GRIPS CUSTOMERS & RESEARCH PARTNERS
Comprehensive party supplies and decorations including balloons, tableware, themed decor, costumes, favors, and accessories for celebrations and special events.
284K
94K
3.0-3.5%
$0-100
10+
Home and Party Goods's aggregate online sales across tracked retailers amounted to $3.87M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 45% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
77%
Mobile
23%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Home and Party Goods retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Home and Party Goods retailers, with performance tracked over time.
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