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Sep 2025
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Home/Insights/Retailers/brickbuilt.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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22.2K
Revenue
Sep 25
4.9K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Brickbuilt.com is an online platform that specializes in selling various building brick toys and accessories. The website offers a wide range of products, including LEGO sets, loose bricks, mini-figures, and compatible building blocks. It also provides resources such as building ideas, instructions, and reviews for enthusiasts and collectors.

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brickbuilt.com Annual Revenue and Growth

brickbuilt.com's annual sales on its online store amounted to $349.3K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$349.3K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
brickbuilt.com revenue by year

brickbuilt.com's monthly revenueOVER TIME
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Over the past three months, brickbuilt.com revenue has experienced decline of 23%, compared to the preceding three months.

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brickbuilt.com revenue decline for last six months
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OVERVIEW
In September 2025, brickbuilt.com generated $22,207 in revenue from online sales, significantly below the BEAUTY AND COSMETICS median of $40,540, with a conversion rate of 2.50-3.00%, trailing the high benchmark of 4.54%. Its average order value (AOV) ranged between $150-175, lower than the sector's high of $203, while it recorded 4,926 sessions, far from the median of 18,928 and the leader sephora.com’s 45,764,193 sessions, indicating room for growth in both traffic and sales performance within the competitive landscape.
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brickbuilt.com competitors

In September 2025, when comparing brickbuilt.com to its competitors, brickbuilt.com falls in the middle in terms of revenue, with $22,207, behind deucebrand.com at $40,890 but ahead of miamifitwear.com at $5,026 and ziphers.com at $8,249. In terms of transactions, brickbuilt.com is second highest with 146, following deucebrand.com with 793 but surpassing miamifitwear.com with 55 and ziphers.com with 137. brickbuilt.com also has a higher sessions count at 4,926 compared to miamifitwear.com at 4,849 and ziphers.com at 3,288, but falls behind deucebrand.com at 27,368. The Average Order Value (AOV) for brickbuilt.com falls in the mid-range at $150-175, similar to deucebrand.com, while miamifitwear.com and ziphers.com have lower AOVs at $75-100 and $50-75 respectively. The conversion rate for brickbuilt.com is average at 2.50-3.00, matching deucebrand.com, while ziphers.com leads with 4.00-4.50 and miamifitwear.com falls behind at 1.00-1.50. Overall, brickbuilt.com holds its own among its competitors but has room for growth in certain areas.

miamifitwear.com screenshot
#1 miamifitwear.com
5K
Revenue
4.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
ziphers.com screenshot
#2 ziphers.com
8.2K
Revenue
3.3K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
deucebrand.com screenshot
#3 deucebrand.com
40.9K
Revenue
27.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
shopbluedistrict.com screenshot
#4 shopbluedistrict.com
834.4
Revenue
1.1K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
brickbuilt.com vs top market performers
brickbuilt.com
top retailers
conversion rate vs average order value for brickbuilt.com and its competitors
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Revenue share by device at brickbuilt.com

In September large majority of sales on brickbuilt.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In September large majority of sales on brickbuilt.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.
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brickbuilt.com channels

Identify top traffic channels that drive growth for brickbuilt.comand discover how performance of traffic channels has changed over time.

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brickbuilt.com Google Ads spend

Evaluate brickbuilt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brickbuilt.com devices

Review brickbuilt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brickbuilt.com top markets

Explore brickbuilt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brickbuilt.com country & global rank

Assess the ranking of brickbuilt.com among other retailers within its primary country and worldwide.

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