GRIPS CUSTOMERS & RESEARCH PARTNERS
Kitchen and home appliances including refrigerators, washing machines, dishwashers, ovens, and major household appliances.
131M
24M
1.0-1.5%
$300-400
40+
Home Appliances's aggregate online sales across tracked retailers amounted to $1.84B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 32% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
58%
Mobile
42%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Home Appliances retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Home Appliances retailers, with performance tracked over time.
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150+ retailers tracked
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Kitchenware and Culinary Tools
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