GRIPS CUSTOMERS & RESEARCH PARTNERS
Firearms, ammunition, optical scopes and sights, binoculars, and shooting accessories for sport and recreational shooting.
429M
44M
3.0-3.5%
$200-300
70+
Shooting Sports's aggregate online sales across tracked retailers amounted to $5.2B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 8% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
55%
Mobile
45%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 70+
Identify the top traffic channels driving growth across Shooting Sports retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Shooting Sports retailers, with performance tracked over time.
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