GRIPS CUSTOMERS & RESEARCH PARTNERS
Hand-poured soy wax candles and home fragrance products featuring natural scents and artisanal manufacturing methods. Small-batch, eco-friendly production emphasizes quality and sustainability.
178K
76K
2.5-3.0%
$0-100
15+
Candle-Making and Home Fragrance's aggregate online sales across tracked retailers amounted to $3.34M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 35% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
51%
Desktop
49%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Candle-Making and Home Fragrance retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Candle-Making and Home Fragrance retailers, with performance tracked over time.
Other
Plant and Gardening Supplies
150+ retailers tracked
Online Plant Nurseries
150+ retailers tracked
Lighting Solutions
150+ retailers tracked
Outdoor Camping Gear
150+ retailers tracked
Home Decor and Accessories
100+ retailers tracked
Kitchenware and Culinary Tools
100+ retailers tracked
Lighting and Home Decor
100+ retailers tracked
