Home/Insights/Industries/Business & Industrial/Workplace SafetyIndustry Intelligence — Business & Industrial — Apr 2026

Workplace Safety

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Personal protective equipment, safety signs, eyewear, and workplace safety solutions for industrial environments.

6.8M

Revenue
Apr 26

972K

Sessions
Apr 26

2.0-2.5%

Conv. rate
Apr 26

$300-400

AOV
Apr 26

30+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

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Workplace Safety Annual Revenue and Growth

Workplace Safety's aggregate online sales across tracked retailers amounted to $102M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)

2025

$102M

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

Workplace Safety monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 10% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Workplace Safety

BY REVENUE

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Workplace Safety revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

88%

Mobile

12%

Workplace Safety performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 30+

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Workplace Safety traffic channels

Identify the top traffic channels driving growth across Workplace Safety retailers, and see how channel performance has shifted over time.

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Workplace Safety Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Workplace Safety retailers, with performance tracked over time.

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Workplace Safety top markets

Explore the key markets for Workplace Safety — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Workplace Safety retailer rankings

See how retailers rank within Workplace Safety and worldwide by revenue, traffic and growth.

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