GRIPS CUSTOMERS & RESEARCH PARTNERS
Indoor and outdoor fireplaces, wood stoves, gas stoves, pellet stoves, electric heaters, fire pits, chimney components and heating system accessories.
3.73M
733K
1.0-1.5%
$400-500
30+
Fireplace and Outdoor Heating's aggregate online sales across tracked retailers amounted to $69M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 54% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
67%
Mobile
33%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Fireplace and Outdoor Heating retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Fireplace and Outdoor Heating retailers, with performance tracked over time.
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