GRIPS CUSTOMERS & RESEARCH PARTNERS
Kitchen appliances including mixers, blenders, dishwashers, refrigerators, cooktops, and cooking equipment for food preparation and meal creation.
12M
3.85M
1.0-1.5%
$300-400
20+
Kitchen Appliances and Household's aggregate online sales across tracked retailers amounted to $171M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 46% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
60%
Mobile
40%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Kitchen Appliances and Household retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Kitchen Appliances and Household retailers, with performance tracked over time.
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