GRIPS CUSTOMERS & RESEARCH PARTNERS
Scented candles, wax melts, diffusers, and home fragrance products available in various scents and decorative styles.
1.23M
578K
2.0-2.5%
$0-100
40+
Scented Candle's aggregate online sales across tracked retailers amounted to $38M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 69% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
52%
Desktop
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Scented Candle retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Scented Candle retailers, with performance tracked over time.
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