GRIPS CUSTOMERS & RESEARCH PARTNERS
Artisanal and premium baked goods including cakes, cupcakes, cookies, brownies, pastries, macarons, specialty desserts, and breads available for online delivery.
5.5M
1.57M
3.0-3.5%
$100-200
50+
Bakery's aggregate online sales across tracked retailers amounted to $98M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 42% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
64%
Mobile
36%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Bakery retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Bakery retailers, with performance tracked over time.
Other
