GRIPS CUSTOMERS & RESEARCH PARTNERS
Hot tubs, spas, filters, chemicals, covers, pumps, blowers, and maintenance accessories for hot tub setup, upkeep, relaxation, and wellness purposes.
2.43M
486K
1.5-2.0%
$200-300
20+
Hot Tub and Spa's aggregate online sales across tracked retailers amounted to $25M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 12% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
81%
Mobile
19%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Hot Tub and Spa retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Hot Tub and Spa retailers, with performance tracked over time.
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