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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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966.1K
Revenue
Sep 25
1.2M
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Mms.com is a website offering a range of diverse colorful chocolate candy products. The site provides access to a variety of M&Ms products such as M&Ms Choco, Peanut, Dark Chocolate, Pretzel, and various seasonal and limited-edition flavors. Users can browse and purchase these confectionery items through the online platform.

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mms.com Annual Revenue and Growth

mms.com's annual sales on its online store amounted to $17.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$17.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mms.com revenue by year

mms.com's monthly revenueOVER TIME
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Over the past three months, mms.com revenue has experienced decline of 1.6%, compared to the preceding three months.

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mms.com revenue decline for last six months
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OVERVIEW
In September 2025, mms.com, operating in the food_and_drink sector, generated online sales of $966,062, significantly above the median of $50,437, yet far below industry leader nespresso.com at $124,192,434; its conversion rate ranged from 0.50-1.00%, trailing behind the high of 4.99%, while its average order value (AOV) was between $75-100, compared to a high of $340 and a low of $54 in the category; with sessions totaling 1,196,953, mms.com also fell short of the median sessions of 16,302 and the top performer at 15,599,588.
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mms.com competitors

In September 2025, mms.com reported a revenue of $966,062 from 10,642 transactions and 1,196,953 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate between 0.50% and 1.00%. Comparing this data to its competitors, we see that justcandy.com generated $71,439 from 910 transactions and 52,660 sessions, with a higher conversion rate of 1.50% to 2.00%. ohnuts.com had revenue of $177,237 from 2,450 transactions and 122,385 sessions, with a similar conversion rate to justcandy.com. candywarehouse.com and candynation.com both outperformed mms.com in revenue, transactions, and sessions, with AOVs ranging from $50 to $100 and conversion rates between 1.00% and 2.50%. On the other hand, candystore.com had lower revenue, transactions, and sessions compared to mms.com, with a higher AOV but lower conversion rate.

justcandy.com screenshot
#1 justcandy.com
71.4K
Revenue
52.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
ohnuts.com screenshot
#2 ohnuts.com
177.2K
Revenue
122.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
candywarehouse.com screenshot
#3 candywarehouse.com
236.2K
Revenue
216.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
candystore.com screenshot
#4 candystore.com
57.2K
Revenue
79.8K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
candynation.com screenshot
#5 candynation.com
235.6K
Revenue
131.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
mms.com vs top market performers
mms.com
top retailers
conversion rate vs average order value for mms.com and its competitors
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Revenue share by device at mms.com

In September large majority of sales on mms.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on mms.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mms.com channels

Identify top traffic channels that drive growth for mms.comand discover how performance of traffic channels has changed over time.

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mms.com Google Ads spend

Evaluate mms.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mms.com devices

Review mms.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mms.com top markets

Explore mms.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mms.com country & global rank

Assess the ranking of mms.com among other retailers within its primary country and worldwide.

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