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Dec 2025
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Home/Insights/Retailers/traeger.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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7.7M
Revenue
Dec 25
1.6M
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$275-300
AOV
Dec 25
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Traeger.com is an online platform that offers a range of grills, smokers, cooking accessories, and hardwood pellets. The website provides helpful product information, recipes, and inspiration for grilling enthusiasts. Additionally, it features a customer service section and an online store to purchase Traegers various products and accessories.

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traeger.com Annual Revenue and Growth

traeger.com's annual sales on its online store amounted to $134.8M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$134.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
traeger.com revenue by year

traeger.com's monthly revenueOVER TIME
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Over the past three months, traeger.com revenue has experienced growth of 14%, compared to the preceding three months.

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traeger.com revenue growth for last six months
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OVERVIEW
In December 2025, traeger.com generated $7,687,783 in online sales, significantly surpassing the home and garden median of $114,229, although still far behind industry leader homedepot.com, which earned $1,505,674,874. Traeger's conversion rate ranged between 1.50-2.00%, below the high benchmark of 3.32% but above the low of 0.7%. The average order value (AOV) was $275-300, well below the high of $667 and above the low of $88. traeger.com attracted 1,630,667 sessions, markedly higher than the median of 33,723, yet dwarfed by homedepot.com’s impressive 141,891,489 sessions.
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traeger.com competitors

In December 2025, traeger.com reported a revenue of $7,687,783 with 26,936 transactions and 1,630,667 sessions, boasting an average order value (AOV) of $275-300 and a conversion rate of 1.50-2.00%. In comparison, vindulge.com had a revenue of $51,614 with 513 transactions and 94,540 sessions, an AOV of $100-125, and a conversion rate of 0.50-1.00%. kingsford.com reported revenue of $210,983, 1,737 transactions, and 70,385 sessions, with an AOV of $100-125 and a conversion rate of 2.00-2.50%. zgrills.com generated $394,619 in revenue with 801 transactions and 228,206 sessions, offering an AOV of $475-500 and a conversion rate of 0.00-0.50%. Lastly, oklahomajoes.com saw a revenue of $473,371, 1,264 transactions, and 75,367 sessions, an AOV of $350-375, and a conversion rate of 1.50-2.00%. traeger.com stands out with its high revenue and session numbers, competitive AOV, and a conversion rate that aligns with the top performers in the industry.

vindulge.com screenshot
#1 vindulge.com
51.6K
Revenue
94.5K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
kingsford.com screenshot
#2 kingsford.com
211K
Revenue
70.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
zgrills.com screenshot
#3 zgrills.com
394.6K
Revenue
228.2K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
oklahomajoes.com screenshot
#4 oklahomajoes.com
473.4K
Revenue
75.4K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
charbroil.com screenshot
#5 charbroil.com
288.3K
Revenue
131.8K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
traeger.com vs top market performers
traeger.com
top retailers
conversion rate vs average order value for traeger.com and its competitors
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Revenue share by device at traeger.com

In December large majority of sales on traeger.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on traeger.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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traeger.com channels

Identify top traffic channels that drive growth for traeger.comand discover how performance of traffic channels has changed over time.

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traeger.com Google Ads spend

Evaluate traeger.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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traeger.com devices

Review traeger.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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traeger.com top markets

Explore traeger.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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traeger.com country & global rank

Assess the ranking of traeger.com among other retailers within its primary country and worldwide.

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