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Oct 2025
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Home/Insights/Retailers/kennedyblue.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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301.5K
Revenue
Oct 25
236.8K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Kennedyblue.com is an online retailer specializing in wedding attire and formalwear. The website offers a wide range of products, including bridesmaid dresses, wedding gowns, mother-of-the-bride dresses, and accessories. Their collections encompass various styles, colors, sizes, and designs, catering to diverse preferences within the wedding industry.

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kennedyblue.com Annual Revenue and Growth

kennedyblue.com's annual sales on its online store amounted to $5.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
kennedyblue.com revenue by year

kennedyblue.com's monthly revenueOVER TIME
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Over the past three months, kennedyblue.com revenue has experienced growth of 12%, compared to the preceding three months.

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kennedyblue.com revenue growth for last six months
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OVERVIEW
In October 2025, kennedyblue.com, a player in the WEDDINGS sector, achieved impressive online sales of $301,462, far exceeding the median of $40,021, with sessions reaching 236,771, significantly above the median of 9,790. The site's conversion rate ranged from 1.00% to 1.50%, close to the lower end of the industry spectrum, while the average order value (AOV) was between $100 and $125, below the high of $325 but above the low of $66. Comparatively, the largest competitor, minted.com, dominated with sales of $33,604,633.
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kennedyblue.com competitors

In October 2025, Kennedy Blue's revenue of $301,462 from 2,456 transactions and 236,771 sessions places it behind competitors like Birdy Grey with $3,410,845 revenue from 28,581 transactions and 1,549,591 sessions. dessy.com also outperforms Kennedy Blue with $373,069 revenue from 1,507 transactions and 126,800 sessions. However, Kennedy Blue's Average Order Value (AOV) falls within the same range as Birdy Grey and dessy.com at $100-125, but its conversion rate of 1.00-1.50% is on par with dessy.com and lower than Birdy Grey's 1.50-2.00%. When compared to Wedding Shoppe Inc, Show Me Your Mumu, and Shop Revelry, Kennedy Blue falls within the mid-range for revenue, transactions, and sessions. Its AOV is lower than Wedding Shoppe Inc, Show Me Your Mumu, and Shop Revelry, but its conversion rate is consistent with Wedding Shoppe Inc and Shop Revelry.

birdygrey.com screenshot
#1 birdygrey.com
3.4M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
dessy.com screenshot
#2 dessy.com
373.1K
Revenue
126.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
weddingshoppeinc.com screenshot
#3 weddingshoppeinc.com
48.7K
Revenue
67.6K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
showmeyourmumu.com screenshot
#4 showmeyourmumu.com
2.3M
Revenue
489.2K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
shoprevelry.com screenshot
#5 shoprevelry.com
1.2M
Revenue
309.2K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
kennedyblue.com vs top market performers
kennedyblue.com
top retailers
conversion rate vs average order value for kennedyblue.com and its competitors
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Revenue share by device at kennedyblue.com

In October large majority of sales on kennedyblue.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on kennedyblue.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kennedyblue.com channels

Identify top traffic channels that drive growth for kennedyblue.comand discover how performance of traffic channels has changed over time.

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kennedyblue.com Google Ads spend

Evaluate kennedyblue.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kennedyblue.com devices

Review kennedyblue.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kennedyblue.com top markets

Explore kennedyblue.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kennedyblue.com country & global rank

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