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Oct 2025
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Home/Insights/Retailers/traeger.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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5.4M
Revenue
Oct 25
1.1M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$275-300
AOV
Oct 25
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Traeger.com is an online platform that offers a range of grills, smokers, cooking accessories, and hardwood pellets. The website provides helpful product information, recipes, and inspiration for grilling enthusiasts. Additionally, it features a customer service section and an online store to purchase Traegers various products and accessories.

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traeger.com Annual Revenue and Growth

traeger.com's annual sales on its online store amounted to $134.8M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$134.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
traeger.com revenue by year

traeger.com's monthly revenueOVER TIME
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Over the past three months, traeger.com revenue has experienced decline of 27%, compared to the preceding three months.

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traeger.com revenue decline for last six months
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OVERVIEW
In October 2025, traeger.com generated $5,400,944 in online sales, significantly outperforming the home_and_garden industry median of $117,921, though still behind the leading homedepot.com at $1,418,970,899. The site achieved a conversion rate of 1.50-2.00%, below the industry's high of 3.47% and above the low of 0.7%. traeger.com's average order value (AOV) ranged from $275-300, compared to the high of $676 and low of $94 in the sector. The site recorded 1,091,165 sessions, notably higher than the median of 30,856 but far from the peak of 152,722,965 sessions seen by homedepot.com.
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traeger.com competitors

When comparing traeger.com to its competitors in October 2025, traeger.com stands out with a revenue of $5,400,944 from 18,369 transactions and 1,091,165 sessions. Its average order value (AOV) ranges from $275 to $300, with a conversion rate of 1.50-2.00%. In contrast, vindulge.com has a revenue of $66,339 from 615 transactions and 125,248 sessions, with an AOV of $100-125 and a conversion rate of 0.00-0.50%. kingsford.com generated $583,879 from 4,951 transactions and 135,213 sessions, with an AOV of $100-125 and a conversion rate of 3.50-4.00%. thermoworks.com outperformed with $4,732,030 in revenue from 27,785 transactions and 565,858 sessions, with an AOV of $150-175 and a conversion rate of 4.50-5.00%. zgrills.com and oklahomajoes.com also show varying performance metrics compared to traeger.com.

vindulge.com screenshot
#1 vindulge.com
66.3K
Revenue
125.2K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
kingsford.com screenshot
#2 kingsford.com
583.9K
Revenue
135.2K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
thermoworks.com screenshot
#3 thermoworks.com
4.7M
Revenue
565.9K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
zgrills.com screenshot
#4 zgrills.com
264.3K
Revenue
129.2K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
oklahomajoes.com screenshot
#5 oklahomajoes.com
371.3K
Revenue
54.7K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
traeger.com vs top market performers
traeger.com
top retailers
conversion rate vs average order value for traeger.com and its competitors
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Revenue share by device at traeger.com

In October large majority of sales on traeger.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on traeger.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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traeger.com channels

Identify top traffic channels that drive growth for traeger.comand discover how performance of traffic channels has changed over time.

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traeger.com Google Ads spend

Evaluate traeger.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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traeger.com devices

Review traeger.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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traeger.com top markets

Explore traeger.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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traeger.com country & global rank

Assess the ranking of traeger.com among other retailers within its primary country and worldwide.

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