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Oct 2025
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Home/Insights/Retailers/doorlocksdirect.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for doorlocksdirect.comdoorlocksdirect.com

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143.9K
Revenue
Oct 25
28.8K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Doorlocksdirect.com is an online platform that offers an extensive selection of door locks and related security products. The website stocks various types of door locks, including keyless, electronic, and traditional locks, catering to different security needs. It provides convenient online purchasing and delivers products directly to customers.

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doorlocksdirect.com Annual Revenue and Growth

doorlocksdirect.com's annual sales on its online store amounted to $3.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
doorlocksdirect.com revenue by year

doorlocksdirect.com's monthly revenueOVER TIME
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Over the past three months, doorlocksdirect.com revenue has experienced decline of 23%, compared to the preceding three months.

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doorlocksdirect.com revenue decline for last six months
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OVERVIEW
In October 2025, doorlocksdirect.com achieved online sales revenue of $143,865, surpassing the home and garden median of $117,921, with a conversion rate between 2.00-2.50%, slightly below the category's high of 3.47%. The average order value (AOV) ranged from $200-225, significantly lower than the high of $676, and recorded 28,824 sessions, just shy of the median of 30,856. While its performance reflects a solid position within the home and garden sector, it trails far behind industry giant homedepot.com, which boasts revenues of $1,418,970,899 and sessions totaling 152,722,965.
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doorlocksdirect.com competitors

When comparing doorlocksdirect.com to its competitors in the door lock industry in October 2025, it is clear that doorlocksdirect.com falls behind in terms of revenue, transactions, and sessions. directdoorhardware.com has a higher revenue of $162,404 compared to doorlocksdirect.com's $143,865. Similarly, taylorsecurity.com boasts a revenue of $176,223 with fewer transactions and sessions than doorlocksdirect.com. gokeyless.com also outperforms doorlocksdirect.com with a revenue of $329,101 and a higher average order value. myknobs.com is the clear leader in this comparison, with a significantly higher revenue of $2,608,514, indicating a larger market share. hardwarehut.com also surpasses doorlocksdirect.com in terms of revenue, transactions, and sessions. Overall, doorlocksdirect.com lags behind its competitors in various key metrics within the industry.

directdoorhardware.com screenshot
#1 directdoorhardware.com
162.4K
Revenue
50.3K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
taylorsecurity.com screenshot
#2 taylorsecurity.com
176.2K
Revenue
24.4K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
gokeyless.com screenshot
#3 gokeyless.com
329.1K
Revenue
37.2K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
myknobs.com screenshot
#4 myknobs.com
2.6M
Revenue
276.4K
Sessions
5.0-5.5%
Conv. rate
$175-200
AOV
hardwarehut.com screenshot
#5 hardwarehut.com
428.6K
Revenue
72.4K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
doorlocksdirect.com vs top market performers
doorlocksdirect.com
top retailers
conversion rate vs average order value for doorlocksdirect.com and its competitors
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Revenue share by device at doorlocksdirect.com

In October large majority of sales on doorlocksdirect.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.

In October large majority of sales on doorlocksdirect.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.
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doorlocksdirect.com channels

Identify top traffic channels that drive growth for doorlocksdirect.comand discover how performance of traffic channels has changed over time.

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doorlocksdirect.com Google Ads spend

Evaluate doorlocksdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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doorlocksdirect.com devices

Review doorlocksdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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doorlocksdirect.com top markets

Explore doorlocksdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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doorlocksdirect.com country & global rank

Assess the ranking of doorlocksdirect.com among other retailers within its primary country and worldwide.

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