GRIPS CUSTOMERS & RESEARCH PARTNERS
Device skins and protective customization including phone cases, laptop skins, console controllers, and screen protectors.
1.8M
912K
1.5-2.0%
$100-200
15+
Device Skins and Customization's aggregate online sales across tracked retailers amounted to $30M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 41% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
55%
Desktop
45%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Device Skins and Customization retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Device Skins and Customization retailers, with performance tracked over time.
Other
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500+ retailers tracked
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200+ retailers tracked
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150+ retailers tracked
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150+ retailers tracked
Tech Accessories and Connectivity Solutions
100+ retailers tracked
Mobile Phone Accessories
100+ retailers tracked
Protective Cases and Accessories
90+ retailers tracked
