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Dec 2025
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Home/Insights/Retailers/brickbuilt.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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42.8K
Revenue
Dec 25
14.2K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Brickbuilt.com is an online platform that specializes in selling various building brick toys and accessories. The website offers a wide range of products, including LEGO sets, loose bricks, mini-figures, and compatible building blocks. It also provides resources such as building ideas, instructions, and reviews for enthusiasts and collectors.

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brickbuilt.com Annual Revenue and Growth

brickbuilt.com's annual sales on its online store amounted to $349.3K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$349.3K
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
brickbuilt.com revenue by year

brickbuilt.com's monthly revenueOVER TIME
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Over the past three months, brickbuilt.com revenue has experienced decline of 16%, compared to the preceding three months.

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brickbuilt.com revenue decline for last six months
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OVERVIEW
In December 2025, brickbuilt.com generated $42,788 in online sales with a conversion rate between 3.50-4.00%, slightly below the industry median of $53,444 and the high of 4.87%. The average order value (AOV) ranged from $75-100, significantly lower than the high of $191 in the BEAUTY AND COSMETICS sector. With 14,171 sessions, brickbuilt.com trails behind the median of 23,270 sessions, demonstrating potential growth opportunities, especially compared to industry leader ulta.com, which achieved over $152 million in sales. Overall, these metrics indicate room for improvement in sales performance and customer engagement.
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brickbuilt.com competitors

In December 2025, brickbuilt.com outperformed its competitors in terms of revenue, with $42,788 compared to miamifitwear.com at $6,381, ziphers.com at $13,589, deucebrand.com at $33,668, and shopbluedistrict.com at $1,901. In terms of transactions, brickbuilt.com had 502 transactions, higher than miamifitwear.com with 60, ziphers.com with 198, deucebrand.com with 668, and shopbluedistrict.com with 11. Additionally, brickbuilt.com had the highest number of sessions with 14,171, followed by deucebrand.com with 24,812, miamifitwear.com with 5,727, ziphers.com with 4,395, and shopbluedistrict.com with 2,478. The Average Order Value (AOV) for brickbuilt.com ranged from $75-100, falling between the competitors' AOV metrics. Furthermore, brickbuilt.com had a conversion rate of 3.50-4.00%, placing it within the range of the competitors' conversion rates.

miamifitwear.com screenshot
#1 miamifitwear.com
6.4K
Revenue
5.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
ziphers.com screenshot
#2 ziphers.com
13.6K
Revenue
4.4K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
deucebrand.com screenshot
#3 deucebrand.com
33.7K
Revenue
24.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
shopbluedistrict.com screenshot
#4 shopbluedistrict.com
1.9K
Revenue
2.5K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
brickbuilt.com vs top market performers
brickbuilt.com
top retailers
conversion rate vs average order value for brickbuilt.com and its competitors
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Revenue share by device at brickbuilt.com

In December large majority of sales on brickbuilt.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In December large majority of sales on brickbuilt.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.
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brickbuilt.com channels

Identify top traffic channels that drive growth for brickbuilt.comand discover how performance of traffic channels has changed over time.

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brickbuilt.com Google Ads spend

Evaluate brickbuilt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brickbuilt.com devices

Review brickbuilt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brickbuilt.com top markets

Explore brickbuilt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brickbuilt.com country & global rank

Assess the ranking of brickbuilt.com among other retailers within its primary country and worldwide.

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