Home/Insights/Industries/Sports & Recreation/Outdoor Water Sports EquipmentOnline Industry Intelligence — Sports & Recreation — May 2026

Outdoor Water Sports Equipment

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Kayaks, paddleboards, inflatable watercraft, paddles, water sports equipment, life jackets, and apparel designed for kayaking, paddling, and recreational water-based activities.

13M

Revenue
May 26

1.82M

Sessions
May 26

1.0-1.5%

Conv. rate
May 26

$400-500

AOV
May 26

60+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

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Outdoor Water Sports Equipment Annual Online Revenue and Growth

Outdoor Water Sports Equipment's aggregate online sales across tracked retailers amounted to $108M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue Tracked (GMV)

2025

$108M

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

Outdoor Water Sports Equipment monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 91% from Dec to May.

Monthly revenue

Indexed values, 0-100

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Top products in Outdoor Water Sports Equipment

BY REVENUE

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Outdoor Water Sports Equipment revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

63%

Mobile

37%

Outdoor Water Sports Equipment performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 60+

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Outdoor Water Sports Equipment traffic channels

Identify the top traffic channels driving growth across Outdoor Water Sports Equipment retailers, and see how channel performance has shifted over time.

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Outdoor Water Sports Equipment Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Outdoor Water Sports Equipment retailers, with performance tracked over time.

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Outdoor Water Sports Equipment top markets

Explore the key markets for Outdoor Water Sports Equipment — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Outdoor Water Sports Equipment retailer rankings

See how retailers rank within Outdoor Water Sports Equipment and worldwide by revenue, traffic and growth.

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