GRIPS CUSTOMERS & RESEARCH PARTNERS
Artisanal and gourmet baked goods including cookies, cakes, pastries, cupcakes, and specialty desserts crafted with quality ingredients and seasonal flavors.
6.1M
1.76M
3.5-4.0%
$0-100
80+
Specialty Baked Goods's aggregate online sales across tracked retailers amounted to $90M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 32% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
70%
Mobile
30%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 80+
Identify the top traffic channels driving growth across Specialty Baked Goods retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Specialty Baked Goods retailers, with performance tracked over time.
Other
