Home/Insights/Industries/Home & Garden/Water Filtration and Aquarium SuppliesOnline Industry Intelligence — Home & Garden — May 2026

Water Filtration and Aquarium Supplies

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Water filtration systems, aquarium supplies, and purification equipment for residential and aquatic use.

1.85M

Revenue
May 26

892K

Sessions
May 26

2.0-2.5%

Conv. rate
May 26

$100-200

AOV
May 26

10+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Water Filtration and Aquarium Supplies Annual Online Revenue and Growth

Water Filtration and Aquarium Supplies's aggregate online sales across tracked retailers amounted to $24M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue Tracked (GMV)

2025

$24M

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

Water Filtration and Aquarium Supplies monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 17% from Dec to May.

Monthly revenue

Indexed values, 0-100

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Top products in Water Filtration and Aquarium Supplies

BY REVENUE

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Water Filtration and Aquarium Supplies revenue by device

BY REVENUE

Share of industry revenue split across devices.

Mobile

53%

Desktop

47%

Water Filtration and Aquarium Supplies performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

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Water Filtration and Aquarium Supplies traffic channels

Identify the top traffic channels driving growth across Water Filtration and Aquarium Supplies retailers, and see how channel performance has shifted over time.

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Water Filtration and Aquarium Supplies Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Water Filtration and Aquarium Supplies retailers, with performance tracked over time.

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Water Filtration and Aquarium Supplies top markets

Explore the key markets for Water Filtration and Aquarium Supplies — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Water Filtration and Aquarium Supplies retailer rankings

See how retailers rank within Water Filtration and Aquarium Supplies and worldwide by revenue, traffic and growth.

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