GRIPS CUSTOMERS & RESEARCH PARTNERS
Customizable promotional products and branded merchandise for corporate events, marketing campaigns, team uniforms, employee recognition, and business gifts and awards.
62M
4.83M
2.5-3.0%
$400-500
30+
Promotional's aggregate online sales across tracked retailers amounted to $597M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 19% from Feb to Jul.
BY REVENUE
Share of industry revenue split across devices.
Desktop
93%
Mobile
7%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Promotional retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Promotional retailers, with performance tracked over time.
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