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Jul 2025
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Home/Insights/Retailers/doorlocksdirect.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for doorlocksdirect.comdoorlocksdirect.com

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153.7K
Revenue
39K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Doorlocksdirect.com is an online platform that offers an extensive selection of door locks and related security products. The website stocks various types of door locks, including keyless, electronic, and traditional locks, catering to different security needs. It provides convenient online purchasing and delivers products directly to customers.

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doorlocksdirect.com's revenueOVER TIME
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Over the past three months, doorlocksdirect.com revenue has experienced decline of 17%, compared to the preceding three months.

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doorlocksdirect.com revenue decline for last six months
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OVERVIEW
doorlocksdirect.com, an online home and garden retailer, reported July 2025 online sales revenue of $153,669, with a conversion rate of 1.50-2.00% and an average order value of $225-250. The store had 39,018 sessions during the month. Compared to the home and garden industry median revenue of $124,626 and median sessions of 36,567, doorlocksdirect.com performed above average. However, it falls short of the top player in the category, homedepot.com, which recorded $1,339,846,577 in revenue and 175,364,207 sessions. The performance metrics of doorlocksdirect.com indicate steady growth and potential for improvement.
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doorlocksdirect.com competitors

In July 2025, doorlocksdirect.com generated $153,669 in revenue from 677 transactions and 39,018 sessions with an average order value (AOV) ranging from $225 to $250 and a conversion rate of 1.50% to 2.00%. Compared to its competitors, directdoorhardware.com had similar revenue at $152,064 but lower transactions (265) and sessions (62,872) with a higher AOV of $550 to $575, and a lower conversion rate of 0.00% to 0.50%. taylorsecurity.com had a higher revenue of $175,071 with 505 transactions and 26,782 sessions, a slightly lower AOV of $325 to $350, and the same conversion rate as doorlocksdirect.com. gokeyless.com outperformed all with a revenue of $332,575, 805 transactions, and 42,755 sessions, a higher AOV of $400 to $425, and the same conversion rate. myknobs.com and hardwarehut.com also had higher revenues but varying metrics in transactions, sessions, AOV, and conversion rates compared to doorlocksdirect.com.

directdoorhardware.com screenshot
#1 directdoorhardware.com
152.1K
Revenue
62.9K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
taylorsecurity.com screenshot
#2 taylorsecurity.com
175.1K
Revenue
26.8K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
gokeyless.com screenshot
#3 gokeyless.com
332.6K
Revenue
42.8K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
myknobs.com screenshot
#4 myknobs.com
2.1M
Revenue
303.7K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
hardwarehut.com screenshot
#5 hardwarehut.com
287.6K
Revenue
71K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
doorlocksdirect.com vs top market performers
doorlocksdirect.com
top retailers
conversion rate vs average order value for doorlocksdirect.com and its competitors
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Revenue share by device at doorlocksdirect.com

In July large majority of sales on doorlocksdirect.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In July large majority of sales on doorlocksdirect.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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doorlocksdirect.com channels

Identify top traffic channels that drive growth for doorlocksdirect.comand discover how performance of traffic channels has changed over time.

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doorlocksdirect.com Google Ads spend

Evaluate doorlocksdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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doorlocksdirect.com devices

Review doorlocksdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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doorlocksdirect.com top markets

Explore doorlocksdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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doorlocksdirect.com country & global rank

Assess the ranking of doorlocksdirect.com among other retailers within its primary country and worldwide.

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