Home/Insights/Industries/Home & Garden/Towel and Bath LinensOnline Industry Intelligence — Home & Garden — Jul 2026

Towel and Bath Linens

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Premium towels, bath linens, and bedding made from cotton, bamboo, and microfiber in various sizes and designs for home use.

1.25M

Revenue
Jul 26

419K

Sessions
Jul 26

0.5-1.0%

Conv. rate
Jul 26

$300-400

AOV
Jul 26

10+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Towel and Bath Linens Annual Online Revenue and Growth

Towel and Bath Linens's aggregate online sales across tracked retailers amounted to $16M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue Tracked (GMV)

2025

$16M

Annual growth forecast

2025/2026

20-50%

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eCommerce Revenue

Revenue by year

Towel and Bath Linens monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 32% from Feb to Jul.

Monthly revenue

Indexed values, 0-100

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Top products in Towel and Bath Linens

BY REVENUE

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Towel and Bath Linens revenue by device

BY REVENUE

Share of industry revenue split across devices.

Mobile

72%

Desktop

28%

Towel and Bath Linens performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

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Towel and Bath Linens traffic channels

Identify the top traffic channels driving growth across Towel and Bath Linens retailers, and see how channel performance has shifted over time.

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Towel and Bath Linens Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Towel and Bath Linens retailers, with performance tracked over time.

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Towel and Bath Linens top markets

Explore the key markets for Towel and Bath Linens — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Towel and Bath Linens retailer rankings

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