GRIPS CUSTOMERS & RESEARCH PARTNERS
Precious metal bullion and coins in gold, silver, platinum, and palladium available in various forms for investment purposes and collector markets.
105M
7.8M
1.5-2.0%
$700-800
30+
Precious Metals's aggregate online sales across tracked retailers amounted to $1.2B in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 52% from Jan to Jun.
BY REVENUE
Share of industry revenue split across devices.
Mobile
71%
Desktop
29%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Precious Metals retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Precious Metals retailers, with performance tracked over time.
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