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Dec 2025
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Home/Insights/Retailers/caboodles.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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85.5K
Revenue
Dec 25
31.6K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Caboodles.com is an online platform that offers a wide range of products for personal organization and storage solutions. Their inventory includes makeup cases, cosmetic organizers, travel accessories, and jewelry storage options. The website aims to provide customers with functional and aesthetically appealing products to help keep their belongings in order.

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caboodles.com Annual Revenue and Growth

caboodles.com's annual sales on its online store amounted to $256K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$256K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
caboodles.com revenue by year

caboodles.com's monthly revenueOVER TIME
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Over the past three months, caboodles.com revenue has experienced growth of 42%, compared to the preceding three months.

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caboodles.com revenue growth for last six months
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OVERVIEW
In December 2025, caboodles.com generated $85,543 in online sales, surpassing the BEAUTY AND COSMETICS median of $53,444, while its conversion rate ranged from 2.00-2.50%, below the high of 4.87% in the industry. With an average order value (AOV) between $100-125, it remains lower than the high AOV of $191. The site attracted 31,614 sessions, exceeding the median of 23,270, yet far behind sephora.com's leading 76,213,109 sessions. Overall, caboodles.com shows promising revenue growth but indicates opportunities to enhance conversion rates and AOV for stronger market positioning.
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caboodles.com competitors

In December 2025, caboodles.com outperformed its competitor the-whole-kit-n-kaboodle.com in several key metrics. caboodles.com generated significantly higher revenue at $85,543 compared to the-whole-kit-n-kaboodle.com's $8,443. caboodles.com also had more transactions with 717, compared to 91 for the-whole-kit-n-kaboodle.com. Additionally, caboodles.com had a larger number of sessions with 31,614, while the-whole-kit-n-kaboodle.com had 7,068 sessions. In terms of Average Order Value (AOV), caboodles.com ranged between $100-$125, whereas the-whole-kit-n-kaboodle.com was slightly lower at $75-$100. Finally, caboodles.com boasted a higher conversion rate at 2.00%-2.50%, while the-whole-kit-n-kaboodle.com had a lower rate of 1.00%-1.50%. Overall, caboodles.com emerged as the stronger performer in terms of revenue, transactions, sessions, AOV, and conversion rate when compared to its competitor in December 2025.

the-whole-kit-n-kaboodle.com screenshot
#1 the-whole-kit-n-kaboodle.com
8.4K
Revenue
7.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
caboodles.com vs top market performers
caboodles.com
top retailers
conversion rate vs average order value for caboodles.com and its competitors
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Revenue share by device at caboodles.com

In December large majority of sales on caboodles.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In December large majority of sales on caboodles.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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caboodles.com channels

Identify top traffic channels that drive growth for caboodles.comand discover how performance of traffic channels has changed over time.

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caboodles.com Google Ads spend

Evaluate caboodles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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caboodles.com devices

Review caboodles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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caboodles.com top markets

Explore caboodles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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caboodles.com country & global rank

Assess the ranking of caboodles.com among other retailers within its primary country and worldwide.

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