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Oct 2025
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Home/Insights/Retailers/armorally.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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61.5K
Revenue
Oct 25
45.4K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$325-350
AOV
Oct 25
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armorally.com's monthly revenueOVER TIME
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Over the past three months, armorally.com revenue has experienced decline of 7.3%, compared to the preceding three months.

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armorally.com revenue decline for last six months
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OVERVIEW
In October 2025, armorally.com generated $61,464 in online sales, significantly below the industry median of $103,393, with a conversion rate ranging from 0.00-0.50%, compared to the industry high of 2.58%. Its average order value (AOV) was between $325-350, well below the high of $652. The site recorded 45,368 sessions, exceeding the median of 38,088 but far behind the top performer, gunbroker.com, which achieved 13,734,560 sessions and dominated the category with $307,190,709 in revenue, highlighting armorally.com's challenges in optimizing its performance metrics within the competitive sports and hunting market.
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armorally.com competitors

In October 2025, armorally.com generated a revenue of $61,464 from 176 transactions with 45,368 sessions. The average order value (AOV) ranged from $325 to $350, and the conversion rate fell between 0.00% and 0.50%. Comparing this data to its competitors, aeroprecisionusa.com had the highest revenue at $1,502,700 from 7,352 transactions and 451,928 sessions. diamondkbrass.com had lower revenue at $38,092 from 196 transactions and 18,145 sessions, while ar15discounts.com had a revenue of $2,904,155 from 16,391 transactions and 1,054,893 sessions. evergladesammo.com generated $92,020 from 533 transactions and 28,919 sessions, and aimsurplus.com had a revenue of $1,886,122 from 9,247 transactions and 702,091 sessions. Overall, armorally.com had lower revenue and transactions compared to its competitors, but it had a higher AOV.

aeroprecisionusa.com screenshot
#1 aeroprecisionusa.com
1.5M
Revenue
451.9K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
diamondkbrass.com screenshot
#2 diamondkbrass.com
38.1K
Revenue
18.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
ar15discounts.com screenshot
#3 ar15discounts.com
2.9M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
evergladesammo.com screenshot
#4 evergladesammo.com
92K
Revenue
28.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
aimsurplus.com screenshot
#5 aimsurplus.com
1.9M
Revenue
702.1K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
armorally.com vs top market performers
armorally.com
top retailers
conversion rate vs average order value for armorally.com and its competitors
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Revenue share by device at armorally.com

In October large majority of sales on armorally.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on armorally.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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armorally.com channels

Identify top traffic channels that drive growth for armorally.comand discover how performance of traffic channels has changed over time.

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armorally.com Google Ads spend

Evaluate armorally.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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armorally.com devices

Review armorally.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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armorally.com top markets

Explore armorally.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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armorally.com country & global rank

Assess the ranking of armorally.com among other retailers within its primary country and worldwide.

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