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Sep 2026
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Home/Insights/Retailers/bjornborg.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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764.4K
Revenue
Sep 26
479.2K
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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  • Main country of store: SWEDEN
  • Website category: LUXURY

Bjornborg.com is an online platform providing a range of products for sports and leisure, offering clothing, footwear, and accessories. The website showcases various collections for both men and women, featuring a vibrant assortment of activewear, socks, underwear, swimwear, bags, and eyewear. Customers can shop conveniently and find fashionable, functional products.

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bjornborg.com Annual Revenue and Growth

bjornborg.com's annual sales on its online store amounted to $9.5M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$9.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
bjornborg.com revenue by year

bjornborg.com's monthly revenueOVER TIME
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Over the past three months, bjornborg.com revenue has experienced growth of 3.2%, compared to the preceding three months.

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bjornborg.com revenue growth for last six months
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OVERVIEW
bjornborg.com generated $764,000 in revenue from online sales in September 2026, significantly exceeding the $84,900 typical jewelry and luxury products store. The site's conversion rate is between 1.50-2.00%, which falls within the typical range of 0.35% to 2.7%. Additionally, bjornborg.com has an average order value (AOV) of $100-125, also within the typical range of $81 to $1,012. The site recorded 479,000 sessions, far surpassing the 26,500 sessions typical of a jewelry and luxury products store. These metrics reflect bjornborg.com’s strong performance in the competitive landscape of jewelry and luxury products.
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bjornborg.com competitors

The competitive set includes bjornborg.com, rohnisch.com, sportshopen.com, and gymshark.com. In September 2026, bjornborg.com generated a revenue of $764,000 from 7,601 transactions over 479,000 sessions, achieving an AOV of $100-125 and a conversion rate of 1.50-2.00%. gymshark.com leads significantly with a revenue of $114.3 million, 637,000 transactions, and an impressive 17.1 million sessions, coupled with a higher AOV of $175-200 and a conversion rate of 3.50-4.00%. Following bjornborg.com, sportshopen.com reported a revenue of $758,000 with 7,425 transactions and 431,000 sessions, sharing the same AOV range. rohnisch.com trails behind with a revenue of $102,000 from 674 transactions over 45,200 sessions, despite having a higher AOV of $150-175. Overall, while bjornborg.com ranks second in revenue, transactions, and sessions, it remains significantly behind gymshark.com in all metrics.

rohnisch.com screenshot
#1 rohnisch.com
101.8K
Revenue
45.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
sportshopen.com screenshot
#2 sportshopen.com
758.3K
Revenue
430.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
gymshark.com screenshot
#3 gymshark.com
114.3M
Revenue
17.1M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
bjornborg.com vs top market performers
bjornborg.com
top retailers
conversion rate vs average order value for bjornborg.com and its competitors
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Revenue share by device at bjornborg.com

In September large majority of sales on bjornborg.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In September large majority of sales on bjornborg.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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bjornborg.com channels

Identify top traffic channels that drive growth for bjornborg.comand discover how performance of traffic channels has changed over time.

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bjornborg.com Google Ads spend

Evaluate bjornborg.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bjornborg.com devices

Review bjornborg.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bjornborg.com top markets

Explore bjornborg.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bjornborg.com country & global rank

Assess the ranking of bjornborg.com among other retailers within its primary country and worldwide.

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