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Aug 2025
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Home/Insights/Retailers/doorlocksdirect.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for doorlocksdirect.comdoorlocksdirect.com

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111.1K
Revenue
Aug 25
31K
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$225-250
AOV
Aug 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Doorlocksdirect.com is an online platform that offers an extensive selection of door locks and related security products. The website stocks various types of door locks, including keyless, electronic, and traditional locks, catering to different security needs. It provides convenient online purchasing and delivers products directly to customers.

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doorlocksdirect.com Annual Revenue and Growth

doorlocksdirect.com's annual sales on its online store amounted to $3.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
doorlocksdirect.com revenue by year

doorlocksdirect.com's monthly revenueOVER TIME
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Over the past three months, doorlocksdirect.com revenue has experienced decline of 27%, compared to the preceding three months.

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doorlocksdirect.com revenue decline for last six months
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OVERVIEW
In August 2025, doorlocksdirect.com, an online store in the home_and_garden category, had a revenue of $111,133 with a median of $117,963. The conversion rate was between 1.50-2.00%, while the highest was 3.29% and the lowest was 0.61%. The average order value (AOV) ranged from $225-250, with the highest AOV at $672 and the lowest at $91. There were a total of 31,025 sessions, compared to the highest of 175,975,033 from homedepot.com and a median of 36,030 sessions in the home_and_garden category.
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doorlocksdirect.com competitors

In August 2025, doorlocksdirect.com faces stiff competition in the online door lock industry. While doorlocksdirect.com generated a revenue of $111,133 from 492 transactions with 31,025 sessions, it lags behind some of its competitors in key metrics. directdoorhardware.com, for example, had a revenue of $99,412 from 175 transactions and 47,691 sessions, boasting a higher average order value (AOV) of $550-$575. On the other hand, taylorsecurity.com and gokeyless.com outperformed doorlocksdirect.com in revenue, transactions, and sessions. myknobs.com dominated with an impressive revenue of $2,350,029 from 12,336 transactions and 332,611 sessions, indicating a high conversion rate of 3.50-4.00. hardwarehut.com also exceeded doorlocksdirect.com with a revenue of $278,645 from 985 transactions and 72,366 sessions, demonstrating a competitive AOV and conversion rate. Overall, doorlocksdirect.com may need to focus on improving its AOV and attracting more sessions to remain competitive in the market.

directdoorhardware.com screenshot
#1 directdoorhardware.com
99.4K
Revenue
47.7K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
taylorsecurity.com screenshot
#2 taylorsecurity.com
239.3K
Revenue
35.9K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
gokeyless.com screenshot
#3 gokeyless.com
295.2K
Revenue
39.9K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
myknobs.com screenshot
#4 myknobs.com
2.4M
Revenue
332.6K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
hardwarehut.com screenshot
#5 hardwarehut.com
278.6K
Revenue
72.4K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
doorlocksdirect.com vs top market performers
doorlocksdirect.com
top retailers
conversion rate vs average order value for doorlocksdirect.com and its competitors
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Revenue share by device at doorlocksdirect.com

In August large majority of sales on doorlocksdirect.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.

In August large majority of sales on doorlocksdirect.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.
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doorlocksdirect.com channels

Identify top traffic channels that drive growth for doorlocksdirect.comand discover how performance of traffic channels has changed over time.

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doorlocksdirect.com Google Ads spend

Evaluate doorlocksdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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doorlocksdirect.com devices

Review doorlocksdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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doorlocksdirect.com top markets

Explore doorlocksdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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doorlocksdirect.com country & global rank

Assess the ranking of doorlocksdirect.com among other retailers within its primary country and worldwide.

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