GRIPS CUSTOMERS & RESEARCH PARTNERS
Hand-poured soy wax candles and home fragrance products featuring natural scents and artisanal manufacturing methods. Small-batch, eco-friendly production emphasizes quality and sustainability.
338K
117K
3.0-3.5%
$0-100
15+
Candle-Making and Home Fragrance's aggregate online sales across tracked retailers amounted to $3.34M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 35% from Jan to Jun.
BY REVENUE
Share of industry revenue split across devices.
Desktop
51%
Mobile
49%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Candle-Making and Home Fragrance retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Candle-Making and Home Fragrance retailers, with performance tracked over time.
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