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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

mms.com

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881.1K

Revenue

793.2K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

Main country of store: UNITED STATES
Website category: FOOD AND DRINK
D2C

Mms.com is a website offering a range of diverse colorful chocolate candy products. The site provides access to a variety of M&Ms products such as M&Ms Choco, Peanut, Dark Chocolate, Pretzel, and various seasonal and limited-edition flavors. Users can browse and purchase these confectionery items through the online platform.

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mms.com's revenueOVER TIME
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Over the past three months, mms.com revenue has experienced decline of 18%, compared to the preceding three months.

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mms.com revenue decline for last six months

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OVERVIEW

mms.com's online sales revenue of $881,062 exceeds the median revenue of $45,976 for the food_and_drink industry. The conversion rate of 1.00-1.50% falls within the industry range, with a high of 4.7% and a low of 0.97%. AOV of $75-100 is also within industry standards, with a high of $354 and a low of $51. With 793,235 sessions, mms.com performs below the industry median of 16,818 sessions, but is far from the leader nespresso.com with 14,222,539 sessions.

mms.com competitors

In May 2025, mms.com outperformed its competitors in terms of revenue, transactions, and sessions. mms.com generated $881,062 in revenue from 9,368 transactions and 793,235 sessions, with an average order value (AOV) ranging between $75-$100 and a conversion rate of 1.00-1.50%. In comparison, ohnuts.com, candynation.com, candywarehouse.com, justcandy.com, and candystore.com all lagged behind mms.com in revenue and transactions. Among these competitors, candystore.com had the lowest revenue of $47,337 from 309 transactions and 60,271 sessions. Additionally, ohnuts.com had the highest conversion rate of 2.50-3.00% but still fell short in revenue and transactions compared to mms.com. Overall, mms.com emerged as the leader in the confectionery market, showcasing its strong performance and dominance over its competitors in the online candy industry in May 2025.

#1 justcandy.com

123.7K

Revenue

50.6K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#2 ohnuts.com

239.6K

Revenue

127.5K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#3 candywarehouse.com

193.7K

Revenue

216.7K

Sessions

0.5-1.0%

Conv. rate

$75-100

AOV

#4 candystore.com

47.3K

Revenue

60.3K

Sessions

0.5-1.0%

Conv. rate

$150-175

AOV

#5 candynation.com

209.1K

Revenue

109.4K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

mms.com vs top market performers

mms.com

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Revenue share by device at mms.com

In May large majority of sales on mms.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices.

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mms.com channels

Identify top traffic channels that drive growth for mms.comand discover how performance of traffic channels has changed over time.

mms.com Google Ads spend

Evaluate mms.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

mms.com devices

Review mms.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

mms.com top markets

Explore mms.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.