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Jan 2026
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Home/Insights/Retailers/doorlocksdirect.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for doorlocksdirect.comdoorlocksdirect.com

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292K
Revenue
Jan 26
34.7K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$250-275
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Doorlocksdirect.com is an online platform that offers an extensive selection of door locks and related security products. The website stocks various types of door locks, including keyless, electronic, and traditional locks, catering to different security needs. It provides convenient online purchasing and delivers products directly to customers.

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doorlocksdirect.com Annual Revenue and Growth

doorlocksdirect.com's annual sales on its online store amounted to $2.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
doorlocksdirect.com revenue by year

doorlocksdirect.com's monthly revenueOVER TIME
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Over the past three months, doorlocksdirect.com revenue has experienced growth of 77%, compared to the preceding three months.

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doorlocksdirect.com revenue growth for last six months
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OVERVIEW
In January 2026, doorlocksdirect.com reported revenue of $292,048, significantly exceeding the home_and_garden median of $122,772, while achieving a conversion rate of 3.00-3.50%, just above the industry high of 3.41%. The average order value (AOV) ranged from $250 to $275, notably lower than the category high of $677. The site recorded 34,749 sessions, slightly above the median of 34,453, yet far from homedepot.com's dominance with 138,848,672 sessions. Overall, doorlocksdirect.com demonstrates solid performance metrics within the competitive home_and_garden sector.
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doorlocksdirect.com competitors

In January 2026, doorlocksdirect.com generated a revenue of $292,048 from 1,156 transactions and 34,749 sessions, with an average order value (AOV) of $250-275 and a conversion rate of 3.00-3.50%. In comparison, directdoorhardware.com had a lower revenue of $191,250 from 351 transactions and 51,289 sessions, with a higher AOV of $525-550 but a lower conversion rate of 0.50-1.00%. taylorsecurity.com performed slightly better than doorlocksdirect.com, with a revenue of $283,857 from 706 transactions and 35,287 sessions, AOV of $400-425, and a conversion rate of 1.50-2.00%. However, gokeyless.com outperformed all competitors with a revenue of $490,390 from 1,122 transactions and 53,666 sessions, AOV of $425-450, and a conversion rate of 2.00-2.50%. myknobs.com had the highest revenue at $4,231,681, with 20,375 transactions and 334,292 sessions, an AOV of $200-225, and a conversion rate of 6.00-6.50%, while hardwarehut.com had a revenue of $617,824 from 2,176 transactions and 89,674 sessions, an AOV of $275-300, and a conversion rate of 2.00-2.50%.

directdoorhardware.com screenshot
#1 directdoorhardware.com
191.2K
Revenue
51.3K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
taylorsecurity.com screenshot
#2 taylorsecurity.com
283.9K
Revenue
35.3K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
gokeyless.com screenshot
#3 gokeyless.com
490.4K
Revenue
53.7K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
myknobs.com screenshot
#4 myknobs.com
4.2M
Revenue
334.3K
Sessions
6.0-6.5%
Conv. rate
$200-225
AOV
hardwarehut.com screenshot
#5 hardwarehut.com
617.8K
Revenue
89.7K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
doorlocksdirect.com vs top market performers
doorlocksdirect.com
top retailers
conversion rate vs average order value for doorlocksdirect.com and its competitors
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Revenue share by device at doorlocksdirect.com

In January large majority of sales on doorlocksdirect.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.

In January large majority of sales on doorlocksdirect.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.
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doorlocksdirect.com channels

Identify top traffic channels that drive growth for doorlocksdirect.comand discover how performance of traffic channels has changed over time.

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doorlocksdirect.com Google Ads spend

Evaluate doorlocksdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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doorlocksdirect.com devices

Review doorlocksdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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doorlocksdirect.com top markets

Explore doorlocksdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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doorlocksdirect.com country & global rank

Assess the ranking of doorlocksdirect.com among other retailers within its primary country and worldwide.

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