GRIPS CUSTOMERS & RESEARCH PARTNERS
Kitchen and household appliances including refrigerators, dishwashers, washing machines, dryers, ranges, and cooking equipment. Major brands and replacement parts available.
67M
10M
1.0-1.5%
$400-500
20+
Household Appliances's aggregate online sales across tracked retailers amounted to $982M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 29% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
60%
Mobile
40%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Household Appliances retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Household Appliances retailers, with performance tracked over time.
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