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Jul 2025
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Home/Insights/Retailers/armorally.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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41.1K
Revenue
41.2K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
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armorally.com's revenueOVER TIME
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Over the past three months, armorally.com revenue has experienced decline of 32%, compared to the preceding three months.

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armorally.com revenue decline for last six months
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OVERVIEW
For armorally.com in the SPORTS industry, the revenue for online sales was $41,110 (median: $101,851) with a conversion rate of 0.00-0.50% (high: 2.42%, low: 0.48%) and an AOV of $350-375 (high: $642, low: $112). The number of sessions was 41,195, with gunbroker.com having the highest at 12,741,838 and a median of 39,019 in the SPORTS category for July 2025.
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armorally.com competitors

In July 2025, armorally.com lagged behind its competitors in terms of revenue, with only $41,110 compared to aeroprecisionusa.com at $1,554,069, ar15discounts.com at $3,389,544, and aimsurplus.com at $1,867,627. In terms of transactions, armorally.com had the lowest at 114, while ar15discounts.com led with 17,717 transactions. The number of sessions on armorally.com was also notably lower at 41,195, compared to ar15discounts.com with 1,108,886 sessions. However, armorally.com had a higher average order value (AOV) ranging between $350-$375, which was superior to most of its competitors such as diamondkbrass.com and evergladesammo.com with AOV of $175-$200. Despite its lower conversion rate of 0.00-0.50%, armorally.com could potentially improve its performance in transactions and sessions to compete more effectively with its rivals.

aeroprecisionusa.com screenshot
#1 aeroprecisionusa.com
1.6M
Revenue
471.7K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
diamondkbrass.com screenshot
#2 diamondkbrass.com
91.6K
Revenue
43K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
ar15discounts.com screenshot
#3 ar15discounts.com
3.4M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
evergladesammo.com screenshot
#4 evergladesammo.com
73K
Revenue
23.1K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
aimsurplus.com screenshot
#5 aimsurplus.com
1.9M
Revenue
683.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
armorally.com vs top market performers
armorally.com
top retailers
conversion rate vs average order value for armorally.com and its competitors
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Revenue share by device at armorally.com

In July large majority of sales on armorally.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on armorally.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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armorally.com channels

Identify top traffic channels that drive growth for armorally.comand discover how performance of traffic channels has changed over time.

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armorally.com Google Ads spend

Evaluate armorally.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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armorally.com devices

Review armorally.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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armorally.com top markets

Explore armorally.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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armorally.com country & global rank

Assess the ranking of armorally.com among other retailers within its primary country and worldwide.

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