Home/Insights/Industries/Home & Garden/Hot Tub and SpaOnline Industry Intelligence — Home & Garden — Jul 2026

Hot Tub and Spa

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Hot tubs, spas, filters, chemicals, covers, pumps, blowers, and maintenance accessories for hot tub setup, upkeep, relaxation, and wellness purposes.

2.24M

Revenue
Jul 26

527K

Sessions
Jul 26

1.5-2.0%

Conv. rate
Jul 26

$200-300

AOV
Jul 26

20+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Hot Tub and Spa Annual Online Revenue and Growth

Hot Tub and Spa's aggregate online sales across tracked retailers amounted to $25M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue Tracked (GMV)

2025

$25M

Annual growth forecast

2025/2026

5-10%

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eCommerce Revenue

Revenue by year

Hot Tub and Spa monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 12% from Feb to Jul.

Monthly revenue

Indexed values, 0-100

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Top products in Hot Tub and Spa

BY REVENUE

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Hot Tub and Spa revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

82%

Mobile

18%

Hot Tub and Spa performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

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Hot Tub and Spa traffic channels

Identify the top traffic channels driving growth across Hot Tub and Spa retailers, and see how channel performance has shifted over time.

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Hot Tub and Spa Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Hot Tub and Spa retailers, with performance tracked over time.

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Hot Tub and Spa top markets

Explore the key markets for Hot Tub and Spa — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Hot Tub and Spa retailer rankings

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