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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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1.1M
Revenue
May 26
1.1M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$75-100
AOV
May 26
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Mms.com is a website offering a range of diverse colorful chocolate candy products. The site provides access to a variety of M&Ms products such as M&Ms Choco, Peanut, Dark Chocolate, Pretzel, and various seasonal and limited-edition flavors. Users can browse and purchase these confectionery items through the online platform.

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mms.com Annual Revenue and Growth

mms.com's annual sales on its online store amounted to $11.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$11.2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
mms.com revenue by year

mms.com's monthly revenueOVER TIME
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Over the past three months, mms.com revenue has experienced growth of 8.4%, compared to the preceding three months.

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mms.com revenue growth for last six months
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OVERVIEW
In May 2026, mms.com generated $1,118,751 in online sales, significantly surpassing the food_and_drink industry median of $45,489. Its conversion rate ranged between 1.00-1.50%, aligning with the lower end of the spectrum, while the average order value (AOV) stood at $75-100, below the industry high of $347. With 1,132,127 sessions, mms.com experienced substantial traffic, though this figure is dwarfed by nespresso.com's 16,708,877 sessions, highlighting the competitive landscape in the food_and_drink category. Overall, mms.com demonstrates robust sales but has room for growth in conversion efficiency and AOV.
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mms.com competitors

In May 2026, mms.com significantly outperformed its competitors with a revenue of $1,118,751 from 14,764 transactions across 1,132,127 sessions, yielding a conversion rate of 1.00-1.50%. In comparison, candynation.com achieved $242,917 in revenue from 3,197 transactions with a conversion rate of 2.50-3.00%, but with fewer sessions (126,800). candywarehouse.com had a higher average order value (AOV) of $100-125, generating $176,609, but also attracted a smaller transaction volume. ohnuts.com and justcandy.com reported revenues of $123,275 and $90,599 respectively, yet both struggled with lower traffic and higher conversion rates of 2.00-2.50% and 2.50-3.00%. Finally, candystore.com, despite a strong AOV of $125-150, brought in only $68,215 with a disappointing conversion rate of 0.50-1.00%. Overall, mms.com remains the leader in revenue and transactions, while its competitors grapple with less impressive metrics.

justcandy.com screenshot
#1 justcandy.com
90.6K
Revenue
39.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
ohnuts.com screenshot
#2 ohnuts.com
123.3K
Revenue
66.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
candywarehouse.com screenshot
#3 candywarehouse.com
176.6K
Revenue
169.9K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
candystore.com screenshot
#4 candystore.com
68.2K
Revenue
79.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
candynation.com screenshot
#5 candynation.com
242.9K
Revenue
126.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
mms.com vs top market performers
mms.com
top retailers
conversion rate vs average order value for mms.com and its competitors
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Revenue share by device at mms.com

In May large majority of sales on mms.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on mms.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries mms.com operates in

mms.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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mms.com channels

Identify top traffic channels that drive growth for mms.comand discover how performance of traffic channels has changed over time.

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mms.com Google Ads spend

Evaluate mms.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mms.com devices

Review mms.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mms.com top markets

Explore mms.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mms.com country & global rank

Assess the ranking of mms.com among other retailers within its primary country and worldwide.

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