Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
Home/Insights/Retailers/doorlocksdirect.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for doorlocksdirect.comdoorlocksdirect.com

Start benchmarking for free
Sign in with GoogleSign up with Google
204.4K
Revenue
Dec 25
31K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$250-275
AOV
Dec 25
Loading...
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Doorlocksdirect.com is an online platform that offers an extensive selection of door locks and related security products. The website stocks various types of door locks, including keyless, electronic, and traditional locks, catering to different security needs. It provides convenient online purchasing and delivers products directly to customers.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

doorlocksdirect.com Annual Revenue and Growth

doorlocksdirect.com's annual sales on its online store amounted to $3.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3.9M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
doorlocksdirect.com revenue by year

doorlocksdirect.com's monthly revenueOVER TIME
View real-time data

Over the past three months, doorlocksdirect.com revenue has experienced growth of 34%, compared to the preceding three months.

View real-time data
doorlocksdirect.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, doorlocksdirect.com generated $204,364 in online sales, outperforming the home_and_garden median of $114,229, with a conversion rate of 2.50-3.00%, slightly below the high benchmark of 3.32%. Its average order value (AOV) ranged from $250-275, significantly lower than the top AOV of $667. The site attracted 31,025 sessions, just shy of the median of 33,723, and dwarfed by the dominant homedepot.com, which amassed an astounding $1,505,674,874 in revenue and 141,891,489 sessions, highlighting the competitive landscape of the home and garden sector.
Read more

doorlocksdirect.com competitors

In December 2025, doorlocksdirect.com's revenue of $204,364 falls between its competitors' revenues. directdoorhardware.com generated $148,959, taylorsecurity.com brought in $222,007, gokeyless.com earned $409,216, myknobs.com achieved an impressive $3,456,415, and hardwarehut.com saw $482,232 in revenue. In terms of transactions, doorlocksdirect.com had 805 compared to directdoorhardware.com's 273, taylorsecurity.com's 567, gokeyless.com's 1,007, myknobs.com's 17,039, and hardwarehut.com's 1,734. The conversion rate for doorlocksdirect.com was 2.50-3.00%, while directdoorhardware.com was at 0.50-1.00%, taylorsecurity.com at 1.50-2.00%, gokeyless.com at 2.00-2.50%, myknobs.com at 4.50-5.00%, and hardwarehut.com at 1.50-2.00%. doorlocksdirect.com's average order value (AOV) of $250-275 was in line with taylorsecurity.com and hardwarehut.com but lower than directdoorhardware.com, gokeyless.com, and myknobs.com.

directdoorhardware.com screenshot
#1 directdoorhardware.com
149K
Revenue
50.6K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
taylorsecurity.com screenshot
#2 taylorsecurity.com
222K
Revenue
30.1K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
gokeyless.com screenshot
#3 gokeyless.com
409.2K
Revenue
49.2K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
myknobs.com screenshot
#4 myknobs.com
3.5M
Revenue
343.8K
Sessions
4.5-5.0%
Conv. rate
$200-225
AOV
hardwarehut.com screenshot
#5 hardwarehut.com
482.2K
Revenue
93.6K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
doorlocksdirect.com vs top market performers
doorlocksdirect.com
top retailers
conversion rate vs average order value for doorlocksdirect.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at doorlocksdirect.com

In December large majority of sales on doorlocksdirect.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.

In December large majority of sales on doorlocksdirect.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

doorlocksdirect.com channels

Identify top traffic channels that drive growth for doorlocksdirect.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

doorlocksdirect.com Google Ads spend

Evaluate doorlocksdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

doorlocksdirect.com devices

Review doorlocksdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

doorlocksdirect.com top markets

Explore doorlocksdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

doorlocksdirect.com country & global rank

Assess the ranking of doorlocksdirect.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard