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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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905.5K
Revenue
Jan 26
1.5M
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Mms.com is a website offering a range of diverse colorful chocolate candy products. The site provides access to a variety of M&Ms products such as M&Ms Choco, Peanut, Dark Chocolate, Pretzel, and various seasonal and limited-edition flavors. Users can browse and purchase these confectionery items through the online platform.

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mms.com Annual Revenue and Growth

mms.com's annual sales on its online store amounted to $11.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$11.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
mms.com revenue by year

mms.com's monthly revenueOVER TIME
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Over the past three months, mms.com revenue has experienced decline of 12%, compared to the preceding three months.

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mms.com revenue decline for last six months
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OVERVIEW
In January 2026, mms.com, operating in the food and drink sector, achieved online sales revenue of $905,488, significantly higher than the median of $54,139, though far from the category leader nespresso.com, which generated $106,223,343. With a conversion rate between 0.50-1.00%, mms.com is below the high end of 5.12%, and its average order value (AOV) of $75-100 is also lower than the top benchmark of $311. The site recorded 1,462,640 sessions, considerably less than nespresso.com’s 17,317,526, and below the median of 16,980 in its industry.
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mms.com competitors

In January 2026, mms.com generated a revenue of $905,488 with 11,749 transactions and 1,462,640 sessions, boasting a conversion rate of 0.50-1.00%. When compared to its competitors, mms.com falls behind in revenue when compared to candywarehouse.com, which earned $443,472, and ohnuts.com, which brought in $224,280. However, mms.com outperforms justcandy.com, which only made $120,837. In terms of transactions, mms.com surpasses candynation.com, which only had 4,343 transactions, but lags behind candywarehouse.com and ohnuts.com. Despite having a higher average order value (AOV) range than some competitors, such as candystore.com, which has an AOV of $125-150, mms.com still struggles with its conversion rate when compared to ohnuts.com and candynation.com. Overall, mms.com holds its own in the competitive candy market, but there is room for improvement in terms of increasing transactions and boosting conversion rates.

justcandy.com screenshot
#1 justcandy.com
120.8K
Revenue
54.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
ohnuts.com screenshot
#2 ohnuts.com
224.3K
Revenue
96.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
candywarehouse.com screenshot
#3 candywarehouse.com
443.5K
Revenue
272.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
candystore.com screenshot
#4 candystore.com
136.6K
Revenue
99.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
candynation.com screenshot
#5 candynation.com
280.2K
Revenue
141.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
mms.com vs top market performers
mms.com
top retailers
conversion rate vs average order value for mms.com and its competitors
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Revenue share by device at mms.com

In January large majority of sales on mms.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on mms.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mms.com channels

Identify top traffic channels that drive growth for mms.comand discover how performance of traffic channels has changed over time.

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mms.com Google Ads spend

Evaluate mms.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mms.com devices

Review mms.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mms.com top markets

Explore mms.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mms.com country & global rank

Assess the ranking of mms.com among other retailers within its primary country and worldwide.

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