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Jul 2025
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Home/Insights/Retailers/babymallonline.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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6.2K
Revenue
2.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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Babymallonline.com is an e-commerce website that offers a wide range of baby products. Their offerings encompass various categories, including clothing, accessories, toys, and nursery essentials. The website provides an extensive selection of items to cater to parents needs, ensuring a convenient and comprehensive shopping experience for baby-related products.

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babymallonline.com's revenueOVER TIME
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Over the past three months, babymallonline.com revenue has experienced decline of 18%, compared to the preceding three months.

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babymallonline.com revenue decline for last six months
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OVERVIEW
In July 2025, babymallonline.com had a revenue of $6,218 with a conversion rate of 2.50-3.00% and an AOV of $75-100. The store had 2,496 sessions, while the largest online store in the CHILDCARE category, babylist.com, generated $80,788,275 in revenue with 13,711,193 sessions. The median revenue in the CHILDCARE industry is $52,606, with a conversion rate of 0.95-4.19% and an AOV of $57-275. The median number of sessions in the industry is 20,140.
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babymallonline.com competitors

In July 2025, babymallonline.com generated a revenue of $6,218 with 73 transactions and 2,496 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Comparing this data to its competitors, littleme.com outperformed babymallonline.com significantly with a revenue of $383,690 from 6,821 transactions and 98,882 sessions, boasting a higher conversion rate of 6.50-7.00%. In contrast, lunababystore.com had lower revenue than babymallonline.com at $39,901 but a higher AOV of $125-150. magnoliababy.com's revenue was similar to babymallonline.com at $5,831, with a slightly lower conversion rate. gerberchildrenswear.com and buybuybaby.com were the top performers in terms of revenue, transactions, and sessions, showcasing stronger metrics than babymallonline.com across the board.

littleme.com screenshot
#1 littleme.com
383.7K
Revenue
98.9K
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
lunababystore.com screenshot
#2 lunababystore.com
39.9K
Revenue
12.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
magnoliababy.com screenshot
#3 magnoliababy.com
5.8K
Revenue
10.8K
Sessions
2.5-3.0%
Conv. rate
$0-25
AOV
gerberchildrenswear.com screenshot
#4 gerberchildrenswear.com
1.4M
Revenue
419.5K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
buybuybaby.com screenshot
#5 buybuybaby.com
1.5M
Revenue
291.5K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
babymallonline.com vs top market performers
babymallonline.com
top retailers
conversion rate vs average order value for babymallonline.com and its competitors
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Revenue share by device at babymallonline.com

In July large majority of sales on babymallonline.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In July large majority of sales on babymallonline.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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babymallonline.com channels

Identify top traffic channels that drive growth for babymallonline.comand discover how performance of traffic channels has changed over time.

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babymallonline.com Google Ads spend

Evaluate babymallonline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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babymallonline.com devices

Review babymallonline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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babymallonline.com top markets

Explore babymallonline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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babymallonline.com country & global rank

Assess the ranking of babymallonline.com among other retailers within its primary country and worldwide.

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