GRIPS CUSTOMERS & RESEARCH PARTNERS
Hand-poured artisanal scented candles made from natural soy wax with diverse fragrance options, custom blending, and personalized creations.
263K
56K
3.5-4.0%
$100-200
10+
Scented Candle and Fragrance's aggregate online sales across tracked retailers amounted to $1.86M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 38% from Jan to Jun.
BY REVENUE
Share of industry revenue split across devices.
Desktop
58%
Mobile
42%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Scented Candle and Fragrance retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Scented Candle and Fragrance retailers, with performance tracked over time.
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