GRIPS CUSTOMERS & RESEARCH PARTNERS
Lightweight backpacks, tents, sleeping bags, and ultralight outdoor camping equipment. Designed for backpackers and outdoor enthusiasts seeking minimal weight gear.
10M
3.67M
1.5-2.0%
$100-200
40+
Ultralight Outdoor Gear's aggregate online sales across tracked retailers amounted to $104M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 3% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
74%
Mobile
26%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Ultralight Outdoor Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Ultralight Outdoor Gear retailers, with performance tracked over time.
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