GRIPS CUSTOMERS & RESEARCH PARTNERS
Cake decorating tools, stencils, edible embellishments, and baking supplies. Ingredients, molds, and specialized equipment for bakers and cake decorators.
1.8M
673K
1.5-2.0%
$100-200
20+
Baking and Cake Decorating Supplies's aggregate online sales across tracked retailers amounted to $23M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 14% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
71%
Mobile
29%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Baking and Cake Decorating Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Baking and Cake Decorating Supplies retailers, with performance tracked over time.
Other
