GRIPS CUSTOMERS & RESEARCH PARTNERS
Customizable and personalized gifts including photo products, canvas prints, engraved items, and commemorative home decor.
10M
2.51M
3.5-4.0%
$100-200
30+
Personalized Gifts and Home Decor's aggregate online sales across tracked retailers amounted to $150M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 53% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
79%
Mobile
21%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Personalized Gifts and Home Decor retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Personalized Gifts and Home Decor retailers, with performance tracked over time.
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