome.com falls within a lower range compared to the high of 5.26% but exceeds the low of 1.32%. The average order value (AOV) stands between $225-250, surpassing the $182 high in the industry. carawayhome.com attracted 957,350 sessions, significantly lower than kroger.com's 38,495,850, yet higher than the median of 14,912 sessions in its category.
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carawayhome.com competitors

In September 2025, carawayhome.com generated a revenue of $3,197,626 from 14,144 transactions and 957,350 sessions, with an average order value (AOV) of $225-250 and a conversion rate of 1.00-1.50%. In comparison, xtrema.com had a revenue of $375,658 from 2,115 transactions and 48,903 sessions, with an AOV of $175-200 and a conversion rate of 4.00-4.50%. madeincookware.com outperformed carawayhome.com with a revenue of $3,488,371 from 17,947 transactions and 1,265,838 sessions, but had a similar AOV of $175-200 and conversion rate of 1.00-1.50%. misen.com had lower revenue at $827,813 but a higher conversion rate range of 0.50-1.00%, while greatjonesgoods.com and calphalon.com had revenue below carawayhome.com, with similar AOV and conversion rate ranges. Overall, carawayhome.com competes well with its competitors in terms of revenue, AOV, and conversion rate in the online cookware market.

xtrema.com screenshot
#1 xtrema.com
375.7K
Revenue
48.9K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
madeincookware.com screenshot
#2 madeincookware.com
3.5M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
misen.com screenshot
#3 misen.com
827.8K
Revenue
677K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
greatjonesgoods.com screenshot
#4 greatjonesgoods.com
248.5K
Revenue
103.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
calphalon.com screenshot
#5 calphalon.com
286K
Revenue
151.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
carawayhome.com vs top market performers
carawayhome.com
top retailers
conversion rate vs average order value for carawayhome.com and its competitors
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Revenue share by device at carawayhome.com

In September large majority of sales on carawayhome.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on carawayhome.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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carawayhome.com channels

Identify top traffic channels that drive growth for carawayhome.comand discover how performance of traffic channels has changed over time.

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carawayhome.com Google Ads spend

Evaluate carawayhome.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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carawayhome.com devices

Review carawayhome.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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carawayhome.com top markets

Explore carawayhome.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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carawayhome.com country & global rank

Assess the ranking of carawayhome.com among other retailers within its primary country and worldwide.

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