GRIPS CUSTOMERS & RESEARCH PARTNERS
Chocolates, candies, gourmet confections, nuts, and specialty sweets from various makers. Premium and branded candy products for gifts and personal enjoyment.
9.1M
5M
2.0-2.5%
$0-100
100+
Confectionery's aggregate online sales across tracked retailers amounted to $137M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 45% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
66%
Mobile
34%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Confectionery retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Confectionery retailers, with performance tracked over time.
Other
