Home/Insights/Industries/Food, Beverages & Tobacco/Natural Food and WellnessOnline Industry Intelligence — Food, Beverages & Tobacco — May 2026

Natural Food and Wellness

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Natural and organic food products including powders, nuts, seeds, grains, nut butters, dried fruits, and wellness supplements made from whole food sources.

6.2M

Revenue
May 26

1.13M

Sessions
May 26

3.5-4.0%

Conv. rate
May 26

$100-200

AOV
May 26

20+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

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Natural Food and Wellness Annual Online Revenue and Growth

Natural Food and Wellness's aggregate online sales across tracked retailers amounted to $47M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue Tracked (GMV)

2025

$47M

Annual growth forecast

2025/2026

20-50%

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eCommerce Revenue

Revenue by year

Natural Food and Wellness monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 22% from Dec to May.

Monthly revenue

Indexed values, 0-100

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Top products in Natural Food and Wellness

BY REVENUE

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Natural Food and Wellness revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

78%

Mobile

22%

Natural Food and Wellness performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 20+

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Natural Food and Wellness traffic channels

Identify the top traffic channels driving growth across Natural Food and Wellness retailers, and see how channel performance has shifted over time.

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Natural Food and Wellness Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Natural Food and Wellness retailers, with performance tracked over time.

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Natural Food and Wellness top markets

Explore the key markets for Natural Food and Wellness — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Natural Food and Wellness retailer rankings

See how retailers rank within Natural Food and Wellness and worldwide by revenue, traffic and growth.

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