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Nov 2025
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Home/Insights/Retailers/doorlocksdirect.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for doorlocksdirect.comdoorlocksdirect.com

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163.6K
Revenue
Nov 25
24.5K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$225-250
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Doorlocksdirect.com is an online platform that offers an extensive selection of door locks and related security products. The website stocks various types of door locks, including keyless, electronic, and traditional locks, catering to different security needs. It provides convenient online purchasing and delivers products directly to customers.

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doorlocksdirect.com Annual Revenue and Growth

doorlocksdirect.com's annual sales on its online store amounted to $3.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
doorlocksdirect.com revenue by year

doorlocksdirect.com's monthly revenueOVER TIME
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Over the past three months, doorlocksdirect.com revenue has experienced growth of 1%, compared to the preceding three months.

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doorlocksdirect.com revenue growth for last six months
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OVERVIEW
In November 2025, doorlocksdirect.com achieved $163,642 in online sales, surpassing the home and garden median of $122,040, with a conversion rate of 2.50-3.00%, slightly below the sector's high of 3.53%. The average order value ranged from $225-250, considerably lower than the high of $672. With 24,483 sessions, it remains below the median of 32,500 and far from the industry leader, homedepot.com, which boasts over 171 million sessions. Overall, while doorlocksdirect.com performs respectably, it faces challenges in sessions and AOV compared to top competitors in the home and garden market.
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doorlocksdirect.com competitors

In November 2025, doorlocksdirect.com had a revenue of $163,642 with 675 transactions and 24,483 sessions, resulting in an average order value (AOV) of $225-250 and a conversion rate of 2.50-3.00%. Compared to its competitors, directdoorhardware.com had lower revenue at $140,837 but a higher AOV of $525-550, while taylorsecurity.com had higher revenue at $224,164 with a lower AOV of $375-400. gokeyless.com outperformed doorlocksdirect.com in revenue with $406,696 and had a similar AOV and conversion rate. myknobs.com was the top performer in terms of revenue with $3,517,449 and a high conversion rate of 5.00-5.50%. hardwarehut.com also had higher revenue at $456,837 with a similar AOV and conversion rate to doorlocksdirect.com. Overall, doorlocksdirect.com's performance falls within the range of its competitors in terms of revenue, AOV, and conversion rate.

directdoorhardware.com screenshot
#1 directdoorhardware.com
140.8K
Revenue
40.7K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
taylorsecurity.com screenshot
#2 taylorsecurity.com
224.2K
Revenue
29.5K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
gokeyless.com screenshot
#3 gokeyless.com
406.7K
Revenue
47.4K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
myknobs.com screenshot
#4 myknobs.com
3.5M
Revenue
332.8K
Sessions
5.0-5.5%
Conv. rate
$200-225
AOV
hardwarehut.com screenshot
#5 hardwarehut.com
456.8K
Revenue
64.7K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
doorlocksdirect.com vs top market performers
doorlocksdirect.com
top retailers
conversion rate vs average order value for doorlocksdirect.com and its competitors
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Revenue share by device at doorlocksdirect.com

In November large majority of sales on doorlocksdirect.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.

In November large majority of sales on doorlocksdirect.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.
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doorlocksdirect.com channels

Identify top traffic channels that drive growth for doorlocksdirect.comand discover how performance of traffic channels has changed over time.

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doorlocksdirect.com Google Ads spend

Evaluate doorlocksdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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doorlocksdirect.com devices

Review doorlocksdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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doorlocksdirect.com top markets

Explore doorlocksdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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doorlocksdirect.com country & global rank

Assess the ranking of doorlocksdirect.com among other retailers within its primary country and worldwide.

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