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Nov 2025
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Home/Insights/Retailers/caboodles.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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78.1K
Revenue
Nov 25
27.4K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Caboodles.com is an online platform that offers a wide range of products for personal organization and storage solutions. Their inventory includes makeup cases, cosmetic organizers, travel accessories, and jewelry storage options. The website aims to provide customers with functional and aesthetically appealing products to help keep their belongings in order.

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caboodles.com Annual Revenue and Growth

caboodles.com's annual sales on its online store amounted to $256K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$256K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
caboodles.com revenue by year

caboodles.com's monthly revenueOVER TIME
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Over the past three months, caboodles.com revenue has experienced growth of 39%, compared to the preceding three months.

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caboodles.com revenue growth for last six months
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OVERVIEW
In November 2025, caboodles.com generated $78,060 in online sales, surpassing the BEAUTY AND COSMETICS median of $52,547, with a conversion rate of 2.00-2.50%, above the lower industry threshold of 1.38% but below the high of 5.32%. Their average order value (AOV) ranged from $100 to $125, also below the industry high of $204 and above the low of $48. The site recorded 27,413 sessions, which is higher than the median of 19,748 but significantly less than the top competitor, sephora.com, which had 76,114,809 sessions.
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caboodles.com competitors

In November 2025, caboodles.com outperformed its competitor the-whole-kit-n-kaboodle.com in terms of revenue, transactions, sessions, Average Order Value (AOV), and conversion rate. caboodles.com generated a revenue of $78,060 from 643 transactions and 27,413 sessions, with an AOV ranging between $100-125 and a conversion rate of 2.00-2.50%. On the other hand, the-whole-kit-n-kaboodle.com only achieved a revenue of $6,175 from 71 transactions and 5,586 sessions, with an AOV ranging between $75-100 and a conversion rate of 1.00-1.50%. Overall, caboodles.com exhibited significantly higher performance across all these key metrics compared to its competitor in the same month.

the-whole-kit-n-kaboodle.com screenshot
#1 the-whole-kit-n-kaboodle.com
6.2K
Revenue
5.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
caboodles.com vs top market performers
caboodles.com
top retailers
conversion rate vs average order value for caboodles.com and its competitors
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Revenue share by device at caboodles.com

In November large majority of sales on caboodles.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In November large majority of sales on caboodles.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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caboodles.com channels

Identify top traffic channels that drive growth for caboodles.comand discover how performance of traffic channels has changed over time.

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caboodles.com Google Ads spend

Evaluate caboodles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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caboodles.com devices

Review caboodles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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caboodles.com top markets

Explore caboodles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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caboodles.com country & global rank

Assess the ranking of caboodles.com among other retailers within its primary country and worldwide.

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