GRIPS CUSTOMERS & RESEARCH PARTNERS
Camping hammocks, outdoor sleeping systems, tarps, quilts, and portable shelter gear for backpacking and outdoor adventures.
1.25M
605K
1.0-1.5%
$100-200
15+
Hammock and Outdoor Gear's aggregate online sales across tracked retailers amounted to $15M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 10% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
68%
Mobile
32%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Hammock and Outdoor Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Hammock and Outdoor Gear retailers, with performance tracked over time.
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50+ retailers tracked
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50+ retailers tracked
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40+ retailers tracked
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30+ retailers tracked
Shooting and Reloading Supplies
30+ retailers tracked
Boating and Watersports Supplies
30+ retailers tracked
Hunting and Wildlife Management
20+ retailers tracked
