GRIPS CUSTOMERS & RESEARCH PARTNERS
Wallpapers, wall decals, murals, and removable wall art in various patterns and styles for interior decoration.
10M
3.44M
1.5-2.0%
$100-200
30+
Wall Decor and Wallpaper's aggregate online sales across tracked retailers amounted to $174M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 50% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
74%
Mobile
26%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Wall Decor and Wallpaper retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Wall Decor and Wallpaper retailers, with performance tracked over time.
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