GRIPS CUSTOMERS & RESEARCH PARTNERS
Hand-poured soy candles and home fragrance products including scented diffusers and room sprays. Focuses on small-batch, handmade candles with quality fragrances.
541K
201K
3.0-3.5%
$0-100
20+
Hand-Poured Soy Candles's aggregate online sales across tracked retailers amounted to $11M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 60% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
56%
Mobile
44%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 20+
Identify the top traffic channels driving growth across Hand-Poured Soy Candles retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Hand-Poured Soy Candles retailers, with performance tracked over time.
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