GRIPS CUSTOMERS & RESEARCH PARTNERS
Artisanal and gourmet baked goods including cookies, cakes, pastries, cupcakes, and specialty desserts crafted with quality ingredients and seasonal flavors.
7.7M
2.11M
3.0-3.5%
$100-200
80+
Specialty Baked Goods's aggregate online sales across tracked retailers amounted to $92M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 44% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
70%
Mobile
30%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 80+
Identify the top traffic channels driving growth across Specialty Baked Goods retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Specialty Baked Goods retailers, with performance tracked over time.
Other
