GRIPS CUSTOMERS & RESEARCH PARTNERS
Hand-poured soy and natural candles with various scents and home fragrance products including wax melts and diffusers.
566K
305K
2.5-3.0%
$0-100
20+
Handcrafted Soy Candles and Fragrances's aggregate online sales across tracked retailers amounted to $28M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 78% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
61%
Desktop
39%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 20+
Identify the top traffic channels driving growth across Handcrafted Soy Candles and Fragrances retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Handcrafted Soy Candles and Fragrances retailers, with performance tracked over time.
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