GRIPS CUSTOMERS & RESEARCH PARTNERS
Custom-made cakes, pies, pastries, and specialty baked goods crafted to order and delivered nationwide. Artisanal bakeries offer personalized and gourmet options.
1.43M
458K
2.5-3.0%
$100-200
20+
Customized Cakes and Baked Goods's aggregate online sales across tracked retailers amounted to $26M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 33% from Feb to Jul.
BY REVENUE
Share of industry revenue split across devices.
Desktop
73%
Mobile
27%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Customized Cakes and Baked Goods retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Customized Cakes and Baked Goods retailers, with performance tracked over time.
Other
