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Sep 2026

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Home/Insights/Retailers/bose.de

TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

bose.de

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2.1M

Revenue

Sep 26

451.3K

Sessions

Sep 26

1.5-2.0%

Conv. rate

Sep 26

$275-300

AOV

Sep 26

Main country of store: GERMANY
Website category: COMPUTERS AND TECHNOLOGY

Die offizielle Bose Website. Erfahren Sie mehr über innovative Produkte, mit denen Sie mehr fühlen, mehr erleben und mehr sein können, und entdecken Sie unsere Kopfhörer, Lautsprecher, Wearables und Wellnessprodukte.

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bose.de Annual Revenue and Growth

bose.de's annual sales on its online store amounted to $25.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$25.2M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

bose.de's monthly revenueOVER TIME
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Over the past three months, bose.de revenue has experienced decline of 4.4%, compared to the preceding three months.

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bose.de revenue decline for last six months

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OVERVIEW

In September 2026, bose.de generated $2.1 million in online sales, significantly higher than a typical store in the consumer electronics category, which generates around $175,000 monthly. With a conversion rate of 1.50-2.00%, bose.de is within the category's typical range of 0.45% to 4.09%. The average order value (AOV) of $275-300 also falls within the typical range of $126 to $904. Furthermore, bose.de attracted 451,000 sessions, far exceeding a typical store in the consumer electronics category, which sees about 40,300 sessions monthly.

bose.de competitors

In September 2026, bose.de excels with a solid conversion rate ranging from 1.50-2.00%, which surpasses its competitors like bose.com and jbl.com, both at 1.00-1.50%. However, bose.de trails significantly in overall revenue, achieving $2.1 million compared to bose.com’s $71.6 million and jbl.com’s $16.7 million. In transactions, bose.de processed 7,704, again lagging behind bose.com at 191,000 and jbl.com at 84,000. Furthermore, with 451,000 sessions, bose.de ranks lower than bose.com’s 15.4 million sessions and jbl.com’s 5.7 million. The average order value (AOV) for bose.de is between $275-300, which is competitive but lower than the AOVs of teufel.de at $450-475 and bose.com at $375-400, emphasizing its challenges in a competitive market.

#1 bose.com

71.6M

Revenue

15.4M

Sessions

1.0-1.5%

Conv. rate

$375-400

AOV

#2 hifi-regler.de

238.9K

Revenue

141.2K

Sessions

0.0-0.5%

Conv. rate

$500-600

AOV

#3 jbl.com

16.7M

Revenue

5.7M

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

#4 teufel.de

7.5M

Revenue

1.1M

Sessions

1.0-1.5%

Conv. rate

$400-500

AOV

#5 soundcore.com

11.4M

Revenue

Sessions

1.0-1.5%

Conv. rate

$250-275

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

bose.de vs top market performers

bose.de

top retailers

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Revenue share by device at bose.de

In September large majority of sales on bose.de, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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bose.de channels

Identify top traffic channels that drive growth for bose.deand discover how performance of traffic channels has changed over time.

bose.de Google Ads spend

Evaluate bose.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

bose.de devices

Review bose.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

bose.de top markets

Explore bose.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.