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Sep 2025
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Home/Insights/Retailers/babymallonline.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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14.6K
Revenue
Sep 25
7.7K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Babymallonline.com is an e-commerce website that offers a wide range of baby products. Their offerings encompass various categories, including clothing, accessories, toys, and nursery essentials. The website provides an extensive selection of items to cater to parents needs, ensuring a convenient and comprehensive shopping experience for baby-related products.

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babymallonline.com Annual Revenue and Growth

babymallonline.com's annual sales on its online store amounted to $76.8K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$76.8K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
babymallonline.com revenue by year

babymallonline.com's monthly revenueOVER TIME
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Over the past three months, babymallonline.com revenue has experienced decline of 43%, compared to the preceding three months.

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babymallonline.com revenue decline for last six months
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OVERVIEW
In September 2025, babymallonline.com generated $14,552 in revenue from online sales, significantly below the CHILDCARE median of $41,793, while its conversion rate ranged from 2.50-3.00%, underperforming compared to the sector's high of 4.29%. The site's average order value (AOV) fell between $50-75, aligning closely with the low end of the market range. Additionally, babymallonline.com attracted 7,685 sessions, markedly lower than the median of 19,629 and dwarfed by the leader, babylist.com, which boasts 12,615,638 sessions and revenue of $71,008,546.
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babymallonline.com competitors

When comparing babymallonline.com to its competitors in September 2025, it is evident that babymallonline.com falls behind in terms of revenue, transactions, and sessions. littleme.com leads the pack with a revenue of $483,768, 10,874 transactions, and 174,799 sessions. lunababystore.com also outperforms babymallonline.com with $44,321 in revenue, 256 transactions, and 10,526 sessions. gerberchildrenswear.com and buybuybaby.com also surpass babymallonline.com in revenue, transactions, and sessions. However, babymallonline.com excels in average order value (AOV) compared to its competitors, ranging from $50-$75, which is higher than most of the competitors. Additionally, babymallonline.com has a respectable conversion rate of 2.50-3.00, putting it in line with the conversion rates of other competitors.

littleme.com screenshot
#1 littleme.com
483.8K
Revenue
174.8K
Sessions
6.0-6.5%
Conv. rate
$25-50
AOV
lunababystore.com screenshot
#2 lunababystore.com
44.3K
Revenue
10.5K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
magnoliababy.com screenshot
#3 magnoliababy.com
7.4K
Revenue
13.8K
Sessions
3.0-3.5%
Conv. rate
$0-25
AOV
gerberchildrenswear.com screenshot
#4 gerberchildrenswear.com
1.4M
Revenue
361.4K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
buybuybaby.com screenshot
#5 buybuybaby.com
849.4K
Revenue
153K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
babymallonline.com vs top market performers
babymallonline.com
top retailers
conversion rate vs average order value for babymallonline.com and its competitors
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Revenue share by device at babymallonline.com

In September large majority of sales on babymallonline.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In September large majority of sales on babymallonline.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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babymallonline.com channels

Identify top traffic channels that drive growth for babymallonline.comand discover how performance of traffic channels has changed over time.

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babymallonline.com Google Ads spend

Evaluate babymallonline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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babymallonline.com devices

Review babymallonline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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babymallonline.com top markets

Explore babymallonline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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babymallonline.com country & global rank

Assess the ranking of babymallonline.com among other retailers within its primary country and worldwide.

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