Mar 2024

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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

mms.com

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1.8M

Revenue

1.1M

Sessions

1.5-2.0%

Conversion rate

$75-100

Average order value

Online only revenue for mms.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: FOOD AND DRINK
D2C

Mms.com is a website offering a range of diverse colorful chocolate candy products. The site provides access to a variety of M&Ms products such as M&Ms Choco, Peanut, Dark Chocolate, Pretzel, and various seasonal and limited-edition flavors. Users can browse and purchase these confectionery items through the online platform.

mms.com’s revenueOVER TIME
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Over the past three months, mms.com revenue has experienced growth of 19%, compared to the preceding three months.

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mms.com revenue growth for last six months

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OVERVIEW

In March 2024, mms.com in the FOOD AND DRINK industry generated $1,755,426 in online sales, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $75-100. The site had 1,090,821 sessions. Compared to the industry median revenue of $102,201, mms.com performed well. However, it fell short of nespresso.com, which had $75,297,346 in sales and 11,054,149 sessions. mms.com's metrics are competitive with a median industry conversion rate of 3.97%, a high AOV of $384, and a low AOV of $55, indicating room for growth in various areas.

mms.com competitors

When comparing mms.com to its competitors in the online candy market, mms.com stands out with the highest revenue of $1,755,426 and the highest number of transactions at 17,881. However, in terms of sessions, mms.com falls behind ohnuts.com with 1,090,821 sessions compared to ohnuts.com's 453,139 sessions. mms.com and candywarehouse.com have the same AOV range of $75-100, but mms.com has a slightly lower conversion rate range of 1.50-2.00% compared to candywarehouse.com's 1.50-2.00%. Overall, mms.com performs well in terms of revenue and transactions but could potentially improve its conversion rate to compete more closely with ohnuts.com and justcandy.com, which have higher conversion rates in the 2.50-3.00% range.

#1 justcandy.com

270.2K

Revenue

128K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#2 ohnuts.com

1.2M

Revenue

453.1K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#3 candywarehouse.com

398.9K

Revenue

244.6K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#4 candystore.com

96.6K

Revenue

113.2K

Sessions

0.5-1.0%

Conv. rate

$150-175

AOV

#5 candynation.com

155.6K

Revenue

100.1K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

mms.com vs top market performers

mms.com

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mms.com channels

Identify top traffic channels that drive growth for mms.comand discover how performance of traffic channels has changed over time.

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mms.com Google Ads spend

Evaluate mms.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mms.com devices

Review mms.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mms.com top markets

Explore mms.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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