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Sep 2025
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Home/Insights/Retailers/doorlocksdirect.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for doorlocksdirect.comdoorlocksdirect.com

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118.1K
Revenue
Sep 25
31K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Doorlocksdirect.com is an online platform that offers an extensive selection of door locks and related security products. The website stocks various types of door locks, including keyless, electronic, and traditional locks, catering to different security needs. It provides convenient online purchasing and delivers products directly to customers.

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doorlocksdirect.com Annual Revenue and Growth

doorlocksdirect.com's annual sales on its online store amounted to $3.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
doorlocksdirect.com revenue by year

doorlocksdirect.com's monthly revenueOVER TIME
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Over the past three months, doorlocksdirect.com revenue has experienced decline of 26%, compared to the preceding three months.

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doorlocksdirect.com revenue decline for last six months
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OVERVIEW
In September 2025, doorlocksdirect.com generated $118,090 in online sales, slightly surpassing the home_and_garden median of $113,901, with a conversion rate of 1.50-2.00%, lower than the high benchmark of 3.36% but above the low of 0.64%. Its average order value (AOV) ranged from $200 to $225, well below the high of $677, while attracting 31,025 sessions, slightly below the median of 32,433 in its category. The site remains significantly smaller than industry leader homedepot.com, which reported an overwhelming revenue of $1,279,366,314 and sessions totaling 148,597,767.
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doorlocksdirect.com competitors

When comparing doorlocksdirect.com to its competitors in September 2025, we see that doorlocksdirect.com had a revenue of $118,090 from 528 transactions and 31,025 sessions, with an average order value (AOV) of $200-225 and a conversion rate of 1.50-2.00%. In contrast, directdoorhardware.com had a revenue of $113,828 from 201 transactions and 45,933 sessions, with an AOV of $550-575 and a low conversion rate of 0.00-0.50%. taylorsecurity.com had a higher revenue of $250,183 from 653 transactions and 33,240 sessions, with an AOV of $375-400 and a similar conversion rate to doorlocksdirect.com. gokeyless.com had a revenue of $298,768 from 688 transactions and 37,213 sessions, with an AOV of $425-450 and a comparable conversion rate. myknobs.com stood out with a revenue of $2,488,291 from 12,158 transactions and 268,870 sessions, boasting a higher conversion rate of 4.50-5.00% despite a similar AOV to doorlocksdirect.com. hardwarehut.com had a revenue of $306,996 from 1,047 transactions and 72,389 sessions, with an AOV of $275-300 and a conversion rate below doorlocksdirect.com.

directdoorhardware.com screenshot
#1 directdoorhardware.com
113.8K
Revenue
45.9K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
taylorsecurity.com screenshot
#2 taylorsecurity.com
250.2K
Revenue
33.2K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
gokeyless.com screenshot
#3 gokeyless.com
298.8K
Revenue
37.2K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
myknobs.com screenshot
#4 myknobs.com
2.5M
Revenue
268.9K
Sessions
4.5-5.0%
Conv. rate
$200-225
AOV
hardwarehut.com screenshot
#5 hardwarehut.com
307K
Revenue
72.4K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
doorlocksdirect.com vs top market performers
doorlocksdirect.com
top retailers
conversion rate vs average order value for doorlocksdirect.com and its competitors
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Revenue share by device at doorlocksdirect.com

In September large majority of sales on doorlocksdirect.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.

In September large majority of sales on doorlocksdirect.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.
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doorlocksdirect.com channels

Identify top traffic channels that drive growth for doorlocksdirect.comand discover how performance of traffic channels has changed over time.

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doorlocksdirect.com Google Ads spend

Evaluate doorlocksdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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doorlocksdirect.com devices

Review doorlocksdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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doorlocksdirect.com top markets

Explore doorlocksdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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doorlocksdirect.com country & global rank

Assess the ranking of doorlocksdirect.com among other retailers within its primary country and worldwide.

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