GRIPS CUSTOMERS & RESEARCH PARTNERS
Baked goods including cookies, cakes, pastries, cupcakes, and baking supplies for home bakers.
8M
2.35M
3.0-3.5%
$100-200
60+
Confectionery and Bakery's aggregate online sales across tracked retailers amounted to $124M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 36% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
67%
Mobile
33%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 60+
Identify the top traffic channels driving growth across Confectionery and Bakery retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Confectionery and Bakery retailers, with performance tracked over time.
Other
