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Sep 2025
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Home/Insights/Retailers/traeger.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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5.2M
Revenue
Sep 25
1.2M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$275-300
AOV
Sep 25
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Traeger.com is an online platform that offers a range of grills, smokers, cooking accessories, and hardwood pellets. The website provides helpful product information, recipes, and inspiration for grilling enthusiasts. Additionally, it features a customer service section and an online store to purchase Traegers various products and accessories.

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traeger.com Annual Revenue and Growth

traeger.com's annual sales on its online store amounted to $134.8M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$134.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
traeger.com revenue by year

traeger.com's monthly revenueOVER TIME
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Over the past three months, traeger.com revenue has experienced decline of 12%, compared to the preceding three months.

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traeger.com revenue decline for last six months
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OVERVIEW
In September 2025, traeger.com, operating in the home and garden industry, generated $5,165,403 in online sales, significantly surpassing the median of $113,901, while its conversion rate of 1.00-1.50% is below the high benchmark of 3.36%. With an average order value (AOV) ranging from $275-300, traeger.com performs well compared to the low AOV of $94, but is still below the high of $677. The website attracted 1,190,580 sessions, a substantial number yet dwarfed by homedepot.com’s 148,597,767 sessions, highlighting both strong performance and room for growth within the market.
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traeger.com competitors

In September 2025, traeger.com stands out among its competitors with a revenue of $5,165,403 and 17,571 transactions from 1,190,580 sessions, resulting in an average order value (AOV) of $275-$300 and a conversion rate of 1.00-1.50%. In comparison, vindulge.com has a revenue of $51,383 with 471 transactions from 134,963 sessions, kingsford.com has a revenue of $1,052,758 with 8,920 transactions from 268,572 sessions, thermoworks.com has a revenue of $3,109,327 with 18,731 transactions from 566,278 sessions, zgrills.com has a revenue of $245,457 with 507 transactions from 148,971 sessions, and oklahomajoes.com has a revenue of $466,608 with 1,221 transactions from 75,330 sessions. Each competitor has varying AOV and conversion rates, but traeger.com maintains a strong position in terms of revenue and transactions.

vindulge.com screenshot
#1 vindulge.com
51.4K
Revenue
135K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
kingsford.com screenshot
#2 kingsford.com
1.1M
Revenue
268.6K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
thermoworks.com screenshot
#3 thermoworks.com
3.1M
Revenue
566.3K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
zgrills.com screenshot
#4 zgrills.com
245.5K
Revenue
149K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
oklahomajoes.com screenshot
#5 oklahomajoes.com
466.6K
Revenue
75.3K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
traeger.com vs top market performers
traeger.com
top retailers
conversion rate vs average order value for traeger.com and its competitors
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Revenue share by device at traeger.com

In September large majority of sales on traeger.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on traeger.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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traeger.com channels

Identify top traffic channels that drive growth for traeger.comand discover how performance of traffic channels has changed over time.

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traeger.com Google Ads spend

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traeger.com devices

Review traeger.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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traeger.com top markets

Explore traeger.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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traeger.com country & global rank

Assess the ranking of traeger.com among other retailers within its primary country and worldwide.

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