GRIPS CUSTOMERS & RESEARCH PARTNERS
Wallpaper, peel-and-stick options, wall murals, and decorative decals for interior wall design.
778K
549K
1.0-1.5%
$100-200
20+
Wallpaper and Wall Coverings's aggregate online sales across tracked retailers amounted to $11M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 15% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
76%
Mobile
24%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Wallpaper and Wall Coverings retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Wallpaper and Wall Coverings retailers, with performance tracked over time.
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