GRIPS CUSTOMERS & RESEARCH PARTNERS
Nutritionally complete meal replacements in powder, drink, and bar forms designed for convenience and specialized dietary needs.
1.35M
666K
2.0-2.5%
$0-100
10+
Nutritionally Complete Meal Replacements's aggregate online sales across tracked retailers amounted to $25M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 25% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
52%
Mobile
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Nutritionally Complete Meal Replacements retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Nutritionally Complete Meal Replacements retailers, with performance tracked over time.
Other
