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Dec 2025
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Home/Insights/Retailers/kennedyblue.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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309.1K
Revenue
Dec 25
323.8K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Kennedyblue.com is an online retailer specializing in wedding attire and formalwear. The website offers a wide range of products, including bridesmaid dresses, wedding gowns, mother-of-the-bride dresses, and accessories. Their collections encompass various styles, colors, sizes, and designs, catering to diverse preferences within the wedding industry.

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kennedyblue.com Annual Revenue and Growth

kennedyblue.com's annual sales on its online store amounted to $5.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
kennedyblue.com revenue by year

kennedyblue.com's monthly revenueOVER TIME
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Over the past three months, kennedyblue.com revenue has experienced growth of 39%, compared to the preceding three months.

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kennedyblue.com revenue growth for last six months
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OVERVIEW
In December 2025, kennedyblue.com achieved impressive online sales of $309,123, significantly outperforming the WEDDINGS median of $48,281, while also registering sessions at 323,756, far above the category's median of 12,188 but trailing behind minted.com's leading 5,768,247 sessions; the site's conversion rate of 0.50-1.00% falls below the very high industry rate of 4.68%, and its average order value (AOV) of $100-125 is also below the very high benchmark of $344, indicating room for improvement in both conversion efficiency and maximizing order values in this competitive market.
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kennedyblue.com competitors

In December 2025, kennedyblue.com generated $309,123 in revenue from 2,542 transactions and 323,756 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 0.50-1.00%. Compared to its competitors, Kennedy Blue lags behind Birdy Grey, which had the highest revenue of $4,022,602 from 32,183 transactions and 1,330,647 sessions, boasting a higher conversion rate of 2.00-2.50%. Kennedy Blue also falls short in revenue compared to Show Me Your Mumu, which earned $2,149,751 from 9,836 transactions and 493,207 sessions with a conversion rate of 1.50-2.00%. Despite these disparities, Kennedy Blue's revenue outperforms Dessy, Weddingshoppe Inc, and Revelry. Dessy earned $229,806, Weddingshoppe Inc brought in $36,167, and Revelry earned $1,028,296 in revenue, all with varying transaction numbers, sessions, AOVs, and conversion rates.

birdygrey.com screenshot
#1 birdygrey.com
4M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
dessy.com screenshot
#2 dessy.com
229.8K
Revenue
121.2K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
weddingshoppeinc.com screenshot
#3 weddingshoppeinc.com
36.2K
Revenue
68.7K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
showmeyourmumu.com screenshot
#4 showmeyourmumu.com
2.1M
Revenue
493.2K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
shoprevelry.com screenshot
#5 shoprevelry.com
1M
Revenue
328K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
kennedyblue.com vs top market performers
kennedyblue.com
top retailers
conversion rate vs average order value for kennedyblue.com and its competitors
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Revenue share by device at kennedyblue.com

In December large majority of sales on kennedyblue.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on kennedyblue.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kennedyblue.com channels

Identify top traffic channels that drive growth for kennedyblue.comand discover how performance of traffic channels has changed over time.

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kennedyblue.com Google Ads spend

Evaluate kennedyblue.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kennedyblue.com devices

Review kennedyblue.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kennedyblue.com top markets

Explore kennedyblue.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kennedyblue.com country & global rank

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