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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for mms.commms.com

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1M
Revenue
Apr 26
1.1M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Mms.com is a website offering a range of diverse colorful chocolate candy products. The site provides access to a variety of M&Ms products such as M&Ms Choco, Peanut, Dark Chocolate, Pretzel, and various seasonal and limited-edition flavors. Users can browse and purchase these confectionery items through the online platform.

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mms.com Annual Revenue and Growth

mms.com's annual sales on its online store amounted to $11.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$11.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
mms.com revenue by year

mms.com's monthly revenueOVER TIME
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Over the past three months, mms.com revenue has experienced decline of 36%, compared to the preceding three months.

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mms.com revenue decline for last six months
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OVERVIEW
In April 2026, mms.com generated $1,006,724 in online sales, significantly outperforming the median revenue of $45,317 in the food_and_drink sector, yet far below nespresso.com's $90,615,749. The site's conversion rate ranged between 1.00-1.50%, compared to the high of 4.86% and low of 0.92% within the industry. Its average order value (AOV) fell between $50-75, below the high of $318. With 1,125,248 sessions, mms.com also lagged behind the median of 16,593 and nespresso.com's impressive 13,197,926 sessions, indicating room for growth in engagement and conversion.
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mms.com competitors

In April 2026, mms.com outperformed its competitors significantly, generating $1,006,724 in revenue from 15,430 transactions across 1,125,248 sessions, resulting in an AOV of $50-75 and a conversion rate of 1.00-1.50%. In contrast, justcandy.com reported only $93,518 in revenue with a higher AOV of $75-100 but a lower transaction count of 1,070 and a conversion rate of 2.50-3.00%. ohnuts.com also fell behind, with $119,340 in revenue and a similar AOV, while achieving a conversion rate of 2.50-3.00%. candywarehouse.com managed $203,122 in revenue, but still lagged behind mms.com, despite higher sessions at 187,027. candynation.com, with a conversion rate of 3.00-3.50%, reported $222,343 in revenue, but still didn't match mms.com's volume or transaction efficiency. Overall, mms.com showcased stronger market dominance and operational efficiency.

justcandy.com screenshot
#1 justcandy.com
93.5K
Revenue
38.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
ohnuts.com screenshot
#2 ohnuts.com
119.3K
Revenue
57.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
candywarehouse.com screenshot
#3 candywarehouse.com
203.1K
Revenue
187K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
candystore.com screenshot
#4 candystore.com
34.6K
Revenue
69.9K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
candynation.com screenshot
#5 candynation.com
222.3K
Revenue
121.4K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
mms.com vs top market performers
mms.com
top retailers
conversion rate vs average order value for mms.com and its competitors
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Revenue share by device at mms.com

In April large majority of sales on mms.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on mms.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mms.com channels

Identify top traffic channels that drive growth for mms.comand discover how performance of traffic channels has changed over time.

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mms.com Google Ads spend

Evaluate mms.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mms.com devices

Review mms.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mms.com top markets

Explore mms.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mms.com country & global rank

Assess the ranking of mms.com among other retailers within its primary country and worldwide.

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