GRIPS CUSTOMERS & RESEARCH PARTNERS
Grills, smokers, BBQ equipment, outdoor cooking appliances, charcoal, pellets, and grilling accessories and tools.
29M
6.4M
1.0-1.5%
$300-400
80+
Barbecue and Grilling's aggregate online sales across tracked retailers amounted to $355M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 17% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
61%
Mobile
39%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 80+
Identify the top traffic channels driving growth across Barbecue and Grilling retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Barbecue and Grilling retailers, with performance tracked over time.
Other
