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May 2025
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Home/Insights/Retailers/kennedyblue.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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235.2K
Revenue
232.1K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
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Kennedyblue.com is an online retailer specializing in wedding attire and formalwear. The website offers a wide range of products, including bridesmaid dresses, wedding gowns, mother-of-the-bride dresses, and accessories. Their collections encompass various styles, colors, sizes, and designs, catering to diverse preferences within the wedding industry.

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kennedyblue.com's revenueOVER TIME
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Over the past three months, kennedyblue.com revenue has experienced decline of 1.4%, compared to the preceding three months.

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kennedyblue.com revenue decline for last six months
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OVERVIEW
In May 2025, kennedyblue.com in the WEDDINGS industry generated online sales revenue of $235,218 with a conversion rate of 0.50-1.00% and an average order value (AOV) of $100-125. This puts them below the very high AOV of $412 and above the very low AOV of $74. They had 232,101 sessions, falling short of the highest sessions at 5,776,806 on azazie.com, but surpassing the median sessions of 9,145 in the industry. While kennedyblue.com's metrics are strong, they still have room for improvement to compete with the top performers in the WEDDINGS category.
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kennedyblue.com competitors

In May 2025, kennedyblue.com, with a revenue of $235,218 from 1,904 transactions and 232,101 sessions, has a competitive edge over some of its competitors. For instance, showmeyourmumu.com leads the pack with a revenue of $3,751,868 from 15,693 transactions and 1,002,008 sessions, showcasing a higher AOV of $225-250 and a conversion rate of 1.50-2.00. On the other hand, birdygrey.com boasts a revenue of $4,403,720 from 35,326 transactions and 1,830,440 sessions, similar to kennedyblue.com's AOV of $100-125 but with a higher conversion rate of 1.50-2.00. While kennedyblue.com's performance falls behind in terms of revenue compared to some competitors like showmeyourmumu.com and birdygrey.com, it remains in line with the industry average in terms of AOV and conversion rate, making it a strong player in the market.

birdygrey.com screenshot
#1 birdygrey.com
4.4M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
dessy.com screenshot
#2 dessy.com
416.9K
Revenue
190.1K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
weddingshoppeinc.com screenshot
#3 weddingshoppeinc.com
38K
Revenue
59.7K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
showmeyourmumu.com screenshot
#4 showmeyourmumu.com
3.8M
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
shoprevelry.com screenshot
#5 shoprevelry.com
1.5M
Revenue
370.4K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
kennedyblue.com vs top market performers
kennedyblue.com
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conversion rate vs average order value for kennedyblue.com and its competitors
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Revenue share by device at kennedyblue.com

In May large majority of sales on kennedyblue.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.

In May large majority of sales on kennedyblue.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.
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kennedyblue.com channels

Identify top traffic channels that drive growth for kennedyblue.comand discover how performance of traffic channels has changed over time.

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kennedyblue.com Google Ads spend

Evaluate kennedyblue.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kennedyblue.com devices

Review kennedyblue.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kennedyblue.com top markets

Explore kennedyblue.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kennedyblue.com country & global rank

Assess the ranking of kennedyblue.com among other retailers within its primary country and worldwide.

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