GRIPS CUSTOMERS & RESEARCH PARTNERS
Hand-poured artisanal scented candles made from natural soy wax with diverse fragrance options, custom blending, and personalized creations.
159K
46K
3.5-4.0%
$0-100
10+
Scented Candle and Fragrance's aggregate online sales across tracked retailers amounted to $1.83M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 19% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
60%
Mobile
40%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Scented Candle and Fragrance retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Scented Candle and Fragrance retailers, with performance tracked over time.
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